Welcome to The Rachel Kurzyp Show.
What is your leadership style?
You don’t have to be an extrovert, speak really fast or love being the centre of attention to become a leader in your niche.
Each of us can sell, serve and teach from a place that feels good. You just need to identify that place first.
And I think a great place to start is to identify your leadership style so you can play to your strengths and find ways to overcome areas that don’t come naturally to you.
That’s why today on the show, I want to share the three leadership styles with you – The Storyteller, The Teacher and The Facilitator.
My hope is that by the end of this episode you will feel more confident stepping into the role of a leader in your community and see that personality traits such as being outspoken or funny aren’t a prerequisite of a great leader.
So let’s dive into each one.
The Storyteller
The storyteller as the name suggests uses anecdotes and examples to connect with their community. They are energetic and passionate and are focused on the thoughts, feelings and experiences of people. They sell best when they use themselves or their clients to paint a picture of the transformation their services or products can provide. They often neglect facts and tangible results and can lose their audience because they’ve gone on a tangent. The storyteller achieves the best results when they have a plan, slides or call to action to focus their content around.
The Teacher
The teacher can deliver complex messages using figures of speech, metaphors and lots of content. They prefer to stick to the facts and are detailed-focused, and as a result, they tend to focus more on delivering the information and less on engaging with their audience. They are very knowledgeable about their area of expertise, but often miss non-verbal cues that someone has checked out. The teacher achieves the best results when they engage with their audience at the start and end of the interaction so they understand and be reminded why the information will be useful to them.
The Facilitator
The facilitator connects with their audience by showing how they are similar and loves asking questions and receiving feedback on what they’re saying. Like the storyteller, they use emotions and good at motivating others into action. Their passion shines through but they can move too quickly and not connect the dots for their audience. The facilitator achieves the best results when they take the time to reflect back on what they’re hearing and use this as a way to move the audience through the content in a logical way.
Most of us are a blend of all these leadership styles, but you may find you lean more heavily to one when you’re under pressure or in your zone of genius.
Make a note of when you’ve felt comfortable selling or speaking with one of your clients. What was different about this situation? Was it 1:1?
And the same when you create content and show up online. Were you explaining your process? Telling a story?
How can you replicate these situations so you can show up in a way that feels right to you?
Since learning I’m a blend of the teacher and facilitator, I’ve been able to craft content that balances facts and processes with engagement and motivation. Not only do my clients and community learn how to do something, but they’re also supported as they move through the process. They get the best of me and I feel good about showing my face, sharing my opinions and inviting my dream clients to work with me online.
So are you shying away from SHOWING UP in your business because you don’t feel like a leader?
You don’t need to wear tweed, talk fast or have a university degree to support your clients and run a successful business.
Your dream clients will want to work with you when you’re showing up as your AUTHENTIC self.
So if you’re ready to become a leader in your space, then download my free guide where you’ll learn:
- The 4 biggest mistakes I see my clients making and why your current content strategies may not be working
- 7 types of content you need to share if you want to stand out instead of blending in
- How to talk about your experience, strengths and skillsets to position you as an expert
- The steps you can take to transform your generic posts into scroll-stopping content that invites your dream clients to work with you
Head to https://rachelkurzyp.com.au/7typesofcontent/ to get your copy.
Thanks so much for tuning into today’s episode.
If you’ve found what I’ve shared valuable please leave a review and hit the subscribe button so you don’t miss when a new episode drops every Wednesday.
Transistor
Not all leaders are extroverts and speak really fast.
Each of us can sell, serve and teach from a place that feels good.
You just need to identify that place first.
And I think a great place to start is to identify your leadership style so you can play to your strengths and find ways to overcome areas that don’t come naturally to you.
That’s why today on the show, I’m sharing the three leadership styles with you – The Storyteller, The Teacher and The Facilitator.
My hope is that by the end of this episode you will feel more confident stepping into the role of a leader in your community and see that personality traits such as being outspoken or funny aren’t a prerequisite of a great leader.
Resources and Links:
FREE GUIDE – 7 Types of Content to Convert Followers into Clients
Website: rachelkurzyp.com.au
Instagram: @rachel_kurzyp
