What the “digital-first model” means for quality content
While Fairfax is confident in their “digital-first model” we are yet to see what this means for quality, investigative journalism, writes Rachel Kurzyp.
3 Content marketing lessons from Netflix
Netflix is finding its way into millions of homes and onto screens globally. First believed to be just another library with a good interface, Netflix has proven itself worthy of our attention, writes Rachel Kurzyp.
YouTube Red wants you to have your cake and eat it too
YouTube has just launched its premium YouTube Red subscription service in Australia and is expected to shake up the video-on-demand (VoD) market.
How to spend your remaining budget before the EOFY
When you’re busy trying to sign off projects and plan next year’s content marketing strategy it can be easy to spend your remaining budget on quick wins like Facebook ads, writes Rachel Kurzyp.
5 brands killing it with content marketing
Why is it that some brands are able to use content marketing to build a community, stay relevant, increase profits and tell good stories while others get lost in the sea of sameness, writes Rachel Kurzyp.
