Why data is your secret weapon in content marketing. Marketing coach Rachel Kurzyp explains how to use it.
Do you have a love-hate relationship with words? (Puts own hand up). Most people do, even professional writers.
But here’s a little secret that they don’t teach you in business school, great writing can be taught, and you don’t have to be a trained copywriter to write searchable, bold and hardworking content that makes your audience stop and take notice.
If you’re a newbie freelance writer, business owner or just want more people to open your work emails, this is the post for you!
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
Contrary to what you may have heard, email marketing remains a highly effective strategy and a core component of content marketing, writes Rachel Kurzyp.
Need inspiration? Don’t know what content marketing trends to follow? Want to know how the top brands are using social media? Rachel Kurzyp has the answers.