Rachel Kurzyp
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Making people feel who you are

Making people feel who you are

by Rachel Kurzyp | 20 Oct 2016 | Marketing, Writing

Let your guard down and make people feel who you are in all that you do. Listen to me speak about writing & branding on the Razor Sharp podcast.

How to market your blog like a human

How to market your blog like a human

by Rachel Kurzyp | 1 Sep 2016 | Marketing

Wondering where all the readers are? Afraid to market your blog? I’ll show you 11 ways you can market your blog without feeling sleazy.

How to create a customer persona

How to create a customer persona

by Rachel Kurzyp | 18 Aug 2016 | Business, Marketing

Do you know who your ideal customer is? Customer personas are crucial to writing targeted and relevant marketing communications.

Hi, I'm RACHEL

I support multi-passionate business owners to create aligned, ethical and profitable online businesses.

Recent Posts

  • Episode 86 – How to know your offer will sell
  • Episode 85: The four mistakes I made when I created my first offer
  • Episode 84: Red Flags When Creating Your Offer
  • Episode 83: How to turn buyer stories into powerful sales strategies with Elena Ciccotelli
  • Episode 82: How to create a profitable sales experience with Susan Reoch

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How do you know your offer will sell? ⁠ ⁠ Mark How do you know your offer will sell? ⁠ ⁠ Market research; that's how.⁠ ⁠ But market research isn't only about validating your offer.⁠ ⁠ It's played a huge role in the success of my business because it has allowed me to build deep relationships with my dream clients and has provided me with quantitative and qualitative data that I can use to inform my decisions and strategies.⁠ ⁠ The real reason I'm a market research advocate is that the process allows me to invite my community to be co-creators of my offers and help me deliver something that is going to serve them in the best way possible. ⁠ ⁠ This is how I've been able to sell out my programs and courses on repeat. ⁠ ⁠ Haven't conducted market research before?⁠ ⁠ Swipe to see 4 easy ways you can start speaking with your dream clients today.⁠ ⁠ And how to use the information you've collected.⁠ ⁠ I'm running my Unique, Money-Generating Offer Intensive next week.⁠ ⁠ So if you'd like my support to take what you learn from your market research and turn it into a sell-out offer, save your seat via the link in my bio ☝🏽⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ ⁠
As a marketing coach, I’m embarrassed to say thi As a marketing coach, I’m embarrassed to say this.⁠ ⁠ When I launched my first 6-month coaching program I didn’t sell one single place.⁠ ⁠ At the time, I didn't fully understand why. But now it's so obvious. ⁠ I didn't create an offer worth investing in.⁠ ⁠ That's why today on The Rachel Kurzyp Show, I want to share with you the four main mistakes I made when I created my first offer ⁠ ⁠ [swipe to see].⁠ ⁠ These are the same mistakes I see many of my clients and community making too.⁠ ⁠ Now you know, you can make a few tweaks and create your first sold-out offer.⁠ ⁠ And if you’d like me to walk you through my 3-step process for creating Unique, Money-Generating Offers, join me Live for my upcoming workshop.⁠ ⁠ You’ll learn how to simplify, streamline and build your sustainable offer suite so you can generate consistent clients, cash and opportunities in your business.⁠ ⁠ Learn more and save your seat via the link in my bio 👆🏻⁠ ⁠ I can’t wait to support you in this way.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers⁠
Want to know how to sell out your offers every tim Want to know how to sell out your offers every time?⁠ ⁠ It’s no secret that if you want to meet your income goals you need an offer that you can sell on repeat.⁠ ⁠ This is why I created my new workshop Create a Unique, Money-Generating Offer.⁠ ⁠ Over 90-minutes, I'll teach you my 3-step process for creating offers that get you clients and cash consistently: ⁠ ⁠ ✨ Creating Your Unique Idea⁠ ✨ Building A Money-Generating Offer⁠ ✨ Determine The Name, Set The Price⁠ ⁠ It’s how I was able to:⁠ ⁠ 🍹 Make thousands from my digital product in 36 hours⁠ 🍹 Enrol 10 people in my first online course⁠ 🍹 Fill my coaching program within 72 hours⁠ ⁠ And I did it without a huge following, email list and sales page.⁠ ⁠ Are you joining us live?⁠ ⁠ Thursday 7th July⁠ 10 am AEST⁠ Tickets $49 AUD (including GST)⁠ ⁠ You'll receive workbooks, templates and resources so you can do the work with me live on the call.⁠ ⁠ And you'll have access to the replay for life. So still sign up even if you think you may not be able to join Live.⁠ ⁠ 👉🏽 Save your seat (link in bio) and let's create your money-generating offer! ⁠ ⁠ ⁠ ⁠ #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #SalesCoaching #SalesWomen #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness ⁠ ⁠
Advice like this 👆🏻 could be having a negati Advice like this 👆🏻 could be having a negative impact on your business.⁠ ⁠ Swipe to see the 5 red flags I currently see online when it comes to creating, marketing and selling your offers.⁠ ⁠ If you're using launch strategies, following up in the DMs and inviting people to work with you daily but still aren't seeing the cash, clients and opportunities you need, it's time to revisit your offer.⁠ ⁠ Inside my new workshop, Create Your Unique, Money-Generating Offer I'll teach you my 3-step process for creating offers that have supported my clients to create booked-out success in their business.⁠ ⁠ And because every business is different, what I'm sharing can be applied and adapted to align with your business model and personal approach.⁠ ⁠ I'll provide you with workbooks, exercises and templates so you can complete the work during the call, and you'll have the opportunity to ask me all your offer creation questions.⁠ ⁠ If you're an established and successful business owner and want to diversify your income, provide support in different ways, and have time to grow other areas of your business, this is the workshop for you.⁠ ⁠ Will you be joining us?⁠ ⁠ Save your seat for $49 AUD via the link in my bio.⁠ ⁠ ⁠ ⁠ #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers⁠ ⁠
The 1 thing more important than your sales and mar The 1 thing more important than your sales and marketing: Your money-generating offer. If you're using launch strategies, following up in the DMs and inviting people to work with you daily but still aren't seeing the cash, clients and opportunities you need, it's time to revisit your offer. I've grown my profitable business because I've taken the time to create my unique, money-generating offer and confirm it's what my clients want before investing in sales and marketing tactics. I didn’t have a huge following, email list or sales page but I was still able to: ✨ Make $2,000 AUD from my digital product in 36 hours ✨ Enrol 10 people in my first online course ✨ Fill my coaching program within 72 hours Skipping the offer creation process is common, so I created my new intensive Create a Unique, Money-Generating Offer. After 90-minutes you'll have your: 🔥 Profitable idea that is going to help you reach your desired income 🔥 An entire outline of your new offer, so you know what you need to include 🔥 Transformation statement so you can easily invite your dream clients to work with you 🔥 A name and price that will have everyone excited and ready to buy Everything you need to revamp a current offer or make a new one. And because every business is different, what I'm sharing can be applied and adapted to align with your business model and personal approach. I'll provide you with workbooks, exercises and templates so you can complete the work during the call, and you'll have the opportunity to ask me all your offer creation questions. Save your seat via the link in my bio, and let's create your money-generating offer! #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers
Everyone is a salesperson.⁠ ⁠ You're selling w Everyone is a salesperson.⁠ ⁠ You're selling when you try to convince your partner to eat at the new steak house on Friday instead of your regular go-to Mexican restaurant.⁠ ⁠ When you suggest to your best friend to shop her wardrobe before buying another dress, she'll only wear it to an event once that's selling.⁠ ⁠ And when you're inviting your dream clients to work, buy and spend time with you, that's selling too.⁠ ⁠ A modern salesperson spends most of her days persuading, influencing and convincing others to invest money, spread ideas and part with resources.⁠ ⁠ Selling isn't just about getting cash. It's about moving people and helping them act.⁠ ⁠ If you want to fulfil your purpose, have a successful business, and do good for your community. You need to embrace this new definition of selling.⁠ ⁠ If you want to learn how to create your ethical sales strategy, listen to my conversation with my good friend and sales coach, @elena.salescoach⁠ ⁠ In this episode, we chat about:⁠ ⁠ ✨ What a sales strategy is and isn't⁠ ✨ Why you feel icky when you sell (and what to do instead)⁠ ✨ 5 questions to ask before creating your strategy⁠ ✨ How to use the buyer trigger technique in your sales copy⁠ ✨ Why having a sales strategy is key to selling your offers on repeat⁠ ⁠ What do you hate most about selling in your business?⁠ ⁠ Let us know in the comments below.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #salescoach #savvybusinessowners #buildingabrand #femaleceo #businesschicks #creativeentrepreneur #salestips #buildingabusiness #salescoaching #savvybusinesswoman #selfemployedwomen #businesscoaching101 #traveldigitalnomad #businessconsulting #siliconvalleysalescoach #EthicalCopywriting #EthicalCopywriter #ContentCreation #ContentMarketing #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #MarketingExpert #BrandStorytelling #CopywritingTip #CopyTips #PodcastingLife #PodcastHost #GrowYourBusinessOnline
How do you know your offer will sell? ⁠ ⁠ Mark How do you know your offer will sell? ⁠ ⁠ Market research; that's how.⁠ ⁠ But market research isn't only about validating your offer.⁠ ⁠ It's played a huge role in the success of my business because it has allowed me to build deep relationships with my dream clients and has provided me with quantitative and qualitative data that I can use to inform my decisions and strategies.⁠ ⁠ The real reason I'm a market research advocate is that the process allows me to invite my community to be co-creators of my offers and help me deliver something that is going to serve them in the best way possible. ⁠ ⁠ This is how I've been able to sell out my programs and courses on repeat. ⁠ ⁠ Haven't conducted market research before?⁠ ⁠ Swipe to see 4 easy ways you can start speaking with your dream clients today.⁠ ⁠ And how to use the information you've collected.⁠ ⁠ I'm running my Unique, Money-Generating Offer Intensive next week.⁠ ⁠ So if you'd like my support to take what you learn from your market research and turn it into a sell-out offer, save your seat via the link in my bio ☝🏽⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ ⁠
As a marketing coach, I’m embarrassed to say thi As a marketing coach, I’m embarrassed to say this.⁠ ⁠ When I launched my first 6-month coaching program I didn’t sell one single place.⁠ ⁠ At the time, I didn't fully understand why. But now it's so obvious. ⁠ I didn't create an offer worth investing in.⁠ ⁠ That's why today on The Rachel Kurzyp Show, I want to share with you the four main mistakes I made when I created my first offer ⁠ ⁠ [swipe to see].⁠ ⁠ These are the same mistakes I see many of my clients and community making too.⁠ ⁠ Now you know, you can make a few tweaks and create your first sold-out offer.⁠ ⁠ And if you’d like me to walk you through my 3-step process for creating Unique, Money-Generating Offers, join me Live for my upcoming workshop.⁠ ⁠ You’ll learn how to simplify, streamline and build your sustainable offer suite so you can generate consistent clients, cash and opportunities in your business.⁠ ⁠ Learn more and save your seat via the link in my bio 👆🏻⁠ ⁠ I can’t wait to support you in this way.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers⁠
Want to know how to sell out your offers every tim Want to know how to sell out your offers every time?⁠ ⁠ It’s no secret that if you want to meet your income goals you need an offer that you can sell on repeat.⁠ ⁠ This is why I created my new workshop Create a Unique, Money-Generating Offer.⁠ ⁠ Over 90-minutes, I'll teach you my 3-step process for creating offers that get you clients and cash consistently: ⁠ ⁠ ✨ Creating Your Unique Idea⁠ ✨ Building A Money-Generating Offer⁠ ✨ Determine The Name, Set The Price⁠ ⁠ It’s how I was able to:⁠ ⁠ 🍹 Make thousands from my digital product in 36 hours⁠ 🍹 Enrol 10 people in my first online course⁠ 🍹 Fill my coaching program within 72 hours⁠ ⁠ And I did it without a huge following, email list and sales page.⁠ ⁠ Are you joining us live?⁠ ⁠ Thursday 7th July⁠ 10 am AEST⁠ Tickets $49 AUD (including GST)⁠ ⁠ You'll receive workbooks, templates and resources so you can do the work with me live on the call.⁠ ⁠ And you'll have access to the replay for life. So still sign up even if you think you may not be able to join Live.⁠ ⁠ 👉🏽 Save your seat (link in bio) and let's create your money-generating offer! ⁠ ⁠ ⁠ ⁠ #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #SalesCoaching #SalesWomen #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness ⁠ ⁠
Advice like this 👆🏻 could be having a negati Advice like this 👆🏻 could be having a negative impact on your business.⁠ ⁠ Swipe to see the 5 red flags I currently see online when it comes to creating, marketing and selling your offers.⁠ ⁠ If you're using launch strategies, following up in the DMs and inviting people to work with you daily but still aren't seeing the cash, clients and opportunities you need, it's time to revisit your offer.⁠ ⁠ Inside my new workshop, Create Your Unique, Money-Generating Offer I'll teach you my 3-step process for creating offers that have supported my clients to create booked-out success in their business.⁠ ⁠ And because every business is different, what I'm sharing can be applied and adapted to align with your business model and personal approach.⁠ ⁠ I'll provide you with workbooks, exercises and templates so you can complete the work during the call, and you'll have the opportunity to ask me all your offer creation questions.⁠ ⁠ If you're an established and successful business owner and want to diversify your income, provide support in different ways, and have time to grow other areas of your business, this is the workshop for you.⁠ ⁠ Will you be joining us?⁠ ⁠ Save your seat for $49 AUD via the link in my bio.⁠ ⁠ ⁠ ⁠ #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers⁠ ⁠
The 1 thing more important than your sales and mar The 1 thing more important than your sales and marketing: Your money-generating offer. If you're using launch strategies, following up in the DMs and inviting people to work with you daily but still aren't seeing the cash, clients and opportunities you need, it's time to revisit your offer. I've grown my profitable business because I've taken the time to create my unique, money-generating offer and confirm it's what my clients want before investing in sales and marketing tactics. I didn’t have a huge following, email list or sales page but I was still able to: ✨ Make $2,000 AUD from my digital product in 36 hours ✨ Enrol 10 people in my first online course ✨ Fill my coaching program within 72 hours Skipping the offer creation process is common, so I created my new intensive Create a Unique, Money-Generating Offer. After 90-minutes you'll have your: 🔥 Profitable idea that is going to help you reach your desired income 🔥 An entire outline of your new offer, so you know what you need to include 🔥 Transformation statement so you can easily invite your dream clients to work with you 🔥 A name and price that will have everyone excited and ready to buy Everything you need to revamp a current offer or make a new one. And because every business is different, what I'm sharing can be applied and adapted to align with your business model and personal approach. I'll provide you with workbooks, exercises and templates so you can complete the work during the call, and you'll have the opportunity to ask me all your offer creation questions. Save your seat via the link in my bio, and let's create your money-generating offer! #ContentCreation #BrandBuilding #CreativeMindset #BrandingStrategy #MarketingAdvice #MarketingTip #ContentCreationStrategy #instagramcontentcreation #ContentCreationAgency #SocialContentCreation #BuildYourBusiness #OnlineBusinessTips #InstagramForBusinesses #OnlineBusiness #OnlineBusinessCoaching #CalledToBeCreative #WhereWomenCreate #EthicalMarketing #EthicalBusiness #AlignedBusiness #InclusiveBusiness #ContentMarketing #ScaleYourBusiness #SalesCoaching #SalesWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers
Everyone is a salesperson.⁠ ⁠ You're selling w Everyone is a salesperson.⁠ ⁠ You're selling when you try to convince your partner to eat at the new steak house on Friday instead of your regular go-to Mexican restaurant.⁠ ⁠ When you suggest to your best friend to shop her wardrobe before buying another dress, she'll only wear it to an event once that's selling.⁠ ⁠ And when you're inviting your dream clients to work, buy and spend time with you, that's selling too.⁠ ⁠ A modern salesperson spends most of her days persuading, influencing and convincing others to invest money, spread ideas and part with resources.⁠ ⁠ Selling isn't just about getting cash. It's about moving people and helping them act.⁠ ⁠ If you want to fulfil your purpose, have a successful business, and do good for your community. You need to embrace this new definition of selling.⁠ ⁠ If you want to learn how to create your ethical sales strategy, listen to my conversation with my good friend and sales coach, @elena.salescoach⁠ ⁠ In this episode, we chat about:⁠ ⁠ ✨ What a sales strategy is and isn't⁠ ✨ Why you feel icky when you sell (and what to do instead)⁠ ✨ 5 questions to ask before creating your strategy⁠ ✨ How to use the buyer trigger technique in your sales copy⁠ ✨ Why having a sales strategy is key to selling your offers on repeat⁠ ⁠ What do you hate most about selling in your business?⁠ ⁠ Let us know in the comments below.⁠ ⁠ ⁠ ⁠ ⁠ ⁠ #salescoach #savvybusinessowners #buildingabrand #femaleceo #businesschicks #creativeentrepreneur #salestips #buildingabusiness #salescoaching #savvybusinesswoman #selfemployedwomen #businesscoaching101 #traveldigitalnomad #businessconsulting #siliconvalleysalescoach #EthicalCopywriting #EthicalCopywriter #ContentCreation #ContentMarketing #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #MarketingExpert #BrandStorytelling #CopywritingTip #CopyTips #PodcastingLife #PodcastHost #GrowYourBusinessOnline
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CLIENT RESULTS DISCLAIMER: we share real-life examples and client results on this website to illustrate what can be possible for you. But we can’t guarantee you the same or similar results when you enrol in our coaching programs or courses. Each person’s individual success is completely dependent on their background, dedication, drive, and motivation to succeed as well as many other additional factors. Any success you gain will be dependent on your own efforts, commitment, motivation, and intent to follow through. We have not independently verified the results our clients have shared with us.

We acknowledge the Boonwurrung and Wurundjeri people of the Kulin Nation as the traditional owners of the land where we live, learn, create and work. We pay our respect to Elders past, present and emerging.
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