I thought it would be fun or should I say useful for me to share how I prioritise my to-do list every day but especially on days like today when starting something feels hard and it’s easy to tell myself that I can do it later because my computer is always within arms reach.
This is going to be part 1 of a 2 or 3 part series where I share words or phrases that I see every day in the online business space that are unethical, culturally inappropriate, or problematic in some way.
Whether your biggest struggle right now is showing up, knowing what content your clients are craving, finding time to create content, or not feeling comfortable to invite clients to work with you, you need a content plan.
Episode 41: Using content to build deep relationships with your dream clients quickly with Hannah Michelotti
Why determining your dream client is so important, how statistics and data can support you to make better business decisions, and how content can build deep relationships quickly
Put simply, content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals.
We spoke about why determining your area of expertise so important, how having a strategy can help the creative process flow and how repurposing content can save you so much time.
Today I want to give you a tour of my 6-week program Create Content with Confidence. Specifically, what it’s about, why I created it, what makes it different, who it’s for and not for, what’s covered over the 6 weeks, and how you can enrol.
I gained more followers, people subscribed to my email and dream clients bought my product The Copy Advantage because they saw me as an expert in this space. I was also able to engage with my community and continue to build 1:1 relationships and because of this I now have feedback and testimonials that I can use in my sales copy.
Content not converting?
No? You’re not alone.
Today on the show, I’m breaking down the 5 components of stand-out content.
Understanding how a strong brand personality is created will help you attract your dream clients, increase your visibility, position yourself as an expert, and support you to invite people to work with you.
That’s why today on the show, I want to share the 4 components that make up your brand personality.
I want to help you overcome these common problems by sharing the five stages of writing. Yep, writing is a process and if you skip a step, you may not get the desired result.
We make content creation and content marketing way too complicated. While it is a creative process, it’s more formulaic than anything.