Free tools to make you look fabulous on the internet
Free tools to make you look fabulous on the internet_computer_laptop_and_coffee

Do you wish you had tools to help make you look fabulous on the internet? But don’t want to spend half your monthly pay check on them?

Last Friday I spoke at the Connecting Up conference about ‘How to Write Copy People Actually Read.’ And I realised there are many great tools and resources out there but most of us still don’t know about them.

So today I’m sharing eight free tools I have used to write better copy, find amazing photos and content marketing ideas, create beautiful documents, and diagnose websites.

There are many more tools out there so include the ones you use below.

High-quality stock images

It’s hard to find free photos that are actually worth using. Thankfully, there are more and more sites that are curating images you can use for free.

Thomas Oppong has done all the hard work for us and has pulled together 39 sites where you can download free, high quality, high-res images for personal or business use.

Just remember some photos may require attribution, and even if they don’t it’s always nice to give a shout out to the generous photographers.

Find photos.

Hemingway App

Are you a jargon junkie or long sentence lover? Hemingway App’s got your back.

Copy and paste your content in the app to catch wordy sentences, adverbs, passive voice, and dull, complicated words – all highlighted in pretty colours.

There’s also a readability grade to make sure your content is bold, clear and can be read by a grade 7 reader. Pretty cool huh?

Start editing.


Every writer has their quirks, and Grammarly makes it easy to spot them and correct them.

Grammarly makes you a better writer by finding and correcting up to 10 times more mistakes than your word processor.

No one writes a perfect piece first go, but Grammarly makes it look like you have a team of editors on your side.

Start editing.

Website Grader

Not sure how well your website holds up? Or what areas you need to work on?

Website Grader quickly reviews your website and gives you a free, basic diagnostic in minutes.

While it’s not comprehensive, the review does let you know if your website is running slow because of large images, and if your site doesn’t look good on mobile devices.

It helps those of you who aren’t website experts to know what aspects of your site to tackle first.

Diagnose now.

Character Count Online

Don’t you hate it when you have a tight character limit, say if you’re writing Facebook ads, and you keep having to stop and count the characters?

This app will help.

It works on any device and automatically displays the number of characters, words, sentences, paragraphs and white space in your text as you write.

It’s perfect for those annoying word limits.

Begin counting.


Canva makes design simple for everyone, even those of us who wrongly believe we’re creatively challenged.

The drag-and-drop feature and professional templates make it easy to create shareable images for your blog, design e-book covers, build downloadable PDFs and lots more.

Say goodbye to expensive design packages like Photoshop. And start creating business templates that make people sit up and take notice.

Create today.


Not sure what content is popular? Or what type of content motivates audiences into action?

Buzzsumo analyses what content performs best for any topic or competitor.

There’s a never-ending supply of ideas out there but sometimes it’s hard to come up with something on the day and to know what will work for your audience.

Buzzsumo solves these problems.

Now, there’s no reason why you can’t come up with great content marketing ideas.

Analyze now.


Not sure if your copy is telling the right story? Or if you’re using your keywords?

Wordle will make assessing the quality of your content easier.

All you have to do is copy and paste your copy in and wait as a word cloud is created. The bigger the word the more it is has been used.

You can even print off your word clouds and use them as pictures.

You never have to wonder if you’re using your all-important keywords again.

Build now.


What free tools do you use? Share them in the comments.

P.S. if you want more handy tips and tricks for looking fabulous online check out my Unique Advantage package.

Featured image by Unsplash.

Hi, I’m Rachel

I support multi-talented business owners to get clear on what makes them tick and desperately needed in their industry so they can make more money.

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