Today I want to chat about soul searching and some exciting changes I’ve made to my business. I know that I’m not the only one who has taken a step back in their business and has found themselves wanting to make changes.
Whether your biggest struggle right now is showing up, knowing what content your clients are craving, finding time to create content, or not feeling comfortable to invite clients to work with you, you need a content plan.
Put simply, content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals.
Today I want to give you a tour of my 6-week program Create Content with Confidence. Specifically, what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.
I gained more followers, people subscribed to my email and dream clients bought my product The Copy Advantage because they saw me as an expert in this space. I was also able to engage with my community and continue to build 1:1 relationships and because of this I now have feedback and testimonials that I can use in my sales copy.
