Put simply, content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals.
We spoke about why determining your area of expertise so important, how having a strategy can help the creative process flow and how repurposing content can save you so much time.
Content not converting?
No? You’re not alone.
Today on the show, I’m breaking down the 5 components of stand-out content.
The topic that has dominated all my conversations with both my clients and my community over the last few months has been centred on showing up, following through on ideas and procrastination.
That’s why today I want to talk about consistency and what to do if you’ve found it hard to be consistent over the last few months.
Understanding how a strong brand personality is created will help you attract your dream clients, increase your visibility, position yourself as an expert, and support you to invite people to work with you.
That’s why today on the show, I want to share the 4 components that make up your brand personality.
