From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
Organic word of mouth has long been a great way for businesses to on-board new customers, but how can marketers strategise to maximise its effect? Rachel Kurzyp discusses word of mouth marketing.
