Welcome to The Rachel Kurzyp Show.
Are you multi-passionate or just multi-distracted?
Today I want to chat about focus and how as a multi-passionate business owner you can grow your business and achieve your creative and financial goals when you limit distractions.
Is this you?
You’re a passionate and driven high-achiever who always gives their all in their work.
You struggle to finish the projects you start and often feel unclear about where you should prioritise your time.
If this is resonating with you, know that you’re not alone.
I coach incredibly talented women every day who feel stuck because they have so many passions they want to incorporate and ideas they could explore, that they don’t know what to focus on in their business.
And as a result:
- their income becomes capped because they aren’t implementing strategies to grow their business or they feel like never have enough money because they are investing in ideas, course and programs they never finish
- they have many freebies, products and services that aren’t getting downloads, signups or purchases but are taking a lot of time to maintain, promote and sell
- they are exhausted from undercharging, overdelivering and creating non-stop trying to keep the clients they have happy and gain community interest in what they do
And I know how this feels. A few years ago, I was in the same position. This is why I want to add that self-trust is a huge component of this discussion too. Because having clarity and taking action leads to results. And reaching your business goals gives you confidence which supports self-trust.
So today, I’m going to support you to gain clarity and take action by sharing 5 ways you can embrace being a multi-passionate while still growing your sustainable and profitable business. These actions have helped me grow my thriving business and they are the same actions I teach my coaching clients inside The Creative Freedom Method.
- Introduce creative days
Set aside dedicated and pressure-free time each day, week or month to explore your passions and creativity. Test out ideas, express yourself and try new things. That way when you sit down to do work, you won’t have extra creative energy that you have to channel forcefully onto a task. This leads to resentment and procrastination. Feeling like they can’t be creative, is one of the biggest growth blocks for my clients.
- Frame it the right way
You’re in control of your brand and can choose how you want to position yourself and your multi-passionate lifestyle. The common theme is you, so you don’t need to splinter your personality to fit niches, industry stands and community groups.
Feeling confident to show up as you are, means you can ditch the additional IG accounts and sharing content that doesn’t feel aligned. Both of which are sucking your time and energy. Am I right?
- Choose what to monetise carefully
Not every idea needs to be incorporated into your business. If you’re trying to monetise everything you love doing OR are incorporating everything you can do into one business, this may be why you aren’t seeing the results you’d hoped.
Not everything will fit nicely together and when you force everything into one pot, the end result is often competing flavours and opposing textures. When you have the right business mix, everything will flow and have clarity. So put aside time to create a business model that sets you up for success. When I did this, everything changed for me. Episode 18 will help you create your profitable offer suite.
- Identify your USP
Every business owner needs to know what sets them apart from their competitors but this is especially true for multi-passionates because we often have varied backgrounds, extensive skillsets and lots of experience to draw upon. This makes identifying the one thing people always come to us for hard. But you still need one.
Make a list of why clients say they work with you and the results you get. What answers come up the most? This is most likely your USP. Mine is supporting my clients to blend who they are with what they do so they can create thriving businesses. Go back and listen to episode 22 to help you create a signature service around your strengths.
- Have a game plan for your business
Tapping into your creative energy at the moment is important. I love being lead by what I feel drawn to but I still rely on a strategy for everything. But if you feel overwhelmed but all your ideas and unfinished projects, then you need to get clear on your business goals so you can decide what idea you need to go all-in on.
The secret is to only focus on one thing at a time. If you aren’t sure what idea to focus on first, choose the one that will get you money, that has been asked for by your clients and will lead to other opportunities.
Remember, if you aren’t focused, you’re not multi-passionate. You’re multi-distracted.
You don’t need more time and fewer ideas.
What you need is focus and this is something I can help you get inside my coaching program The Creative Freedom Method.
TCFM is where I teach how to find your niche, package up + launch your signature service, position yourself as an expert and create content that attracts your dream clients with ease.
This much-loved program has helped my clients triple their income, book out their dream clients in advance, reduce their hours, generate more creativity and gain clarity and confidence in their business.
Doors are currently open for a limited time. If you’d like to learn more and enrol in the program, head to rachelkurzyp.com.au/TCFM.
Thanks so much for tuning into today’s episode.
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