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how to know if your offer will sell

by Rachel Kurzyp | 5 Jul 2022 | 0 comments

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Hi, I'm RACHEL

I support multi-passionate business owners to create aligned, ethical and profitable online businesses.

Recent Posts

Episode 90: Sell out your offers with non-salesy emails with Brenna McGowan
Episode 89: The power of sustainable PR with Anna Scott
Episode 88: Creating a promotional calendar that honours my humanity
Episode 87: Use SEO to get visible with Rachel Clarke
Episode 86 – How to know your offer will sell

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Archives

INSTAGRAM —

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Aug 11

I'm taking my first work-free holiday in 5 years.

And when I say work-free, I mean no:

❌ social media
❌ emails
❌ podcast interviews
❌ client work
❌ and hopefully, no thinking about work

I believe in creating a business you don't need time away from.

But the past few years have been particularly hard, and I'm emotionally, mentally and physically exhausted.

Even though I've made some radical changes to my business (more on that later), I can see that what I need most is to replenish my creative well, free from work responsibilities.

It's a privilege to be able to go on leave, and as someone who has had to work to survive for much of their life, it's a huge decision.

Knowing what I've built won't crumble if I take time off. And trusting that slowing down is what I need to achieve my mission has allowed me to silence the voices that say this is a bad idea.

I'm winding down now so that during September, I can sleep, cook, exercise in nature, read, hug Pacey and do whatever I feel like doing each day.

I plan to be back in October, but I'll extend my holiday if I need longer.

What this means for you:

🍹 If you're a solopreneur, the best way to work with me is inside my 1:1 coaching program. I still have coaching spots available. DM me if one of the final spots is yours.

🍹 If you're a small business, I offer customised project-based packages. If you want my support to create and implement your content marketing strategy, DM me. I have 1 spot left for 2022.

🍹 The next episode of The Rachel Kurzyp Show will air in October. If you need practical business advice, strategies and tools, listen to the past 90 episodes.

🍹 If you'd like me to speak in your mastermind, at your event or on your podcast this year, DM me, and we can book it now.

I'll be back with new content across all my channels and sharing the changes I've made in the business that's allowed me to take time off.

If you'd like to keep in touch during this time, DM me your number, and we can text each other like it's 2007 again.

View

Aug 11

Email is finally 'cool' again.⁠
⁠
As we see more and more business owners add email marketing to their sales strategy, it's important to note that email never really went out of fashion.⁠
⁠
It's always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.⁠
⁠
And now, with reach and conversion rates declining on the gram, there's never been a better time to create an email strategy for your next launch.⁠
⁠
Want to enjoy the benefits of email marketing? Listen to my conversation with Strategic Copywriter @brennamcgowanco⁠
⁠
In this episode of The Rachel Kurzyp Show, we chat about:⁠
⁠
✨ Email marketing defined in simple terms⁠
✨ Why email is such a powerful sales and marketing channel⁠
✨ How to nurture your audience with regular emails⁠
✨ What to include in your launch emails to build the know, like and trust factor⁠
✨ Different ways you can use email if you're not a word person⁠
⁠
Are you starting a newsletter or creating an email freebie this year?⁠
⁠
Let us know in the comments below 👇🏼⁠
⁠
⁠
⁠
⁠
⁠
#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #ContentCreation #ContentMarketing #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #womeninmarketing #onlinemakertingstrategist #prelaunchexpert #copywritingpro #launchstrategist #creativecopywriter #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ #SalesCoach #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling⁠

View

Aug 4

Going viral shouldn't be your goal.⁠
⁠
Why?⁠
⁠
The goal of PR isn't to be a one-hit-wonder.⁠
⁠
It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.⁠
⁠
If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach @annascott.pr⁠
⁠
In this episode, we chat about:⁠
⁠
✨ What sustainable PR is⁠
✨ Why going viral isn't always a good thing⁠
✨ How PR can get small business owners more clients and sales⁠
✨ Common mistakes when doing PR⁠
✨ Three simple things you can do to increase your visibility today ⁠
⁠
Is improving your visibility on your to-do list for 2022?⁠
⁠
Let us know in the comments below 👇🏼⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#visibilitycoach #prcoach #brandcredibility #brandlove #customercentric #womeninbiz #smallbiztips #pr101 #diypr #mumswithhustle #womeninbizau #smallbizau #businesstips #notoviral #powerupyourownpr #prforsmallbusiness #reputationbuilding #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ #SalesCoach #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling

View

Jul 26

There isn't a new episode on The Rachel Kurzyp Show this week, BUT.. ⁠
⁠
That doesn't mean I haven't been busy sharing my best strategies, tactics and advice.⁠
⁠
I've been a guest on some of the industry's top business podcasts (in my humble opinion) over the past few weeks.⁠
⁠
So here's a round-up of all the episodes that have aired.⁠
⁠
I'm sharing content you've never heard before so make sure you tune in.⁠
⁠
🎙️ Rise and Shine Podcast, where I chat with @shinecopy about Ethical Marketing and owning your expertise ⁠
⁠
🎙️ The Content Queen Podcast, where I'm speaking with @contentqueenmariah about Bro Marketing tactics and why they are harmful to your business⁠
⁠
🎙️ To Legitimate to Quit Podcast, where @anniepreneur and I chat expertise, unlearning and The OC⁠
⁠
🎙️ Permission To Podcast, where I'm speaking with @samanthadhu about leading with your own expertise and voice⁠
⁠
You can listen to all these fabulous podcasts on your favourite apps, including Spotify and Apple Podcasts.⁠
⁠
Enjoy⁠
⁠
x⁠

#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #InclusiveBusiness #AccessAndEquity #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #GrowYourBusinessOnline

View

Jul 22

Celebrating my 11-year anniversary today ❤️

Grateful for the life and little family we’ve created together.

Love you Sebby
X

View

Jul 21

Over the last 12 months, I've found myself resisting the always-promoting-an-offer energy that is encouraged in the online space.

And as a result, I've been making some changes.

I've retired my entire offer suite so I can serve my clients with one signature offer.

I've created my own 6 weeks on, and 6 weeks off promotional calendar, so I show up and sell in a way that honours my energy and ways of being.

And I've reassessed how I create deadlines and define goals in my business with my nervous system in mind.

The result?

I've never felt more aligned with my mission or at ease in my business on the daily.

If you want to redefine how you show up, serve and sell in your business, this week's episode of The Rachel Kurzyp Show is for you.

I'm walking you through why I made changes, how I did it and how I felt along the way.

Listen to episode 88 Creating a Promotional Calendar that Honours My Humanity on your favourite podcast app.

#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #InclusiveBusiness #AccessAndEquity #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #GrowYourBusinessOnline

View

Aug 11

I'm taking my first work-free holiday in 5 years.

And when I say work-free, I mean no:

❌ social media
❌ emails
❌ podcast interviews
❌ client work
❌ and hopefully, no thinking about work

I believe in creating a business you don't need time away from.

But the past few years have been particularly hard, and I'm emotionally, mentally and physically exhausted.

Even though I've made some radical changes to my business (more on that later), I can see that what I need most is to replenish my creative well, free from work responsibilities.

It's a privilege to be able to go on leave, and as someone who has had to work to survive for much of their life, it's a huge decision.

Knowing what I've built won't crumble if I take time off. And trusting that slowing down is what I need to achieve my mission has allowed me to silence the voices that say this is a bad idea.

I'm winding down now so that during September, I can sleep, cook, exercise in nature, read, hug Pacey and do whatever I feel like doing each day.

I plan to be back in October, but I'll extend my holiday if I need longer.

What this means for you:

🍹 If you're a solopreneur, the best way to work with me is inside my 1:1 coaching program. I still have coaching spots available. DM me if one of the final spots is yours.

🍹 If you're a small business, I offer customised project-based packages. If you want my support to create and implement your content marketing strategy, DM me. I have 1 spot left for 2022.

🍹 The next episode of The Rachel Kurzyp Show will air in October. If you need practical business advice, strategies and tools, listen to the past 90 episodes.

🍹 If you'd like me to speak in your mastermind, at your event or on your podcast this year, DM me, and we can book it now.

I'll be back with new content across all my channels and sharing the changes I've made in the business that's allowed me to take time off.

If you'd like to keep in touch during this time, DM me your number, and we can text each other like it's 2007 again.

View

Aug 11

Email is finally 'cool' again.⁠
⁠
As we see more and more business owners add email marketing to their sales strategy, it's important to note that email never really went out of fashion.⁠
⁠
It's always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.⁠
⁠
And now, with reach and conversion rates declining on the gram, there's never been a better time to create an email strategy for your next launch.⁠
⁠
Want to enjoy the benefits of email marketing? Listen to my conversation with Strategic Copywriter @brennamcgowanco⁠
⁠
In this episode of The Rachel Kurzyp Show, we chat about:⁠
⁠
✨ Email marketing defined in simple terms⁠
✨ Why email is such a powerful sales and marketing channel⁠
✨ How to nurture your audience with regular emails⁠
✨ What to include in your launch emails to build the know, like and trust factor⁠
✨ Different ways you can use email if you're not a word person⁠
⁠
Are you starting a newsletter or creating an email freebie this year?⁠
⁠
Let us know in the comments below 👇🏼⁠
⁠
⁠
⁠
⁠
⁠
#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #ContentCreation #ContentMarketing #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #womeninmarketing #onlinemakertingstrategist #prelaunchexpert #copywritingpro #launchstrategist #creativecopywriter #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ #SalesCoach #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling⁠

View

Aug 4

Going viral shouldn't be your goal.⁠
⁠
Why?⁠
⁠
The goal of PR isn't to be a one-hit-wonder.⁠
⁠
It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.⁠
⁠
If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach @annascott.pr⁠
⁠
In this episode, we chat about:⁠
⁠
✨ What sustainable PR is⁠
✨ Why going viral isn't always a good thing⁠
✨ How PR can get small business owners more clients and sales⁠
✨ Common mistakes when doing PR⁠
✨ Three simple things you can do to increase your visibility today ⁠
⁠
Is improving your visibility on your to-do list for 2022?⁠
⁠
Let us know in the comments below 👇🏼⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#visibilitycoach #prcoach #brandcredibility #brandlove #customercentric #womeninbiz #smallbiztips #pr101 #diypr #mumswithhustle #womeninbizau #smallbizau #businesstips #notoviral #powerupyourownpr #prforsmallbusiness #reputationbuilding #PodcastingLife #PodcastHost #GrowYourBusinessOnline⁠ #SalesCoach #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling

View

Jul 26

There isn't a new episode on The Rachel Kurzyp Show this week, BUT.. ⁠
⁠
That doesn't mean I haven't been busy sharing my best strategies, tactics and advice.⁠
⁠
I've been a guest on some of the industry's top business podcasts (in my humble opinion) over the past few weeks.⁠
⁠
So here's a round-up of all the episodes that have aired.⁠
⁠
I'm sharing content you've never heard before so make sure you tune in.⁠
⁠
🎙️ Rise and Shine Podcast, where I chat with @shinecopy about Ethical Marketing and owning your expertise ⁠
⁠
🎙️ The Content Queen Podcast, where I'm speaking with @contentqueenmariah about Bro Marketing tactics and why they are harmful to your business⁠
⁠
🎙️ To Legitimate to Quit Podcast, where @anniepreneur and I chat expertise, unlearning and The OC⁠
⁠
🎙️ Permission To Podcast, where I'm speaking with @samanthadhu about leading with your own expertise and voice⁠
⁠
You can listen to all these fabulous podcasts on your favourite apps, including Spotify and Apple Podcasts.⁠
⁠
Enjoy⁠
⁠
x⁠

#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #InclusiveBusiness #AccessAndEquity #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #GrowYourBusinessOnline

View

Jul 22

Celebrating my 11-year anniversary today ❤️

Grateful for the life and little family we’ve created together.

Love you Sebby
X

View

Jul 21

Over the last 12 months, I've found myself resisting the always-promoting-an-offer energy that is encouraged in the online space.

And as a result, I've been making some changes.

I've retired my entire offer suite so I can serve my clients with one signature offer.

I've created my own 6 weeks on, and 6 weeks off promotional calendar, so I show up and sell in a way that honours my energy and ways of being.

And I've reassessed how I create deadlines and define goals in my business with my nervous system in mind.

The result?

I've never felt more aligned with my mission or at ease in my business on the daily.

If you want to redefine how you show up, serve and sell in your business, this week's episode of The Rachel Kurzyp Show is for you.

I'm walking you through why I made changes, how I did it and how I felt along the way.

Listen to episode 88 Creating a Promotional Calendar that Honours My Humanity on your favourite podcast app.

#EthicalMarketing #EthicalBusiness #BroMarketing #AlignedBusiness #InclusiveBusiness #AccessAndEquity #InstagramForBusiness #ContentCreation #ContentMarketing #MelbourneBusiness #InstagramCoaching #HerBusiness #SayYesToSuccess #BusinessChicks #SmallBizLife #SmallBizSquad #SavvyBusinessOwner #BusinessCoachForWomen #TheImperfectBoss #9ToThrive #DreamersAndDoers #WomenInBiz #ScaleYourBusiness #MarketingExpert #BrandStorytelling #LessWorkMoreLife #JustBoss #CopywritingTip #CopyTips #GrowYourBusinessOnline

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