Why data is your secret weapon in content marketing. Marketing coach Rachel Kurzyp explains how to use it.
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
Need inspiration? Don’t know what content marketing trends to follow? Want to know how the top brands are using social media? Rachel Kurzyp has the answers.
When you’re busy trying to sign off projects and plan next year’s content marketing strategy it can be easy to spend your remaining budget on quick wins like Facebook ads, writes Rachel Kurzyp.
Why is it that some brands are able to use content marketing to build a community, stay relevant, increase profits and tell good stories while others get lost in the sea of sameness, writes Rachel Kurzyp.