Episode 89: The power of sustainable PR with Anna Scott

Going viral shouldn’t be your goal.


The goal of PR isn’t to be a one-hit-wonder.

It’s to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.

If you’re spending all your time on content you hope will go “viral” and aren’t seeing results, listen to my conversation with Visibility & PR Coach Anna Scott.

In this episode, we chat about:

✨ What sustainable PR is
✨ Why going viral isn’t always a good thing
✨ How PR can get small business owners more clients and sales
✨ Common mistakes when doing PR

✨ Three simple things you can do to increase your visibility today

Anna is your go-to Visibility & PR Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.

Using over a decade worth of experience with some of Australia’s biggest homegrown brands coupled with her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to be PR Ready in a way that is down-to-earth, easy to follow, easy to implement and most importantly gets results.

If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.

Connect with Anna Scott

Website: https://www.annascott.com.au/
Instagram: annascott.pr

Resources and links

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Hi, I’m Rachel
I support multi-passionate business owners to create aligned, ethical and profitable online businesses.