Why determining your dream client is so important, how statistics and data can support you to make better business decisions, and how content can build deep relationships quickly
Put simply, content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals.
We spoke about why determining your area of expertise so important, how having a strategy can help the creative process flow and how repurposing content can save you so much time.
Today I want to give you a tour of my 6-week program Create Content with Confidence. Specifically, what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.
I gained more followers, people subscribed to my email and dream clients bought my product The Copy Advantage because they saw me as an expert in this space. I was also able to engage with my community and continue to build 1:1 relationships and because of this I now have feedback and testimonials that I can use in my sales copy.
