Episode 21: How to outsource and hire help
Everyone is always talking about the value of outsourcing and hiring help. But how do you know what tasks to outsource, who you should hire and what you need to do first?
Episode 19: Bro-marketing explained
Due to popular demand, Today I’m going to chat all things bro-marketing – specifically what it is, how to spot it in the online space and how you can assess your own business to ensure you’re not unknowingly using any bro marketing tactics.
Episode 18: How to create a profitable offer suite
When I talk about a profitable offer suite – I don’t just mean making an income. It’s just as important that your offers serve your business and allow you to meet your goals.
Episode 17: My 2020 year in review: what worked well and what didn’t
Everything we see – the emails, IG stories, workshops – are the tip of the iceberg. They’re the end product. And often we don’t hear the strategy or decisions that were made months and even years before.
Episode 16: How to use marketing tactics for good not evil
Today I want to chat more about ethical marketing – specifically 4 tactics that have been criticized this year: charm pricing, countdown timers, bonuses and post-it note walls.
