Episode 88: Creating a promotional calendar that honours my humanity
Creating a promotional calendar that honours my humanity

Welcome to The Rachel Kurzyp Show.

Today I want to speak about how I structure my sales and promotional periods in my business because I’ve recently shared it with a few peers and clients, and it’s given them permission to revisit theirs.

Over the last 12 months, I’ve found myself resisting the always-on, always-promoting-an-offer energy that is encouraged in the online space.

And as a result, I’ve been making some changes.

The first thing I changed was retiring all my courses, programs and mastermind in September last year and only offering my 1:1 6-month coaching program.

Go back and listen to Episode 43 to learn the questions I asked myself to make this decision.

It’s the best decision I’ve made in my business in years because it’s given me to space to serve my clients in a big way.

They achieve results like consistent income, getting featured on podcasts, and hiring support quicker and with more ease than before.

And I’m happier and more focused because I’ve given myself space to show up and serve how I want while also having the freedom to enjoy my life and do business activities that bring me joy.

I’m not saying I didn’t give my clients exceptional support in my courses and programs. But I did feel pressured always to be thinking and working 3-9 weeks ahead so I could be ready to create, promote, sell and run the next offer.

This wasn’t great for my ways of working and my nervous system. I always felt like I was behind – even though I wasn’t.

It’s hard to listen to your inner voice and enjoy your work when you’re working to self-imposed deadlines.

The key word is self-imposed.

Realising I was working to arbitrary deadlines hurting my business and not supporting it really opened my eyes to how I had been conditioned to structure my sales and promotional periods in my business.

We’re told that we need an offer suite that supports our clients at every stage and that we need a runway or launch period 8-12 weeks to sell each offer.

And this advice is valid and supports many business owners (including some of my clients) to run sustainable and successful businesses.

However, if, like many of my other clients and me, this consistent promotional cycle doesn’t feel good, it can burn you out pretty quickly.

So now I only had one main offer to promote; I could create a promotional cycle that honoured my humanity.

The second change I made was looking at my customer journey and mapping out what my potential clients need to think, do or have for them to feel empowered and informed in their business. 

Knowing that my 1:1 coaching program was one option for them.

My data told me that over half of my community is happy to work with me 1:1, not having worked with me before. While about 40% prefer to work with me in a more contained capacity before making a long-term commitment.

As many of you know, I love running practical workshops that help my community take action and get results in their business.

So I decided to run one workshop a quarter for 2022. And I’ve run three to date.

Each workshop covers one core part of my 1:1 coaching program so attendees can really get a sense of what it’s like to work with me, and if my coaching program isn’t for them, they still have processes, strategies and tactics that will continue to serve them well.

The workshops have been a huge success, with about 30% of attendees joining the program after the workshop and another 10% within a few months.

The thing I’ve loved the most about this new offer suite is that I’ve been able to plan everything in advance – topics to prices to dates to materials so that I can focus on serving my 1:1 clients.

And it’s allowed me to create my own promotional period, which I’ve called 6 weeks on and 6 weeks off.

Six weeks on is where my focus is on creating, promoting and running the workshop and then inviting my community to work with me 1:1.

Six weeks off is where I focus on other areas of my business like: being a guest speaker on podcasts, writing feature articles, undertaking projects like website updates etc.

Creating these periods has allowed me to get so much done in my business while not activating my nervous system because I have space around each task and day to re-energise and rest.

It also works really well with how I allocate my time, energy and creativity across the days and weeks.

Go back and listen to Episode 64 to learn how I structure my days and weeks.

The main thing I want you to take away from this episode is that you can create a promotional calendar that serves you and your business.

You can have as many or as few offers as you like.

You get to decide what sales strategies and tactics you want to use.

So many of us are running a business we’ve been told we can have, not a business we want.

And I’m not on a mission to change this. Starting with my own business.

Was hearing me speak through the changes I’ve made helpful?

Let me know by sending me a DM on Instagram. My handle is rachel_kurzyp.

And because I know some of you will be interested in learning more about my coaching program, you can head to rachelkurzyp.com./coaching to learn more and book a time to chat with me.

I gratefully only have a few 1:1 coaching spots left for 2022, so if you want to get clear on your business goals, how you best work, your leadership style and your preferred business model, know that I would love to support you.

Thanks so much for tuning into today’s episode.

If you’ve found what I’ve shared valuable, please leave a review and hit the subscribe button, so you don’t miss when a new episode drops every Wednesday.

Resources and Links:

Book your call: Learn how we can work together in my 1:1 Coaching Program

Hi, I’m Rachel

I support multi-talented business owners to get clear on what makes them tick and desperately needed in their industry so they can make more money.

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