Welcome to The Rachel Kurzyp Show
You’re listening to episode 9.
Nothing gets me more fired up than when I hear the phrase, “you need to be on, [ insert marketing, fad, platform, Channel ], to be successful in business.”
At the end of last year it was IGTV. At the start of the year it was all about TikTok. And now it’s reels.
The reason why I get so fired up about this phrase is because it completely misses the point and is misleading for most business owners.
It doesn’t matter what platform or channel you’re on if you don’t have the fundamental strategies and frameworks in place to help you get in front of your followers and convert them into clients.
Unlike new platforms, the business strategies I’m going to share with you today will support your business at 100 followers and 5,000 followers and 1k months and 5k months. They will provide the solid foundation you need to build an unshakeable and unstoppable business.
I was taught them at university. I’ve been practicing them for years in my 9-5 job all around the world and now I use them in my own business and teach them to the womxn who enrol in my courses and programs.
So without further ado, these are the six fundamental strategies that I think every business owner needs to have Reels or no reels.
#1 is a business plan.
About 70% of the business owners I work with don’t have a business plan. And when I’ve conducted market research, the business owners who do have a plan, don’t use it.
Your business plan contains things such as your values, goals, mission and vision, income goals, and the big dreams you have for your business and life.
Without your business plan it’s easy to be distracted by shiny objects, become unfocused and lose sight of why you started your business. It’s the fastest way fall into the trap of doing busy work and to become stressed and overwhelmed.
Your business plan doesn’t have to be boring, corporate sounding, 30-page document either. You can capture the information how you like.
The main thing is you do the work to capture it and then refer to it on the regular.
#2 is a content marketing strategy.
A lot of my community believe content creation and content strategy are the same thing. There is a difference. Your content strategy informs the types of content you create. Your strategy contains information like your key messages, content pillars, your content plan, and what platforms you should be on.
Having a content strategy will help you focus your time, energy, and creativity into creating content that will attract your dream clients and move them down your sales funnel. When business owners tell me that they’re creating content but aren’t making sales, I always tell them to go back to their strategy and see where there are gaps.
For example, expecting your dream clients to go from liking a post to enrolling in your high-ticket program without content to fill the gaps in between. You’re not creating content for the sake of it, right? You want to make sales. And your content strategy helps you do this.
#3 is a visibility strategy
Most online business owners focus solely on creating content for social media but there are many other ways to build your brand, grow your following and attract your dream clients. A visibility strategy will help you further your reach and build up trust and credibility in your community.
You can do activities like being featured in traditional media, speaking on podcasts, writing articles for publications, and speaking at events. The first step is deciding where you feel the most comfortable or what you like doing and focusing your energy there.
#4 is branding.
Branding covers elements like your logo, style guide, tone of voice, word choice, and so on. But most business owners don’t invest enough time in developing their brand beyond a colour palette and logo.
You need to create a brand you live and breathe every day because it’s your branding that will help you tell the story of who you are, what you stand for and how you help. Your dream clients need to know this information so they can start to build a deep connection with you.
You don’t need to spend $10k on your branding either. Invest in a basic visual brand and focus your resources into creating your brand personality. Your dream clients will happily scroll through a templated Squarespace website, but they will never come back if your brand doesn’t speak to them.
#5 is a sales strategy.
Many business owners tell me they don’t know what to do when someone shows interest in one of their services or what to do when they make a sale.
They don’t know how to overcome sales objections, onboard new clients, or create upsells and downsells. You need to have systems and processes in place so you can nurture leads, take payment, and move your clients quickly into your services and programs.
At all of these touch points, your clients are building a perception of you and your business and there is nothing worse than buying something and then realising that it isn’t going to live up to your expectations or what it said on the sales page. If you don’t want refund requests, have a sales strategy.
#6 is a launch strategy.
Most businesses make 80-90% of their income through launching their products, workshops, services, and programs.
I wish I had known this sooner because if you don’t have a launch strategy you will find it hard to show up and sell your services and products, create urgency, add extra value, setup webinars and challenges, and audit your launch.
If you want to reach your income goals, support more dream clients, and become an expert in your niche, launching is one of the best ways to do this.
I’ve been building on these 6 strategies for nearly 9 years now and I’m still learning something new each day – I’m not kidding.
So before you jump on reels, pay for FB ads, or create a digital product, put these strategies in place. You’ll thank yourself later.
And if coming up with ideas of what to post is keeping you bogged down in busy work instead of creating your content marketing strategy, download my free guide 7 types of content to convert followers into clients.
I’ll walk you through what content to create and show you how to move people down your sales funnel through real life post examples.
Head to rachelkurzyp.com.au/7contenttypes to grab your copy.
Thanks so much for tuning into today’s episode.
If you’ve found what I’ve shared valuable please leave a review and hit the subscribe button so you don’t miss when a new episode drops every Wednesday.