Small Business
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Episode 25: Signs it’s time to create a signature service
A signature service is when you solve a specific problem for a specific client using your unique process. It’s the last part in my 4-step niching framework.
Episode 24: Fake PR (everything you need to know)
Today on the show, I want to talk about fake PR and if you should pay for exposure. I’ve been asked a lot lately about PR thanks to the rise of the Yahoo Finance round-up articles that you may have seen people commenting on OR being a part of over the last few months.
Episode 23: Sales page CPR
Today on the show, I’m sharing 5 elements that every sales page needs so that you can review your sales page and make any tweaks and adjustments.
Episode 22: How to create a signature service around your strengths
If you’ve found yourself offering a service that leaves you feeling exhausted and out of alignment, you’re not alone. Many of my dream clients come to me for this reason. Which is why I’m excited to share some of the questions and exercises I take my clients through inside my programs.
Episode 21: How to outsource and hire help
Everyone is always talking about the value of outsourcing and hiring help. But how do you know what tasks to outsource, who you should hire and what you need to do first?
Episode 20: How to overcome your limiting money mindsets
Are income-focused conversations on IG affecting our money mindset? I think it’s great that womxn are starting to have conversations about personal wealth and their finances. But I do think the constant talk of income without context is having an affect on our mindset whether we want to admit it or not.
Episode 19: Bro-marketing explained
Due to popular demand, Today I’m going to chat all things bro-marketing – specifically what it is, how to spot it in the online space and how you can assess your own business to ensure you’re not unknowingly using any bro marketing tactics.
Episode 18: How to create a profitable offer suite
When I talk about a profitable offer suite – I don’t just mean making an income. It’s just as important that your offers serve your business and allow you to meet your goals.
Episode 17: My 2020 year in review: what worked well and what didn’t
Everything we see – the emails, IG stories, workshops – are the tip of the iceberg. They’re the end product. And often we don’t hear the strategy or decisions that were made months and even years before.
Episode 16: How to use marketing tactics for good not evil
Today I want to chat more about ethical marketing – specifically 4 tactics that have been criticized this year: charm pricing, countdown timers, bonuses and post-it note walls.
Episode 15: How to make your 2021 strategic plan in 5 easy steps
I always get asked how I get so much done in my business each day, month, and year.
So today, I wanted to walk you through the 5 simple steps I go through to create my strategic plan for the year. The plan lays out everything I want to achieve and how I plan on making it happen.
Episode 14: How to systemise your business like a boss
About 60% of the small business owners I have engaged with to help me with various things in my business from legal to design to admin over the last eight years didn’t have a system or process.
