Enrol in my 12-week one-on-one coaching program
You’ll learn how to find your niche, package up + launch your services and create content that draws your high-paying, high-quality clients to you.
Are you ready to build your SIGNATURE SERVICE, attract your dream clients and start enjoying FINANCIAL FREEDOM?
Enrol in my 12-week one-on-one coaching program
You’ll learn how to find your niche, package up + launch your services and create content that draws your high-paying, high-quality clients to you.
it’s time to dream big —
Whether you’re ready to take your business to the next level, become a to-go expert in your community, or have enough financial freedom to go on holiday or write that memoir, this 12-week coaching program will take you one step closer to making this happen.
Is this you right now?
You’re anxious about checking your inbox because you know your clients will be asking you to do a task that is outside of the project scope or requires after hours work. You’re always cancelling dinner plans with friends so you can accommodate last-minute client requests.
You’re constantly writing email reminders to your clients urging them to send you materials or to do the work you both agreed on. At the end of the day, you’re so mentally and physically drained the last thing you want to do is work on your business, so you go to bed feeling unfulfilled and frustrated.
You spend hours replying to people’s stories on Instagram, crafting blog posts and newsletters for your readers, but these activities only get you the same-old b-grade clients who take weeks to reply to proposals and stand you up, leaving you deflated and wondering how you’re supposed to find your dream clients.
You find yourself thinking that clients don’t want to pay for high-quality, high-priced services and you’re afraid to stop offering customised services in case you can’t find any clients who are willing to pay. So you keep taking little jobs here and there that barely cover the cost of your rent.
“Doing this program has changed my life. I now have the confidence to run my business on my terms. Without doing TCFM, I would have drifted along for years trying to be everything to everyone. Going through this process has helped me identify my strengths, what I want to do, who I want to work with, and most importantly, taught me it is ok to say no, and the work won’t dry up.
My online community has grown by over 50%, I’ve increased my pricing, reduced my service offerings and have started attracting clients I want to work with! Rachel is a fantastic teacher because she gets what business owners are going through and genuinely wants the best possible outcomes for you and your business.”
imagine if —
You were excited to hear from your clients and wanted to show up for them regularly, but could still log off at the end of the day without the fear of returning to a crisis in the morning or adding 15 new items to your to-do list.
Your clients turned up and did the work allowing you to focus on delivering superb customer-service and results, leaving you feeling fulfilled and inspired.
You knew exactly what to post on Instagram, your blog and newsletters so you could attract your dream clients who were excited to hear from you and valued what you have to offer.
And you finally launched your signature service allowing you to provide high value, life-changing work that your dream clients were willing (and lining up) to pay for.
“Going through TCFM has been worth every single cent and more. I have spent so much money on courses and coaches in the past, and this is the first one that I feel confident I will use all the things I learnt, time and time again! Before the program, I was feeling uninspired by my current offerings, was killing myself working with b-grade clients and had no free time to work on my creative passion projects.
Now I have my new signatures services, I can focus on hitting the same financial goals but with way less effort, knowing I no longer need to work with non-dreamy clients. If you’re thinking about joining TCFM DO IT! Rachel’s high energy no-bullshit approach will help you level up your business through easy-to-understand actionable steps.”
The Creative Freedom Method
Is a 12-week one-on-one coaching program
You’ll receive video lessons that will walk you through the step-by-step process of creating a signature service
Digital workbooks, and fill-in-the-blank templates, so you never have to start from scratch
Fortnightly hour-long coaching calls where I can provide detailed feedback on the work you’ve completed
And daily access to me via voice messaging so you can have your questions answered
This is a one-on-one coaching program designed to take you through the process of creating, building and launching a client-based service. You’ll receive personalised feedback, daily support and ongoing accountability so you can overcome the roadblocks that have kept you from designing your signature service, attracting your dream clients, and gaining financial freedom on your own.
Here’s how it works —
Each week we’ll work together to conquer a different part of your branding, online presence, services, and content marketing strategy.
WEEK 1 —
WEEK 2 —
Identify who your dream clients are and the problem they need solved so that you can provide the right solution.
WEEK 3 + 4 —
WEEK 5 —
WEEK 6 —
WEEK 7 —
WEEK 8 —
WEEK 9 —
Design a launch plan for your social media platforms, blog and email list so that you can grow your community.
WEEK 10 —
Launch your signature service in a way that has you standing out online.
WEEK 11 —
WEEK 12 —
This is a high-touch program where I meet you where you’re at. If a lack of guidance, accountability, and community have stopped you from taking action in the past, that’s all about to change.
MAKE A GAME PLAN WORKBOOK
Using my CEO Manifesto and 3-Year-Life Plan workbooks you will create a business strategy that supports your big dreams and goals.
CREATE A MINI OFFER WORKSHOP
Need a cash injection in your business? Or want to test out a new 1:1 service? This workshop will teach you how to create + launch a mini offer with confidence.
LAUNCH YOUR DIGITAL PRODUCT WORKSHOP
Thinking about launching a $27 ebook or $99 mini course? This workshop will help you create + launch your first product with ease.
EXCLUSIVE INSTAGRAM SUPPORT GROUP
Where you can collaborate with your fellow TCFM students, get feedback on your ideas, and support each other as you move through the program.
GROUP COACHING CALLS
Each month you’ll have the chance to be coached by me, learn from each other, and have accountability on top of the regular 1:1 coaching calls with me.
Need a designer or copywriter? Or want to be a featured podcast guest? Connect with fellow TCFM alumni who want to support and work with you all in one place.
“Before I started TCFM, I wasn’t charging enough for my expertise, every service was custom, and I wasn’t working with the best type of client for me. I knew I needed a process or framework to get my thoughts organised around launching my own signature services. Now I know who I want to work with, how I want to work and how much I charge.
I’ve increased my rates dramatically and I’ve been able to clearly articulate my offerings and the transformation to potential clients (who are now current clients!) If you want to learn from someone that’s actually done it and will provide the framework you need to launch your own services, Rachel is your expert guide! She’s supportive, knowledgeable, fun to work with and a total boss.
“Any programs I embark on in the future will be hard-pressed to beat the level of service and expertise that Rachel provided me in TCFM. I am a visual learner, and the way Rachel’s program is constructed helped me to get so much out of TCFM. The combination of video lessons, workbooks, 1:1 coaching and regular feedback on my work was the thing that made Rachel’s program stand out from the rest.
Everything I’ve learned from Rachel, I continuously use in my business, even now when I’m launching new products in my range. The strategies and techniques she teaches work every single time; I sold over 45 products in less than 24 hours using one of Rachel’s email and Instagram post-sales templates. I was surprised time and time again by how helpful she was. Rachel adjusted her teachings for me to make sure I could access everything properly for my hearing loss, which I was so grateful for.”
This one-on-one coaching program is for you if . . .
You’re regularly booked out with b-grade clients and are ready to start working with highpaying, high-quality clients who value your skills, knowledge and expertise.
You have a blog, email list, and social media presence, but you haven’t seen the engagement or growth you’ve been hoping for.
You know you need to set boundaries, put processes and systems in place and create business goals, but you don’t know where to start and are afraid if you stop, your business will suffer.
You’re ready to stop customising services for every client and create a signature service but are nervous about making the switch and aren’t sure how to make a smooth transition.
You want your business to provide you with financial freedom so you can focus on your business growth, building your authority and pursuing your creative projects.
“Rachel’s course has been designed with us beautiful creatives in mind and she goes above and beyond in sharing her wisdom, knowledge and industry insights. TCFM provided me with the framework I needed to gain clarity and confidence around my business’ direction with the support and accountability of working with a business coach.
Rachel’s accessibility and availability were amazing, responding to messages daily and providing wonderful fortnightly coaching calls that provided clarity and direction. I’ve finished the program feeling clearer on who I want to work with, what I have to offer, what my messaging needs to be, as well as having created a website and copy I can feel proud of.”
“As a freelancer, it’s easy to jump from project to project with no clear direction. I was at crossroads in my business and knew I needed to take the next step to get closer to my goals. I was struggling with clarity around my niche, finding high-paying clients, and overall having a clear direction with my business.
Now that I’ve worked with Rachel, I feel like I know what my goals are, what work lights me up, and what direction I want to take my business. I’ve raised my prices, my following on social media has increased, and my dream clients are interested in booking my signature service. TCFM helped me feel less like a freelancer, and more like a business owner.”
The Create Freedom Method will help you…
Find out what services your dream clients want and the problems they need solved
“I got work done in TCFM that I had been unable to finish in the last 12-months on my own. In 12-weeks, Rachel was able to teach me a new way of thinking around how I can package up and present my services. I always take any opportunity to work with and learn from Rachel because her skills in copywriting, marketing, sales and understanding clients are astounding.
I’m already seeing the financial and non-financial returns on my investment. I dreamed about running my signature workshops in 2021 but since doing the program, I’ve been making local and interstate bookings. Thanks to Rachel’s ongoing support, I’m going to achieve my business goals this year. I can’t recommend this program enough and I will be using it for every one of my signature services.
By the end of the program you’ll . .
Actually enjoy working and spending time with your clients and look forward to coming to work each morning.
Feel confident and purposeful in the value you provide and the results you’re able to help your clients achieve.
Feel positive about the content you’re creating because your engagement is growing, you’re building your authority and it’s turning followers into clients!
And of course, have a signature service that your dream clients are lining up to pay for so you can finally be one of those business owners who can take a week off in Bali to sit by the pool sipping cocktails or spend every Friday working on their debut novel.
MEET YOUR COACH —
I spend my days helping female business owners create, build and launch their signature service so they too can attract high-paying, high-quality clients.
But if you find yourself hesitating because you’re afraid you’ll lose money or you want to work with different people, or you’re not an expert yet, I don’t blame you. There’s a lot of bad advice when it comes to creating your services and marketing your business.
That’s why it took me nearly four years to make the transition. In the early days, I was consumed by my business, unable to get off the 24-7 entrepreneur hamster wheel because I was afraid to stop customising and convinced that clients wouldn’t pay for high-quality, high-priced services.
It wasn’t until I enforced work boundaries, began delivering valuable, life-changing results and used content marketing to consistently show up in my business that I no longer had to worry about finding my dream clients, they found me.
In that time, I learned a thing or two about how people get trapped in a client rut and a lousy content marketing cycle. And how to get them focused and growing again.
My job is to help you identify your niche, build a signature service, and launch with confidence, so you can finally work with your dream clients and run a business that supports your lifestyle. I’ve helped over 3,000 people across my programs and workshops, and I can help you too.
I believe you DON’T need to compromise your values to make money. Working with your client’s should ENERGISE and inspire you. And your business can SUPPORT you to become financially independent and live your multi-passionate lifestyle. We shouldn’t settle for anything less.
Are you ready to build your SIGNATURE SERVICE, attract your dream clients and start enjoying financial freedom in just 12 weeks…
This price is all-inclusive.
3-month payment plans are available.
“I joined TCFM because I was at a real low point in my business where I was only attracting low-paying clients and taking on any work I could get for the money. I knew then something had to change. Enter Rachel and TCFM and my gosh, what a game changer! I have absolutely loved working with Rachel – her “straight-up” and “no fluff” approach, combined with the fact that she has been in the same situation meant that I was always guaranteed to walk away at the end of the program with something tangible.
Not only did Rachel challenge me to deal with so many limiting beliefs holding me back, but she also helped me to realise how possible it is to run your business on your terms. Now I’m attracting more of my dream clients who value the work I do, increasing my prices, getting booked 2 months in advance and working on bigger and more interesting projects. All the while, being able to stop working late nights and weekends and take a day or two off without feeling immense guilt. Working with Rachel has changed my life.”
“I joined TCFM because I wanted advice on how to leave my high-paying, full-time job for the freelance life. But the program was so much more than that – it was a step-by-step guide I needed to consider what services I could and should offer, how to price them, and how to market them. And as a result, I got my first freelance client before the course ended.
The best part of the program was the one-on-one time with Rachel, where I could ask a million questions to get clarity and take advantage of her years of experience. Rachel is one of the few people who willingly shares information about her business and how she does things (information that other people tend to keep to themselves). Whether you’re a new business owner or someone looking to grow as an existing business owner, this is the perfect program for you.”
Do you offer scholarships?
I'm delighted to offer two partial scholarships for the March round of Freedom to Scale 2021.
These are offered to those who do not have the financial means for the Freedom to Scale Mastermind, with priority given to those who identify as having a marginalised identity or who are experiencing hardship due to current circumstances.
For more information, and to apply, please complete the application form here.
How much one-on-one time do I get with you?
You'll have daily access to me via Instagram or WhatsApp for all your burning strategy + mindset questions. Plus, you'll have the opportunity to speak with me in real-time during our coaching calls once every two weeks where I can provide further strategic guidance and personalised support. I’ll also be reviewing, editing and providing detailed feedback on all your marketing plans, sales copy, course content and everything in between.
How many hours can I expect to work on this each week?
Watching the video lessons, completing the action items and participating in coaching calls will take you on average 1-3 hours per week. The program is designed to meet you where you're at, so you can invest as much time, energy and creativity into the program as you want. If you're creating sales content or building your online course, you can expected to spend more time compared to weeks where you are doing market research for example.
I'm new-ish to business. Is this mastermind for me?
Many of my students are in the same place. If you have established signature services and are interested in adding products to your offer suite, speaking on podcasts + writing guest blogs and building on your current launch strategies, then this is the mastermind for you. If you aren't sure who your dream clients are and what your signature service is, then my group coaching program The Creative Freedom Method may be better suited.
I'm not a coach. Is that OK?
Totally! This mastermind is for all coaches, consultants and service providers - designers, copywriters, accountants, photographers - who are looking to amplify their messages, serve more people and position themselves as leaders in their niche. This mastermind isn't suited to solely e-commerce businesses.
How many people will be on the coaching calls?
There will be 5-7 people per coaching call group to ensure everyone can feel seen and heard. I've intentionally limited the number of participants in this mastermind so that we can all get to know each other on a more intimate level.
When are the live coaching calls held? (I'm not in Australia)
Freedom to Scale Masterminders come from all corners of the globe, including Europe, the UK and US. For that reason, call times will be determined once I know who is joining the program and where they are based.
All calls will be recorded, so if you can't make it live you can watch the replay.
Do you offer payment plans?
Yes! You can pay $7,000 AUD in full or choose from a 6-month ($1,167 AUD) and 9-month ($778 AUD) payment plan. You won't incur an additional fee if you choose a payment plan.
When does the program start?
The mastermind kicks off the first week of September 2021. AND I can't wait! *picture me doing a happy dance in my seat*
What are your qualifications and experience?
I have a Bachelor's Degree in Journalism and Business Management at the University of Tasmania and a Masters of International Development at RMIT.
I've been working in communications and marketing in various roles and capacities and for both corporate and not-for-profit companies worldwide for over 14 years.
I'm also a published author, international speaker, award-winning copywriter and teacher.
I have been running my sustainable and profitable business for over nine years. I have successfully taken it from side hustle to a full-time career.