Netflix is finding its way into millions of homes and onto screens globally. First believed to be just another library with a good interface, Netflix has proven itself worthy of our attention, writes Rachel Kurzyp.
YouTube has just launched its premium YouTube Red subscription service in Australia and is expected to shake up the video-on-demand (VoD) market.
When you’re busy trying to sign off projects and plan next year’s content marketing strategy it can be easy to spend your remaining budget on quick wins like Facebook ads, writes Rachel Kurzyp.
Why is it that some brands are able to use content marketing to build a community, stay relevant, increase profits and tell good stories while others get lost in the sea of sameness, writes Rachel Kurzyp.
From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.