Welcome to The Rachel Kurzyp Show.

I know you can be consistent and inconsistent but can you be consistently inconsistent?

The topic that has dominated all my conversations with both my clients and my community over the last few months has been centred on showing up, following through on ideas and procrastination. 

That’s why today I want to talk about consistency and what to do if you’ve found it hard to be consistent over the last few months.

First, I want to address why you may have found yourself struggling with consistency for the first time ever in your business because I’m seeing my clients be unfairly hard on themselves and this is creating other mindset concerns and is preventing them from getting the results they want in their businesses.

One of the definitions of consistency is behaving or performing in a similar way and this is easier to do when our environment is predictable and stable. Managing our energy and creativity requires less brainpower and we’re able to replenish these cups through known and accessible means. 

The last year and a half has been anything but predictable and stable. We’ve been asked to take on more responsibilities. We’ve been disconnected from our support networks. And we’ve had to devote every resource to adapting and reinventing ourselves.

So we can’t possibly expect ourselves to behave in the same way. How we show up today may have to differ considerably from how we show up tomorrow and the next day, week and even month.

And while I believe we know this intellectually, I don’t believe we have accepted this and therefore applied this in our businesses.

That’s why we’re expecting the same behaviour that we held ourselves to in Jan 2020 and then when we aren’t able to meet it, we’re beating ourselves up and believing that we’re doing something wrong, that success isn’t possible for us or are simply procrastinating more and more as our to-do lists get longer and our anxiety and perfectionism grows.

If this is resonating with you, please know you’re not alone. This is something that I have been personally struggling with too. And I think it’s very common for Type A personalities, high achievers and multi-passionates because we know what we can do, and to feel like we aren’t reaching our true potential can weigh heavily on our self-worth and confidence.

So how can we go from being consistently inconsistent to being able to show up, support our dream clients and run our business with confidence, clarity and ease?

Because consistency still is, in my opinion, one of the best ways to support a growth mindset because we gain clarity through action and confidence through keeping commitments to ourselves. 

It is the easiest and most affordable way to build the know, like and trust factor in our businesses which is needed to position ourselves as thought leaders and experts, invite our dream clients to work with us and access opportunities like speaking on podcasts and being featured in the media.

And it allows you to quickly measure and analyse what’s working and not working in your business. Supporting you to make tweaks along the way instead of starting from scratch every time you have a new idea or want to move in a different direction.

Here are 3 things you can do that will help establish consistency in your business today.

• Define your bare minimum

Be realistic about what is possible for you right now. How much energy and creativity do you have? How much is left at the end of the day to devote to your business? Instead of going hard one week and needing to rest the next, define your bare minimum in 2021 and only do that each day. For me, this has meant I haven’t shared on the feed and on the podcast as much but I have shown up every day in my stories and DMs.

• Prioritise self-care

Put yourself first because your business can’t run efficiently and effectively if you’re not at your best. Find ways to refill your creativity cup and replenish your energy (I know this is easier said than done sometimes). For me, this has looked like working with a personal trainer, catching up with friends on the weekends and reading a book every night in bed.

• Take imperfect action

Don’t let your perfectionism stand in the way of taking action. Share the podcast episode a day late. Run your IG Live an hour later. Post to the feed even if you don’t have time to do your usual edit. Because consistency isn’t only about sticking to deadlines and timelines. The time something is shared isn’t important to your dream clients. But being supported and connecting with you is. 

I see many of my clients using consistency as a way to ignore other mindset areas that may be playing out and stopping them from taking action. Like not writing post B because they haven’t done an IG stories for post A yet. Or continuing to do something that is no longer serving them or their business because they said they would. You don’t have to launch your course, take 1:1 clients or send weekly emails anymore if they feel with you dread. 

Being consistent is only possible if we feel aligned with our actions and behaviours. So if you find yourself being consistently inconsistent this is a sign that you need to adjust your expectations, not your behaviour.

And if you’re wanting to use consistency to build the KNOW, LIKE and TRUST factor in your business.

I can help.

Long gone are the days where simply showing up and sharing content is enough.

We want to buy from relatable people who stand for something.

So if you’re ready to create content that starts a conversation with your dream clients, then download my free guide where you’ll learn:

• The 4 biggest mistakes I see my clients making and why your current content strategies may not be working
• 7 types of content you need to share if you want to stand out instead of blending in
• How to talk about your experience, strengths and skillsets to position you as an expert
• The steps you can take to transform your generic posts into scroll-stopping content that invites your dream clients to work with you

Head to https://rachelkurzyp.com.au/7typesofcontent/ to get your copy.

Thanks so much for tuning into today’s episode.

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