Episode 18: How to create a profitable offer suite
When I talk about a profitable offer suite – I don’t just mean making an income. It’s just as important that your offers serve your business and allow you to meet your goals.
Episode 17: My 2020 year in review: what worked well and what didn’t
Everything we see – the emails, IG stories, workshops – are the tip of the iceberg. They’re the end product. And often we don’t hear the strategy or decisions that were made months and even years before.
Episode 16: How to use marketing tactics for good not evil
Today I want to chat more about ethical marketing – specifically 4 tactics that have been criticized this year: charm pricing, countdown timers, bonuses and post-it note walls.
Episode 14: How to systemise your business like a boss
About 60% of the small business owners I have engaged with to help me with various things in my business from legal to design to admin over the last eight years didn’t have a system or process.
Episode 13: My 7-step content creation process
Today I’m sharing my 7-step content creation process. I often get asked about how I come up with content ideas, do I write headlines first, how many rounds of edits I do, why do I use subheadings like I do, and every question in between.
