Welcome to The Rachel Kurzyp Show

You’re listening to episode 25.

Today on the show I want to chat about signature services – what they are, why you need one, and the 5 signs that it’s time you created yours.

A signature service is when you solve a specific problem for a specific client using your unique process.

It’s the last part in my 4-step niching framework. If you want to learn what that framework is, you can go back and listen to episode 7.

Having a signature service will help you sell more with ease because you will be selling one solution to your dream clients and not having to customize every job.

It will help you increase your income because you will no longer be trading time for money. Instead you will be selling a result and transformation that you know gets results every single time.

You will also be able to automate your systems and process making the service more efficient saving your time and increasing your profit that you can invest back into the growth of your business.

And finally, you will become known for one thing, helping you to establish yourself as the respected leader in your niche. And your clients will be lining up to work with you as a result.

So how do you know it’s time to reduce the amount of services you have and go all in on one thing?

Sign number 1:

You’re customising every single quote and doing all things. For example, you’re a copywriter but you find yourself creating Pinterest graphics and offering VA services alongside your content packages because that’s what your client needed. This was the case for my coaching client Emily. Doing work outside of your expertise can be draining, time consuming, and often it prevents you from taking on more aligned and higher-paid work because you don’t have time to look for other opportunities. Reducing the services Emily offered, allowed her to attract dream clients and launch a passion project that she hopes to monetise soon.

Sign number 2:

Your clients only say yes to pay-by-the-hour work. This was happening to my coaching client Jessie. If your clients only want to pay for a few hours of your time, it’s hard to build sustainable and predictable income in your business. Most clients don’t actually want to pay an hourly rate, they do so because they aren’t given a service that supports their ongoing needs. Jessie created subscription-based services that has allowed her to support her clients on a deeper level and given her the freedom to start working on her first online course.

Sign number 3:

You have too many clients and no time to work on your business. While this is a good problem to have, it’s still a problem. If you don’t have time to reflect and tweak then you run the risk of overdelivering, undercharging, and overcomplicating your service process and delivery. It wasn’t until my coaching client, Kate took a step back that she realised that her business was no longer supporting her multi-passionate lifestyle. Looking at her business model with fresh eyes, helped Kate refine her services allowing her to make the same money in less time.

Sign number 4:

You don’t have a signature process or framework yet. My coaching client Kattie knew she needed to have one when she couldn’t predict how long things would take her, was unsure about how much to charge, and knew she wasn’t using all of her strengths and skill sets. Your signature framework allows you to package up your expertise, experience and knowledge so you can get results for your clients consistently. Once Kattie had mapped out the steps she took to help her clients get from A to B, she was able to start booking her clients months in advance.

Sign number 5:

You’re getting sporadic sales but you are afraid to sell. For example, you’re comfortable sharing posts about your work but you never add a call-to-action at the end so only a handful of clients make the effort to seek out your contact details. This was the case for my coaching client Laurie. There is a huge difference between sharing content and selling. And in most cases, your dream clients won’t feel compelled to act if you don’t explain why they would benefit from doing so. Once Laurie understood her why, values, brand story and key messages, she felt confidence to ask for the sale, allowing her to turn her followers into clients.

If the 5 signs are resonating for you, I’d love to support you to create, build and launch your signature service inside my 12-week coaching program The Creative Freedom Method. TCFM is where I teach how to find your niche, define your signature method, and create content that attracts your dream clients with ease.

This much-loved program has helped my clients triple their income, book out their dream clients in advance, reduce their hours and find more clarity and confidence in their business. If you’ve love to be the first to know when doors open in April and receive $500 off the program price, please sign up to the waitlist today.

Head to rachelkurzyp.com.au/TCFM to learn more. And I’ll leave a link in the show notes.

Thanks so much for tuning into today’s episode.

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