Email is finally ‘cool’ again.
As we see more and more business owners add email marketing to their sales strategy, it’s important to note that email never really went out of fashion.
It’s always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.
And now, with reach and conversation rates declining on social media, there’s never been a better time to create an email strategy ready for your next launch.
Want to enjoy the benefits of email marketing? Listen to my conversation with strategic copywriter Brenna McGowan.
In this episode, we chat about:
✨ Email marketing defined in simple terms
✨ Why email is such a powerful sales and marketing channel
✨ How to nurture your audience with regular emails
✨ What to include in your emails to build the know, like and trust factor
✨ Different ways you can use email if you’re not a word person
Brenna McGowan is a strategic copywriter, marketing consultant and launch pro. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
When Brenna’s not strategising or helping clients launch, you can find her walking her pug Frank, practising yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighbourhood.