Put simply, content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals.
We spoke about why determining your area of expertise so important, how having a strategy can help the creative process flow and how repurposing content can save you so much time.
Each of us can sell, serve and teach from a place that feels good. You just need to identify that place first. And I think a great place to start is to identify your leadership style so you can play to your strengths and find ways to overcome areas that don’t come naturally to you. That’s why today on the show, I want to share the three leadership styles with you – The Storyteller, The Teacher and The Facilitator.
That’s why today I want to talk about consistency and what to do if you’ve found it hard to be consistent over the last few months.
Wanna create content but don’t have time or any creativity? I’ve got you. When Victoria, Australia went into our 4th lockdown in June I started to slide back into my “what’s the point” funk.
I want to help you overcome these common problems by sharing the five stages of writing. Yep, writing is a process and if you skip a step, you may not get the desired result.
