Do you have a love-hate relationship with words? (Puts own hand up). Most people do, even professional writers.
But here’s a little secret that they don’t teach you in business school, great writing can be taught, and you don’t have to be a trained copywriter to write searchable, bold and hardworking content that makes your audience stop and take notice.
If you’re a newbie freelance writer, business owner or just want more people to open your work emails, this is the post for you!
Whether you’re just starting out or have been blogging for a while, you may be wondering where all the readers are. Writers are often told to just write great content and the readers will come, writes Rachel Kurzyp.
Contrary to what you may have heard, email marketing remains a highly effective strategy and a core component of content marketing, writes Rachel Kurzyp.
From Coachella to The Ellen Degeneres Show to Dunkin’ Donuts to Adidas, all kinds of big brands have been playing around with live streaming. And that’s a good thing for the rest of us, writes Rachel Kurzyp.
Organic word of mouth has long been a great way for businesses to on-board new customers, but how can marketers strategise to maximise its effect? Rachel Kurzyp discusses word of mouth marketing.
