Small Business
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Episode 14: How to systemise your business like a boss
About 60% of the small business owners I have engaged with to help me with various things in my business from legal to design to admin over the last eight years didn’t have a system or process.
Episode 13: My 7-step content creation process
Today I’m sharing my 7-step content creation process. I often get asked about how I come up with content ideas, do I write headlines first, how many rounds of edits I do, why do I use subheadings like I do, and every question in between.
Episode 12: How to sell in the DMs without sounding salesy
Today I want to talk about how to sell in the DMs because it’s clear this is where most of the action is happening on Instagram right now.
Episode 11: Why you need to stop sharing how-to content for free
If you want more paying clients, stop sharing ‘how-to’ content for free. Today I want to dive deep into the types of content you should be creating for your clients and the content strategies you need to have supporting your content creation.
Episode 10: How to get inside the head of your dream client
Let’s chat about how to get inside the head of your dream client and write copy that makes the reader go “wow, she’s reading my mind”. I know you’ve been hanging out for this episode so I’m so super excited to share my practical tips with you.
Episode 9: 6 strategies every business owner needs
It doesn’t matter what platform or channel you’re on if you don’t have the fundamental strategies and frameworks in place to help you get in front of your followers and convert them into clients.
Episode 8: 5 Signature Service mistakes to avoid
Today I’m going to share 5 common mistakes that I see business owners make when they try and create a signature service the first few times. If you’ve made any of these mistakes yourself, don’t feel bad. I’ve made every one of these mistakes too!
Episode 7: A 4-step framework to define your niche
Everyone says you need to niche, but what exactly does this mean? And how can you do it?
Episode 6: How to identify your dream clients
I want help you get clear on who your dream clients actually are. Because whether you recognize this or not, many of you are trapped in a client rut and lousy marketing cycle. And your content isn’t the problem.
Episode 5: How to repurpose + reuse your content
I want to address a content marketing myth that is still doing the rounds. The myth that you can’t reuse and repurpose your content.
Episode 4: How to show up before you feel ready
No one is immune to the nauseating gut feeling that comes up every time you’re about to do something big in your life and business. That’s why today I’m sharing a mindset exercise that I use and teach my clients in my coaching program.
Episode 3: Why I’m done selling people shiny objects they don’t need
Join me as I take you behind the scenes and through the big transformational moments for me over the last eight, nearly 9 years in business.