Episode 38: CCWC Tour – How content marketing can transform your business

Welcome to The Rachel Kurzyp Show.

Today I want to give you a tour of my 6-week program Create Content with Confidence. Specifically, what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.

OK, let’s dive in.

CCWC is my signature program designed to take you step-by-step the process of creating a content marketing strategy. After the 6 weeks, you’ll be able to create content you know is on-brand, resonates with your dream clients, and positions you as an expert in your niche. Everything you need so you can fill your client roster months in advance.

I first launched the program in November of 2019, and since then over 40 people across the world from Australia to Canada to the UK have completed it. 

I decided to create CCWC after I realised that the one thing that was holding my clients back from having results from their content was that they didn’t understand the difference between content creation and content strategy.

So many templates, courses and programs focus on how to write content for example how to headlines and call to actions OR how to hack the platforms like what hashtags to use but not many focus on the thinking that goes behind the content. 

This is why so many of my community struggle to create content if they don’t have a template in front of them and stop seeing results when a new feature is added to a platform. 

So if you’ve found yourself wondering why you aren’t booking clients online while your peers are. Or how to repurpose your content. Or what the know, like and trust factor actually means, know you’re not alone.

CCWC is for multi-passionate business owners and creatives who are struggling to show up. They are spending time scrolling on the gram and writing comments but aren’t sure how they should position themselves as an expert.

Don’t know what content their clients are craving. So they consistently creating content and trying out different graphics but nothing seems to be working because they still aren’t getting any sales enquiries.

They don’t have time to create content. They’re swamped with client work and forget to post at the end of the work day or are spending hours replying to job requests in FB groups. 

So if you resonate with one or all of these statements, CCWC is for you. Because it’s time you were recognised as the expert you currently are, felt you could express yourself, values and mission with authenticity and booking dream clients with ease. CCWC isn’t for solely eCommerce businesses who don’t want to create a community, brand and legacy.

CCWC was going to be a content creation course but after talking to my community I decided to make the focus of my program on content marketing strategy because even though it can feel like hard work to pull it together, once you have your strategy it makes content creation easier, quicker and more effective. And as a result, my clients are able to spend more time on money generating activities like selling, updating their processes, upskilling, creating transformative programs, speaking on podcasts and so on. 

And the work they do in create content with confidence is also able to inform all these money-making activities. So they feel confident to sell in the DMs because they know how their service helps their dream clients. They know how to talk about what they do on podcasts because they have their key messages written down. They’re clear on their brand personality because they know what they stand for and why.

Unlike other programs and courses, I don’t just give you the answers either. My signature step-by-step process takes you through a series of questions that you need to answer for yourself and I support you to answer them through providing short and actionable video lessons that teach you the frameworks and ideas you need to apply. You can then take what you’ve just learned and put it into action by completing the workbooks and using case studies as starting points. 

What you write down in the workbooks isn’t wasted either. I’m a big believer in never doing anything twice. So at the end of the program, you take all your answers and put them together in a template I’ve provided and this becomes your 3-page content strategy. The idea is that you can then refer to this strategy whenever you write content. It’s a guide that helps you stay focused and in control of your content marketing so you don’t find yourself back on the content hamster wheel.

So let’s look at what is covered in the program.

Step 1- 

Kick the RULES and latest marketing fads to the curb and implement strategies that work for you and your business. Because many of my clients are being held back by no helpful beliefs and hacks.

Step 2 –

Discover your unique point of view and ways of working so you can position yourself as an EXPERT in your niche. Despite what you may have been taught, anyone can be an expert.

Step 3 – 

Get clear on what it is YOU want to say so your business content reflects your values, language and style. If you are struggling to find your voice online, this module will help.

Step 4 – 

Learn what content resonates with your DREAM clients and focus your time and energy into creating content they will love. If you’ve never done market research before, this module is going to be a game-changer for you.

Step 5 –

Make a content game plan that is RIGHT for your business, so you know when, how and where to show up. This is where all your hard work pays off and you finally see what you need to do to fill your client roster.

Step 6 –

Learn how to AUTOMATE your content plan so you can post consistently and focus on engaging with your dream clients and spend time building your authority. If you’ve been wondering if scheduling apps are worth it – they are, this module will tell you everything you need to know.

While many of my clients have aha moments throughout the program, they tell me the biggest transformation comes when they pull all their work together and finally see how content marketing can support their business goals. One client described it as stumbling around blind and then finally being able the exact steps she needed to take next in her business.

And while no two business journeys are the same, nothing makes me happier than receiving DMs from my clients about how their Instagram post got them a dream client. Or how they have Fridays off now because they have cut their content creation time in half. Or they have been asked to speak to masterminds because others value their expertise. Or that they are now fully booked for the first time ever. 

Clients also use the words confidence and clarity to describe how they feel post the program and use phrases like mind blowing, life-changing and one-of-a-kind when they describe why they learnt. Which hits me in the feels every time.

If you’ve been listening to this and the program is speaking to you, You’re in luck. You can enrol in create content with confidence today. This is the only time I’m running this program in 2021. Enrolling is easy just head to the link in the show notes and once you’re enrolled you’ll get access to all of the modules so you can get started straight away. You’ll also be sent weekly emails that will explain what each module is about so you can move through the program with a clear understanding of what you need to do, helping you to not lose momentum. 

You also have the option for the first time ever to enrol in the live round if you want to attend group coaching calls with me where I will answer any and all questions you have as you go through the program. We will have three 1.5 hour calls across the 6 weeks. All calls will be recorded and if you can’t attend live, you will be able to submit a question that will answer on the call so you don’t miss out.

If you have any questions, send me DM on Instagram rachel_kurzyp. I’m happy to answer all your questions and I’ll let you know honestly if I think you’ll be a good fit for the program.

I hope this behind-the-scenes tour of CCWC has helped you better understand why I created the program and how it supports my clients to fill their client roster months in advance, helping them to gain the financial freedom they desire in their business. 

Thanks so much for tuning into today’s episode.

If you’ve found what I’ve shared valuable please leave a review and hit the subscribe button so you don’t miss when a new episode drops every Wednesday.

Hi, I’m Rachel

I support multi-talented business owners to get clear on what makes them tick and desperately needed in their industry so they can make more money.

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Should you start a podcast?

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Should you start a podcast?

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Do you genuinely want to start a podcast? Or do you think it’s the only way to grow your audience, share your expertise and produce evergreen content?