If you’ve been following me for a while, you’d know I’m a huge advocate for looking within to find answers and guidance for all things business instead of looking externally for validation.
One of the reasons why I believe we look externally is because we often feel like everything’s been done before, and there is nothing unique about our business.
Especially when we compare ourselves to our peers and competitors.
So if you’ve ever thought:
“I don’t know why people follow me.”
“The story of how I got into business is boring.”
“Why would people want to know [insert random fact] about me.”
This episode is for you.
Because you’re the secret sauce, missing piece, mystical unicorn that you AND your clients have been searching for.
In this episode, we chat about:
✨ What standing out online actually means (you don’t have to be loud or an extrovert)
✨ Why it’s essential business owners create a memorable brand
✨ How to look internally to determine what makes you different from your peers
✨ Using the 6-step Fiercely You framework to build a memorable brand
✨ Three simple branding strategies you can use to stay focused and avoid comparisonitis
Hayley Maxwell is a brand positioning and messaging coach, ferocious ice cream eater, and leopard print lover. She’s been honing her skills since the early 2000s. Helping Government entities, charities, global corporations, and talented businesswomen to carve out their desired brand position, master their message, and bring it all to rip-roaring life with respectful copywriting that inspires action. Her mission is to help her clients become memorable, meaningful, and the only real choice for the people they really want to help. Hayley is also the host of the Fierce Impact podcast.
Instagram: www.instagram.com/hayleymaxwellwritesResources and links
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