Small Business
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Episode 21: How to outsource and hire help
Everyone is always talking about the value of outsourcing and hiring help. But how do you know what tasks to outsource, who you should hire and what you need to do first?
Episode 20: How to overcome your limiting money mindsets
Are income-focused conversations on IG affecting our money mindset? I think it’s great that womxn are starting to have conversations about personal wealth and their finances. But I do think the constant talk of income without context is having an affect on our mindset whether we want to admit it or not.
Episode 19: Bro-marketing explained
Due to popular demand, Today I’m going to chat all things bro-marketing – specifically what it is, how to spot it in the online space and how you can assess your own business to ensure you’re not unknowingly using any bro marketing tactics.
Episode 18: How to create a profitable offer suite
When I talk about a profitable offer suite – I don’t just mean making an income. It’s just as important that your offers serve your business and allow you to meet your goals.
Episode 17: My 2020 year in review: what worked well and what didn’t
Everything we see – the emails, IG stories, workshops – are the tip of the iceberg. They’re the end product. And often we don’t hear the strategy or decisions that were made months and even years before.
Episode 16: How to use marketing tactics for good not evil
Today I want to chat more about ethical marketing – specifically 4 tactics that have been criticized this year: charm pricing, countdown timers, bonuses and post-it note walls.
Episode 15: How to make your 2021 strategic plan in 5 easy steps
I always get asked how I get so much done in my business each day, month, and year.
So today, I wanted to walk you through the 5 simple steps I go through to create my strategic plan for the year. The plan lays out everything I want to achieve and how I plan on making it happen.
Episode 14: How to systemise your business like a boss
About 60% of the small business owners I have engaged with to help me with various things in my business from legal to design to admin over the last eight years didn’t have a system or process.
Episode 13: My 7-step content creation process
Today I’m sharing my 7-step content creation process. I often get asked about how I come up with content ideas, do I write headlines first, how many rounds of edits I do, why do I use subheadings like I do, and every question in between.
Episode 12: How to sell in the DMs without sounding salesy
Today I want to talk about how to sell in the DMs because it’s clear this is where most of the action is happening on Instagram right now.
Episode 11: Why you need to stop sharing how-to content for free
If you want more paying clients, stop sharing ‘how-to’ content for free. Today I want to dive deep into the types of content you should be creating for your clients and the content strategies you need to have supporting your content creation.
Episode 10: How to get inside the head of your dream client
Let’s chat about how to get inside the head of your dream client and write copy that makes the reader go “wow, she’s reading my mind”. I know you’ve been hanging out for this episode so I’m so super excited to share my practical tips with you.
