Episode 23: Sales page CPR
Today on the show, I’m sharing 5 elements that every sales page needs so that you can review your sales page and make any tweaks and adjustments.
Episode 13: My 7-step content creation process
Today I’m sharing my 7-step content creation process. I often get asked about how I come up with content ideas, do I write headlines first, how many rounds of edits I do, why do I use subheadings like I do, and every question in between.
Episode 5: How to repurpose + reuse your content
I want to address a content marketing myth that is still doing the rounds. The myth that you can’t reuse and repurpose your content.
How I use YA fiction techniques to get in the head of my dream client
Want to get inside the head of your dream client? Ditch the client persona and use YA fiction and universal storytelling techniques instead.
Summer round-up: what I’ve been writing, doing and sharing
Get your hands on all my best writing tips, business advice and marketing strategies in one easy place.
