Welcome to The Rachel Kurzyp Show

You’re listening to episode 21.

Everyone is always talking about the value of outsourcing and hiring help. But how do you know what tasks to outsource, who you should hire and what you need to do first?

I’ve got you covered in today’s episode.

First up here are three questions you can ask yourself to determine if you should outsource the task

• Is it in your zone of genius? Do you live and breathe this task? Does it light you up? Can you do it with minimal effort?
• Can you turn it into a process? Can you break the task down into actionable chunks? Is something you need to do on the regular?
• Can you automate it? Can an app do the task for you at no cost or minimal cost?

If you answer no to all three questions, then you need to outsource the task because the time, energy, creativity and money you’re going to use to complete the task yourself will end up costing your business more.

A perfect example of this is editing podcast episodes and creating all the assets. The time it would take me to do this even if I batch the tasks would be around 1-2 business days a month. And in that time I could write a months worth of content, create and film a workshop, do a course, have 1:1 coaching sessions, the list goes on. Spending hours learning Audacity and editing captions in Wavve is not a smart use of my time.

As you begin to scale your business you may even start to outsource tasks that are in your zone of genius because they are a low priority like replying to DMs on Instagram or because you no longer enjoy doing them like creating Canva templates for your online shop.

Hiring the right people whether it’s on a project basis or full time in your business can be stressful if you’ve never done it before. I always recommend getting a referral from past clients, peers or mentors that you trust. Not only does this reduce the amount of time you need to spend looking for someone it will also you find someone that has similar values, interests and goals as you.

The three questions I recommend asking a contractor or potential hire are.

• What are your core values and business ethics? It’s important we do our due diligence and support businesses that are ethical, inclusive and sustainable. Don’t be afraid to ask their opinion on certain situations that may come up in your business, for example, I require all my videos to be captioned. Are you willing to review the auto-captions to ensure they are correct before posting the video?
• What do you see as my role or responsibility? And what will you be in charge of? This will help you to better understand how you will be working together and clarify expectations.
• Have you done this type of work before or worked with another business owner like me? What worked well and what didn’t. I love asking this question because you can gauge their level of expertise and confidence and address any potential issues before you begin working together.

I’ve found that projects run smoothly when I have a clear idea of what I need, how I work, and the outcomes before I contact a service provider or hire a contractor.

Here are three things I suggest you have in place first:

• Your value, ethicals and mission statement and business strategy so you can explain who you are, what you’re all about and your short and long term goals.
• Your systems and processes set up to the best of your ability so you can explain how you work – the order in which things must be done, who does what each day and so on.
• The project or task requirements, your desire outcome or result, budget, timelines and assets. Having these documents will allow you to come to conversations prepared.

It’s your job to lead these conversations as the CEO in your business. Yes, you can ask the service provider provide solutions if that’s their role but they can only go off what information you provide.

There you have it, my tips for how to outsource and hire help. I hope these tips will reduce the stress and overwhelm so you can start getting the support you need in your business.

If you know you want to grow your team and need support to make it happen, let’s chat because my 6-month mastermind Freedom to Scale may be for you. I have created a whole module on this exact topic because I know how important having support in your business is if you want to scale your done-for-you signature services and launch buy-me-now courses and digital products so you can make bank, hire help and get visible.

This mastermind is where female leaders scale their profitable and sustainable business their way on their terms. And I can’t wait to kick off in March.

Head to rachelkurzyp.com.au/FTS to learn more.

Thanks so much for tuning into today’s episode.

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