Welcome to The Rachel Kurzyp Show
You’re listening to episode 7.
Let’s talk about niching.
Everyone says you need to niche, but what exactly does this mean? And how can you do it?
Now, I probably shouldn’t be saying this because I’m a marketing coach BUT niching is freakin’ hard especially when you’re first starting out because it goes against logic.
Niching is the process of becoming known for one thing so you can become a leader in your space, have a go-to offering, systemize your business, and charge premium prices.
But if you’re like me, everything inside you is screaming don’t do it!
you didn’t want to
?? stop being multi-passionate
?? work with one type of client
?? only offer one service
?? talk about the same things over and over
I know you’re afraid to niche because you think that becoming known for one thing would mean in the end of
? being creative and experimenting
? working with a range of people
? having variety in your work
? and creating content that reflects where you are in the moment
If you feel resistant to niching, know you’re not alone.
I have told myself the same things. And gone through the same emotions.
So keep listening because what I’m about to tell you is going to make your day.
Niching isn’t about YOU.
Niching is about how you help your DREAM CLIENTS.
And it won’t stop you from doing all the things you want in YOUR business.
But it will allow you to focus all your time, energy and creativity into helping your CLIENTS solve one specific problem.
And being clear on how you transform your clients’ lives means you can focus on building a high-value, high-cost service (one your clients want to pay you for) and let go of everything else that isn’t relevant.
When done correctly, niching is one of the most freeing things you can do for you and your business.
So today I’m going to share with you my signature four part-framework to find your niche.
I’ve never shared it outside my course or coaching program so I’m excited to share it with you today.
Here it is.
You + dream clients + specific problem = signature solution
I’ll say that again. You + dream clients + specific problem = signature solution.
Let’s look at each part individually.
Part #1 You.
Now while I said before that niching isn’t out you. What I meant was that the purpose of niching is to serve your client. But that doesn’t mean that you should remove yourself from the equation all together.
Most of your customers and clients are going to buy or choose to work with you because of who you are as a person. Your unique skills, knowledge, experience, and expertise. This is an important part of the niching framework and will allow you to become the go-to expert in your space.
So I want you to ask yourself: what sets me apart from my peers? What do I do differently? What unique perspectives and solutions can I bring to my work?
Part #2 Dream clients.
You can go back and listen to episode 6 to learn how to identify your dream clients if you still need help to do this. This part of the framework is crucial if you want to stop catering to everyone.
You’ve probably heard of the marketing saying: if you speak to everyone, you speak to no one. And applies here too.
Saying you work with mums or female CEOs or heart-centred brands isn’t enough. This often where creative entrepreneurs stop and in doing so, they never get clear on who they want to serve and why.
If you start speaking to brands that describes themselves as heart-centred and you’ll quickly realise that they have different values, ethics, missions, ways of doing things and services and products. They aren’t all the same.
So I want you to ask yourself: What do I love about working with my current clients? What things do they have in common? Why do I feel drawn to help them?
Part #3 Specific problem.
Once you know who you want to work with and why, you need to get clear on what problem they currently have and what they ultimately want to achieve in their business and life? Your dream clients may have many problems.
You need to decide what one you want to solve based on your skills, knowledge and expertise. Again, most business owners don’t ask the right questions here to really understand what’s keeping their client awake at night and what they truly desire. So what they end up here is a shopping list of vague problems like “I need clients and I hate writing my socials” and even vaguer goals like “I want to have $10k months and go on holiday.”
So I want you to ask yourself: What problem do I want to solve for my clients? Am I already known for solving this problem? How can I get inside the head of my dream client?
And part #4. Signature solution.
This is where the magic happens. You take the other 3 parts and use them to create a signature service that feels good to you, speaks to your dream client and allows them to overcome their problem and get what they desire all in a neat package.
This is where you can unleash your creativity, write content from the heart, call to the people you love working with and create a job you want to show up to come Monday morning.
Now that sounds like a dream come true to me. And nothing like what we image niching to be.
So, there you have it. My 4-part framework for determining your niche without the overwhelm, resistance and disappointment.
I’d encourage you to determine your niche because it really is the only way you can become a respected leader and creator, fill your client roster months in advance and create a business that supports your multi-passionate lifestyle. Niching has changed my business and the lives of all of my clients.
If you’re ready to have the 1:1 support you need to find your niche, price and name your services, create content that draws your high-paying, high-quality clients to you and sell with ease, then my 12-week coaching program TCFM may be perfect for you.
Head to rachelkurzyp.com.au/TCFM to join the waitlist.