Today on the show, I want to talk about fake PR and if you should pay for exposure. I’ve been asked a lot lately about PR thanks to the rise of the Yahoo Finance round-up articles that you may have seen people commenting on OR being a part of over the last few months.
If you’ve found yourself offering a service that leaves you feeling exhausted and out of alignment, you’re not alone. Many of my dream clients come to me for this reason. Which is why I’m excited to share some of the questions and exercises I take my clients through inside my programs.
Everything we see – the emails, IG stories, workshops – are the tip of the iceberg. They’re the end product. And often we don’t hear the strategy or decisions that were made months and even years before.
Today I want to chat more about ethical marketing – specifically 4 tactics that have been criticized this year: charm pricing, countdown timers, bonuses and post-it note walls.