Welcome to The Rachel Kurzyp Show.
Today I want to share 5 ways to make creating content fun because the biggest challenge for my clients last year was creating content.
They felt misaligned, called out, pressured and overwhelmed. And creating content for your business from this place feels hard because it is hard.
And I’m going to be honest with you, creating content in 2021 was not fun for me either. I felt the exact same way as my clients.
So I worked really hard to change this. I normally love creating content from Instagram posts to podcast episodes to sales pages and it’s one of the ways I feel most connected to my business.
I didn’t do anything profound, I simply followed my own freaking advice and what I know to be true instead of looking for a quick fix or new shiny thing.
When I shared how I fell in love with creating content again with my clients they started enjoying the content creation process again too, and began to see results.
Like being able to spend time on their business not in it because they have cut the hours they devote to content in half.
Feeling confident to have sales conversations in the DMS because their content has built a relationship with their dream client.
Getting invited to speak on podcasts, at events and in masterminds because others saw them as an expert in their niche.
And many more tangible and intangible results. I know you want your content to work hard for you too.
Here are 5 ways to make the content creation process fun so you can show up, serve and sell to your community in a way that feels good to you.
Give yourself plenty of time to go through the 5 stages of the content creation process – Idea Generation, Research, First Draft, Editing and Marketing.
If you’d like to understand the process more, go back and listen to episode 31.
Pressure kills creativity. And skipping steps creates disconnection. When you give yourself space and time to create, you’ll be able to get into flow and this is the state you need to produce content.
Have a content marketing plan. When you sit down and don’t know what to create, you’ll feel overwhelmed and this will lead to you staring at a blank page because you have too many ideas and aren’t sure which one to use. Or having nothing to say and feeling like you’re doing everything wrong.
I didn’t stick to my content plan last year for numerous reasons, one being I was unwell for most of the year so I did things at the last minute and I know this contributed to me feeling overwhelmed. Do not recommend this.
If you’re feeling resistant to creating and sticking to a content plan, listen to episode 42 where I talk more about why this is a game-changer.
Follow a formula. Most of the time, coming up with ideas is easy. It’s how to write them that makes us avoid creating content.
That’s why I always follow a formula – the headline, the setup, the aha moment or turning point, the invitation and the call to action. Go back and listen to episode 36 where I go through these sections in detail and provide examples.
When I’m tired or distracted, I always go back to this formula. It takes the guesswork out of structuring a piece of content that you know is going to get likes, shares and DMs.
It also makes it really easy to repurpose content and key messages because you can copy and paste sections together to create something new.
Focus on what your clients need to hear from you, not what your competitors are doing.
Comparisonitis prevents connection. Stand out content is vulnerable and requires a level of self trust. When you’re constantly second guessing yourself and diluting your message in an attempt to fit in or not offend anyone, you run the risk of alienating yourself from your dream clients.
You should be focused on calling others in; not being called out yourself. I too have struggled with this over the past year as my community has grown and I’ve been asked to share my opinion on various hot topics.
I always come back to the question of “how can I serve my clients to the best of my ability with all the knowledge and resources I currently have available to me.” You can only speak through your own lens, this view may differ from others and that’s OK. Episode 35 will be useful if you’re wanting to understand your leadership style.
Strategy and creativity aren’t mutually exclusive. Although sometimes they might feel like they are. Many of my clients make a distinction between sales-focused content and sharing content they feel drawn to create, for example sharing a recent family holiday.
When we do this we’re telling ourselves that sales content is boring and bad and has to be separate from us as individuals. Successful businesses need a strategy and have to sell. But that doesn’t mean you need to do it in a gross and inauthentic way.
I’ve been guilty of this too which is why I’ve been challenging myself to remove the divide and make implementing my strategy joyful, easy and focused on connection. This is how I show up and have fun in my business.
Go and listen to episode 33 where I share 5 ways you can combine strategy and creativity together to create some of your best income-generating content yet.
So there you have it, 5 ways to make content creation fun in 2022. Use these tips to help you write your Instagram posts, emails, podcast episodes, sales copy and everything in between.
And if you want support to make the process of writing your sales page copy fun, I’d love to invite you to join me for my live workshop How to craft a high converting and profitable sales page at 10am on the 19th of January.
Over 90-minutes, I’ll share with you the 6 components you need on your high-converting sales page that most pages are missing.
You’ll leave with a greater understanding of:
- How to make your intangible results tangible so your clients know the true transformation of your services
- Ethical ways you can show you understand your client’s pain points without causing shame and additional trauma
- How to explain your signature framework so your client sees value in every step, inclusion and bonus you offer
- Ways to establish trust and credibility by providing everything your clients need to make an informed decision
Thanks so much for tuning into today’s episode.
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