Your step-by-step guide to crafting a content marketing strategy that positions you as an expert, has your dream clients booking your services AND still feels authentic to you. 

Create CONTENT with
CONFIDENCE

 

Your step-by-step guide to crafting a content marketing strategy that positions you as an expert, has your dream clients booking your services AND still feels authentic to you. 

Is this you right now?

You wake up and remember you should publish something on your social media accounts today. So you spend hours scrolling the internet for ideas only to repost a famous quote.

You spend hours liking posts, replying to people’s stories with emojis and scrolling through hashtags. But even after all this work, your business, audience and engagement are still not growing.

You’re constantly checking to see if your content has any likes, shares and opens. But your content never gets the engagement you’d hoped, leaving you deflated like it wasn’t even worth the effort.

You find yourself thinking that people don’t care what you have to say, that you have nothing new to add and this whole content is queen stuff isn’t true for you.

Testimonial -

This is such a great course and couldn’t be more aptly named! I can honestly say I’ve never been so clear on what I’m trying to achieve. And because of that, I’ve made massive progress with my business goals and content marketing strategy in the last 7 days.

Doing the groundwork has made coming up with content ideas easier, and the course has helped me to refine my message massively. Now when I go to write anything, I have 2-3 key messages in my head that keep me focused.”

—Jennifer Lynn

Are you ready to say… yes to posting consistently, yes to believing that social selling works, and YES to attracting your dream clients?

If your current content strategy is “this Insta quote will do” and “7 ways to… blog posts” don’t feel bad, every business owner has been where you are.

But it is possible to create unique content that positions you as an expert, attracts your dream clients and still feels authentic to you.

And I totally get it. The first four years in business, I created all my content on the fly. I was so busy juggling client projects and looking for work; I didn’t have time to sit down and plan my content.

When I did finally sit down to write, I’d either develop the worst creative block and end up writing a post about my morning coffee OR I’d share a personal experience and spend the rest of the day imagining all the terrible things people were saying about me.

Neither strategy proved successful. All it did was confirm my belief that I had nothing relevant to say, and my dream clients weren’t interested in hearing from me. Of course, none of this was true.

Now 8 years in, I’m working with my dream clients, my client roster is booked months in advance, I know what content I’m sharing each day thanks to my 90-day content plan, and people are sharing, liking and commenting on my content on the daily. It still amazes me that I can share one Instagram post and receive five sales enquiries and email newsletter signups in the double digits.

But this only became possible because I made time to get clear on what I wanted to share, learned what content resonated with my dream clients, and made a content marketing game plan that was right for my business.

Whether your biggest struggle right now is showing up, knowing what content your clients are craving, finding time to create content, or all three, the Create Content with Confidence eCourse can help.

Testimonial -

“Rachel helped me to understand how branding carries over into content planning for social media, my website, and newsletter – it’s so simple and doable!

I now feel more confident in choosing what I want my audience to know about me and what I offer.”

—Anna Manuel

imagine if —

You knew exactly what content to create for your dream clients, so they were lining up to work with you.

You felt confident to show up as you are because you knew your community was excited to hear from you.

You had a content plan so you could batch and schedule 90-days’ worth of content in one day (for real).

And coming up with content ideas was easy, quick and fun because you knew what strategies worked for you.

Create Content with Confidence —

You’ll receive video lessons, digital workbooks, and fill-in-the-blank templates so you can work on your branding, content strategy and marketing plan. Videos are between 5-10 minutes long, so you’ll be able to fit them in-between family life and existing client commitments.

Each week you’ll watch videos that take you through the step-by-step process of creating content. Then you’ll take what you’ve learned and apply it to your business so you can start seeing results immediately.

The lessons build on each other so at the end of this course you’ll be able to create content you know is on-brand, resonates with your dream clients, and positions you as an expert in your niche.

STEP 1 —

Kick the RULES and latest marketing fads to the curb and implement strategies that work for you and your business.

STEP 2 —

Discover your unique point of view and ways of working so you can position yourself as an EXPERT in your niche.

STEP 3 —

Get clear on what it is YOU want to say so your business content reflects your values, language and style.

STEP 4 —

Learn what content resonates with your DREAM clients and focus your time and energy into creating content they will love.

STEP 5 —

Make a content game plan that is RIGHT for your business, so you know when, how and where to show up.

STEP 6 —

Learn how to AUTOMATE your content plan so you can post consistently and focus on engaging with your dream clients and spend time building your authority.

Bonus CONTENT

If you’ve been feeling overwhelmed and unsure when it comes to creating content in your business, that’s all about to change.
This comprehensive system is designed to help you start crafting content that converts followers into clients with confidence and ease.

MAKE A GAME PLAN WORKBOOKS

Using my CEO Manifesto and 3-Year-Life Plan workbooks you will create a business strategy that supports your big dreams and goals.

CREATE YOUR VISIBILITY STRATEGY WORKBOOK

Now sure what content is currently working well in your business? Can’t decide if you should be a guest on podcasts or start a YouTube channel? My Visibility Strategy will help you choose where to focus your time, energy and creativity.

WRITE COPY THAT SELLS GUIDES

No one is born a great copywriter. It is a skill that can be developed. My copywriting guides will teach you the headline formulas, call-to-action templates, and emotive words you can use in your copy to build a deep connection with your followers.

Testimonial -

Rachel’s course helped me to understand what was working and not working on my social media platforms. Before doing the course, I didn’t know what a content marketing strategy actually was.

Now I have higher engagement on posts, and I’m putting everything I’ve learnt into my Instagram account and YouTube channel. I have recommended this course to others because it’s jampacked full of value.”

—Hannah Michelotti

This is for you if…

You post content on your blog, email list and Instagram, but you haven’t seen the engagement you’ve been hoping for.

You don’t show up because you don’t know what to say, are afraid no one will listen and aren’t convinced you’ll see results.

You don’t have a clear and actionable content marketing plan, so you post sporadically and spend time on tasks that don’t support your business growth.

Your content isn’t resonating with your dream clients, so you’re struggling to fill your client roster and position yourself as an expert.

Testimonial -

“Before doing Create Content with Confidence, I didn’t know the nitty-gritty of marketing surveys and the different types of content I needed to be creating. The course helped me to methodically inspect my business from a personal and strategic level beyond just learning how to create content confidently. It’s made me do the deep-thinking work, which is important for building solid foundations.

The best part of the course was the clear and concise bite-sized videos which meant I was inspired to get straight into the workbooks and apply the learnings.”

—Sue Ko

The Create Content with Confidence lessons will help you…

To understand what misconceptions and bad marketing advice you shouldn’t follow

Get clear on how your content marketing strategy will help you achieve your financial goals
Identify what your communication style is and embrace what feels natural to you
Craft your brand story and inject your personality into your copy
Establish yourself as an expert in your niche and shape how your clients see you
Find out what content your dream clients want and the problems they need solved
Schedule 90-days’ worth of content so you can spend your time building your community and turn followers into paying clients

Testimonial -

“Create Content with Confidence gave me so much clarity around my content. The best thing I learned was how to lay out my content marketing strategy perfectly. The course helped me to figure out what to post, how to sell, and how to strategize content that works for me.

Since doing the course, I have done more Instagram stories, and I can figure out what content is working using Rachel’s engagement percentage calculator.”

—Emma Lunsford

By the end of the program you’ll . . .

Be showing up with confidence and clarity because you know exactly what you stand for and what you have to offer.
Have your dream clients lining up to book your services because you have a clearly defined brand and key messages that resonate.
Be writing your content in batches, scheduling it and then moving on with your week thanks to your 90-day content plan.
Feel positive about the content you’re creating because engagement is growing, and it’s turning followers into clients!

Testimonial -

“Rachel gave me such valuable advice on writing content. Her simple and easy to implement suggestions made a huge difference to my ads and my engagement on Facebook.

She has such an easy manner of communication and makes things I don’t understand well very accessible.”

— Rebecca Duffield

Are you ready to CREATE CONTENT that positions you as an expert, has your dream clients booking your services BUT still feels authentic to you?

FAQs —

How many hours can I expect to work on this each week?

Watching the video lessons and completing the action items will take you 2-3 hours per week.

How long do I have access?

How does lifetime access sound? You will have unlimited access to this course + all updates for as long as you like - across all devices you own.

What if I am unhappy with the course?

We want you to be 100% happy with your purchase so we do provide a 7-day money-back guarantee on all our courses. However, there is an expectation that you will have used your best efforts to actively participate and incorporate any strategies from the course.

So to qualify for a refund, you must send an email to rachel@rachelkurzyp.com.au within 7 days of purchase and provide completed coursework to support that you actively participated in the course as well as any other evidence to support the output of any course work and your active participation.

We will inform you within 14 days of receipt of your request whether a refund is applicable and where we have determined that a refund is due, we will organise prompt payment via our payment provider.

Any other questions? Send me a DM on Instagram @rachel_kurzyp or email me at rachel@rachelkurzyp.com.au

 

 

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