by Rachel Kurzyp | 18 Oct 2017
Do you have a love-hate relationship with words? (Puts own hand up). Most people do, even professional writers.
But here’s a little secret that they don’t teach you in business school, great writing can be taught, and you don’t have to be a trained copywriter to write searchable, bold and hardworking content that makes your audience stop and take notice.
If you’re a newbie freelance writer, business owner or just want more people to open your work emails, this is the post for you!
by Rachel Kurzyp | 28 Aug 2016
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
by Rachel Kurzyp | 14 Jul 2016
Contrary to what you may have heard, email marketing remains a highly effective strategy and a core component of content marketing, writes Rachel Kurzyp.
by Rachel Kurzyp | 7 May 2016
From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
by Rachel Kurzyp | 30 Jun 2015
Organic word of mouth has long been a great way for businesses to on-board new customers, but how can marketers strategise to maximise its effect? Rachel Kurzyp discusses word of mouth marketing.
