Episode 64: A day in the life of a marketing coach

Welcome to The Rachel Kurzyp Show.

By popular demand I’m going to take you what a typical day and week looks like in my business.

My coaching clients love hearing about how I structure my day, the tasks I prioritise, and how I balance getting stuff done and practising self care.

So if you’ve always been curious about how a business and marketing coach runs their business, this episode is for you.

Before we dive in, I just want to share that I’ve been running my business for 10 years (and I’ll speak to this more in another up and coming episode) so I may be in a different season of business to you. With different priorities and ways of working. 

So this episode is in no way speaking to how you must run your business. In fact, I believe by pulling the curtain back and sharing what goes on in my business it will support you and my wider community to create your business that supports you to show up, serve and sell in a way that feels good to you.

Because there is no one right way to run a sustainable and profitable business. You can create a business your way, on your terms which I will always encourage you to do. 

Ok, let’s get to it.

I split my week so Monday’s and Friday’s look similar. And Tuesday, Wednesday and Thursdays have the same focus.

Let’s look at Monday’s and Friday’s first.

On Monday I have a Personal Training session at 8 am and then after I treat myself to a nice breakfast that I get at a local cafe. I eat my breakfast while watching Tik Tok or reading a book. At 9:30 am Pacey normally starts hanging around begging for a walk so I take him out and support my clients on Voxer which is a messaging app I use to support them daily in their business. 

By the time I’ve done some chores and showered, it’s usually close to 11am by the time I sit down for work. On Monday’s I also manage my finances and review my plan for the week making sure what I have in my calendar are still priorities. I then make a list of everything I want an update on or to talk about with my Online Business Manager at 3pm for our weekly check-in meeting. 

I then either prepare for a guest interview on The Rachel Kurzyp Show, write content for my marketing channels or send pitches to be featured on other people’s podcasts and brand publications. If I’m feeling called to, I’ll share something on my stories on Instagram before I usually break for lunch and do some chores before heading back to my desk by 1pm.

This is when I usually review and provide feedback on any content that has been submitted by my clients and check in with my clients on Voxer again. I continue doing any tasks I have started earlier, prioritising the ones that need to be completed first or that need my team’s input as I get their help on a lot of my marketing tasks from sourcing podcasts to speak on, to designing graphics, scheduling content, booking coaching calls in my calendar and so on. 

I’m always trying to ensure that I’m not being the bottleneck in my business and that I’m able to sit in the role of CEO – that is focusing on the bigger picture and strategy and not getting bogged down in the details. 

After my 3pm meeting with my OBM, I make any adjustments to my calendar, tasks and priorities for the week. If my creativity is low at this point which it usually is, I’ll finish up for the day and either take Pacey for another walk, read a book, do a personal errand like book flights for a holiday or catch up with a friend.

I then cook dinner with my Partner before snuggling on the couch with Pacey and checking in with everyone on social media. 

Friday looks very similar with the only difference being that I have a Personal Training session at 5pm and instead of starting tasks, I’m at my desk by 11am focusing on completing everything on my to-do list for the week. I check in with my team to see if they need anything from me so they too can tick things off their list. 

I interview anyone who has booked a time to be interviewed on this podcast and prepare for discovery calls with anyone who is interested in joining my coaching program. Sometimes I have these discovery calls throughout the week but many of my community prefer to chat on Friday’s when their work schedule is quieter.

I assign myself and my team next week’s tasks in Asana around 3pm. I then end the day by checking in with my coaching clients on Voxer at 4pm before heading to the gym. 

If I’m tired or itching to spend time outside, I’ll take the morning or afternoon off and do what I need to fill my creative cup. Sometimes I choose not to work at all and catch up on tasks on Monday. 

After the gym I’m usually starving so I get takeout or eat out with Sebastian and Pacey before falling asleep on the couch mid-movie (this really annoys Seb) or I read a book in bed. 

Since Covid, Sunday is the new Friday so I spend time catching up with friends and doing activities on Sunday and resetting for the week ahead and hitting the gym again on Saturday. 

Let’s chat through how my Tuesday, Wednesday and Thursday looks. These are my coaching call days so my priority is always to show up prepared and present for our calls. I can have anywhere between 3-4 60-minute calls a day. Call times vary so I structure my day around these calls. 

If I have calls later in the day, I’ll usually spend my morning relaxing or doing something creative like going op-shopping or propagating my plants. I may even sleep in if I need it. If my calls are earlier in the morning, I’ll take a break after the calls to recharge. 

I usually spend 1-2 hours on these days creating sales content, following up sales conversations and working on long-term strategies and plans. I’ll check in with my coach if I want to run through any ideas or get support to process any blocks that are coming up as I plan and implement. 

I’ll also support my clients on Voxer, on board and off board any clients, and do content reviews in the early afternoon. And if I have the energy and creativity, I’ll continue working on the tasks on my to-do list before or after calls. I try to also share content on my stories in the morning, lunchtime and evening. 

Some days I’m bursting with energy and inspiration after my coaching calls and other days I’m more reflective and take time to process what’s come up for my clients and how I can continue to best support them. So I always give myself space these days to move my schedule to suit where I’m at, in the moment. 

In the evenings I do similar activities like walking the dog, seeing friends or watching TV. I tend to do chores to unwind like watering my plants during the week. I used to go out to events and gigs a lot mid-week but I don’t do this much anymore. I’m hoping to do this again over the coming months as I miss meeting new people, learning new things and immersing myself in different cultures and settings. 

So there you have it, what my days and weeks look like in my business in its current phase. If you’d like me to go deeper on anything I’ve covered here today, send me a message on Instagram. My handle is rachel_kurzyp.

And because I know some of you will be interested in learning more about my coaching program, you can head to rachelkurzyp.com./coaching to learn more and book a time to chat with me. 

I gratefully only have a few 1:1 coaching spots left, so if you want to get clear on your business goals, how you best work, your leadership style and your preferred business model, know that I would love to support you.

Thanks so much for tuning into today’s episode.

If you’ve found what I’ve shared valuable please leave a review and hit the subscribe button so you don’t miss when a new episode drops every Wednesday.

Hi, I’m Rachel

I support multi-talented business owners to get clear on what makes them tick and desperately needed in their industry so they can make more money.

Should you start a podcast?

Should you start a podcast?

Do you genuinely want to start a podcast? Or do you think it’s the only way to grow your audience, share your expertise and produce evergreen content?


Should you start a podcast?

Should you start a podcast?

Do you genuinely want to start a podcast? Or do you think it’s the only way to grow your audience, share your expertise and produce evergreen content?