From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
Your website is one of your most valuable assets. Its purpose is to represent you and your business when you can’t speak with your customer face-to-face.
Organic word of mouth has long been a great way for businesses to on-board new customers, but how can marketers strategise to maximise its effect? Rachel Kurzyp discusses word of mouth marketing.