Welcome to The Rachel Kurzyp Show
You’re listening to episode 6.
Today I want to help you identify your dream clients.
We spend a lot of time trying to get inside the head of our dream clients. And I will share my tricks and tips for this in the coming weeks because you’ve told me you need help with this.
But first, I want help you get clear on who your dream clients actually are.
Because whether you recognize this or not, many of you are trapped in a client rut and lousy marketing cycle.
And your content isn’t the problem. Getting inside the head of your clients won’t help if they aren’t ready and willing to buy from you.
The number one reason why people choose to work with me in my coaching program The Creative Freedom Method is because they are done working with b-grade clients.
You know the ones I’m talking about.
👎🏻Ask for a discount⠀
👎🏻Don’t follow your process⠀
👎🏻Want customised quotes⠀
👎🏻Need things yesterday⠀
👎🏻Never do the work⠀
👎🏻Keep adding to the to-do list
B-grade clients leave you feeling frustrated, exhausted, and deflated like it’s not worth the effort.
If you’re nodding along to this, I’m here to tell you that it’s time you waved goodbye to b-grade clients and get clear on who your dream clients are.
Now I know some of you will already be feeling some resistance to what I’m saying.
You may be afraid you’ll lose money if you turn b-grade clients away or you may feel like your dream clients don’t exist.
And I get that. I’ve been exactly where you are.
There’s a lot of bad advice when it comes to identifying your dream clients.
So that’s what I want to focus on today.
I’m going to dispel 2 myths that I see people buying into every day AND 3 types of clients that you need to avoid at all costs.
I hope by walking through these, you’ll have the knowledge and tools you need to get clear on who your dream clients are.
So let’s look at myth #1.
Your dream client can’t be you.
I still remember working with a marketing coach when I first started my business. She was asking me to picture my dream client in my head as a part of her client persona exercise. And I kept seeing myself and when I told her this, she told me that my dream client couldn’t be me and I had to keep working through her exercise until I ‘found’ a new client. I have never been more frustrated in my life because no matter what I did, I always came back to me. Long story short, she was wrong, and I didn’t follow her advice.
For about 60-70% of my community, their dream client is them but 2-3 steps behind. And this makes sense because many of us are trying to solve a problem we have faced in our own lives. It also makes the process of identifying our clients and understanding their pain points easier too because we have been where they are, and we know what they want to achieve.
So as an example, my clients need help setting boundaries, getting clear on their ideal client, creating services, selling, and launching with ease and putting in place a content marketing strategy. They want to go from being just another busy, unknown business owner to a respected leader and creator in their community. I teach them to overcome the same problems I went through. And achieved similar dreams to me.
If your dream client is you, fantastic. And if it isn’t, that’s fine too. Many business owners work with clients who are the opposite to them because they can contribute complementary skills, experience and learnings. Together, they can achieve great things. I want you to sit with this and be open to the fact that your dream client could be you 2-3 steps ago or the exact opposite to you.
You have to work with the exact same person.
Many of my coaching clients struggle to identify their dream client because they believe they can only work with one type of person. For example, divorced, 35-year old women who live in a city apartment with their 3-year old child. So, if they find a client who is 28 years old or isn’t divorced, they tell themselves that this person isn’t the right fit.
While many of your dream clients will have the same attributes, they will present as very different people living different lives. What will be consistent, however, is the problem they want to have solved.
If we continue the example of my clients, each one of the women I work with is in a different industry, has been in business for a different amount of time and live all over the world, but they all have the same trigger. They want to get say goodbye to their b-grade clients so they can get off the freelance hamster wheel and have financial freedom to work on their creative projects. ⠀
I want you to start categorizing your current clients or potential dream clients by the problems they have not their demographics. This will help you become clearer on who your dream clients may be.
Let’s look at the three types of clients I believe you should avoid.
Even if they are super nice and you know you can help them.
My clients often struggle with the rules I’m about to share and during the process they come back to me with a lot of what it’s, buts, and maybe statements.
And while I’m not a draw a line in the sand kinda of person, I do stand firm on this.
If your current clients or potential clients fall into 1 or all three of the below groups, they are not your dream client.
The first camp is “they don’t know they have a problem.” Again, using my business as an example, if someone thinks it’s normal to work to 2am on client work every day and believes you need to hustle to be successful, they aren’t my dream client because they don’t have the problem I want to solve.
The second camp is people who aren’t willing to spend money or don’t have money to spend. So, for me and you that’s people you know who are constantly DYIing, downloading freebies and attending webinars but never buy anything.
The third camp is people who aren’t convinced that the problem is worth solving or the solution is worth having. So for me, that’s people who don’t think being able to knock off at 11am on a Monday to have a nice lunch is a must-do in their life.
These people aren’t your dream clients because you’ll have to do too much convincing to get them to buy from you. And trust me, they won’t be dreamy to work with and will end up becoming the b-grade clients you’re trying to avoid.
Put some time aside this week to assess your current and potential clients. Do they fall into any of these groups? If they do, cross them off your list and don’t let your fears stop you from connecting with your dream clients who are waiting to work with you.
Identifying your dream clients is the second part in my signature 4-step niching framework. I’ll explain what my niching framework is in the next episode.
If you’re ready to learn how to find your niche, price and name your services, create content that draws your high-paying, high-quality clients to you and sell with ease, then my 12-week 1:1 coaching program TCFM may be perfect for you. Enrollment opens again in 2021, but in the meantime, I’d encourage you to join the waitlist so you can get $200 off the program price + other exclusive bonuses.
Head to rachelkurzyp.com.au/TCFM to join the waitlist.
I hope by dispelling common myths and sharing what types of clients you should avoid, you feel more confident to identify your dream client.
Thanks so much for tuning into today’s episode.
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