Sharp Edges
A 1:1 coaching program for multi-talented business owners who want to get clear on what makes them TICK and desperately NEEDED in their industry so they can use their SHARP EDGES to make more money.
Your BRAVERY, SELF-RELIANCE and INGENUITY are something to be celebrated
You’re OK with taking messy action and making things up as you go.
Your resourcefulness is unmatched. When others questioned how you would make elements of your business work, you didn’t care they couldn’t see what you see.
Your work is a testament to your ability to draw upon your energy, time, creativity, contacts, assets and lateral thinking to make the intangible tangible.
Coming up with ideas and seeing them to fruition has never been a problem for you.
When you don’t have all the answers, you search for them. You’re not ashamed to ask for help.
When you look at the business you’ve made, you’re proud of your ability to piece together concepts, approaches and tools and make something uniquely yours.
You’ve already achieved what many people desire in their business.
You’re regularly booking clients, crafting captivating content, being asked to share your wisdom and paying your way.
And you can do all this on top of children’s sports activities, going to the gym, meeting friends for brunch, and doing pottery on the weekend.
Because you’ve intentionally built your business to fit around your life.
BUT despite all your talents, how you view the world, proof your offers work and loyal clients – on the inside, your work feels heavy, chaotic and unsustainable
You haven’t said it aloud to anyone, but you feel your resourcefulness, endless ideas, and multi-talents are a curse.
You look around your industry and your peers, and you don’t see anyone thinking, approaching, and delivering your work as you do.
You see your differences as a sign that you’re doing something wrong; your peers’ similarities as evidence that they’re doing something right.
It’s about this time when the what-am-I-doing spiral kicks in, and you start questioning if it would be smarter to shove yourself into a snack box and leave the bits that don’t fit on the plate.
Maybe then you’d be able to breathe easier, get in front of more people and make more money.
You’ve gone through this draining cycle too many times to count.
What’s kept you going is the voice in your head telling you that your industry is long overdue for a shakeup, and your clients seek you out for a reason.
Which is why you’ve found yourself here.
You know that dulling your brilliance to fit into the accepted narrative isn’t the answer.
Instead, you need to gain perspective. Create contrast, set boundaries, mix colours and define the sharp edges of your business.
This is how you feel re-energised, reoriented, and crystal clear.
You can keep building on and reworking everything you’ve already created because you know what you want, like, hate, are excited by, resist, avoid and live by.
You’re the secret sauce, missing piece, mystical unicorn needed to grow your fulfilling and financially stable business.
And it’s time you believed this deep in your bones.
Prefer to have this conversation via email or over DMs?
Send an email to rachel@rachelkurzyp.com.au or DM me here
Hi, I’m RACHEL
I’ve made multiple 6-figures as a multi-talented business owner who is healing from childhood trauma, living with chronic migraines, being a carer and has no financial safety net.
Every other business coach is expanding, leaping and scaling.
But I’m unfurling, stretching and exhaling into my business because I’m not trying to become the next big thing; I’m focused on living my best life.
I have an enormous amount of privilege, yet the unwritten business “rules” we’ve been taught to follow no longer work for me (and, if I’m honest, never really did).
I no longer batch my content. I don’t use a project management system. I stopped offering group programs. I retired all my lead magnets. I refuse to do 12-week live launches. I let my team go.
And I’ve never slept better or made more money.
When I asked myself what I wanted from my business, three things stood out: I wanted to wake up alarm-free every morning, use my creativity every day in my work, and have enough money to see my dentist every 6 months.
So I started making business decisions from my current reality, not my fantasy life.
It’s so much easier to slice through the external pressures when you haven’t spent all your energy, time and creativity fighting with yourself.
I’m done being dull, palatable and bite-sized online.
Instead of following the rules, I’m bending, moulding and reimagining them.
Now I have a business that supports my main character living in a tight-knit community the local barista referred me to their cousin kind of energy.
Because there is nothing wrong, lesser or simple, about wanting a business that supports you to take a family holiday once a year, write your novel on Fridays and choose the most expensive dessert on the menu.
Everything doesn’t have to be about 7-figures, lavish lifestyles and confetti.
We’re business owners, not celebrities.
For over 16 year’s I’ve supported my clients to voice what they really want, make a game plan to get them there and course-correct on the way.
I can help you achieve the financial stability, creative safety and groundedness you journal about.
But only if you’re ready to say aloud that you’re a square peg in a round hole, and you wouldn’t have it any other way.
Have you ever THOUGHT to yourself…
I’m scared to publicly define my niche because no one in my industry is doing things the same way I am. I know my approach is needed, but I struggle to articulate the value I bring to my clients.
I know posting about liking avocado toast isn’t unique, but at least it gets likes. Why would anyone care about my daily life when I haven’t made 6-figures and have 862 Instagram followers?
I need to understand why my work feels heavy, chaotic and unsustainable and how to change it before I learn something new or download another online tool.
Selling comes easy when clients reach out to me; it feels like a conversation, not a cold, bypassy pitch. After a quick call or email, they’re onboard. How can I make more money selling like this?
I know I can’t do everything and be everywhere, but I worry I won’t be booked out unless I have a weekly newsletter, course, services and speak on podcasts. Tell me what I need to do.
I’m ready to stop relying on my energy to make things happen in my business and create a long-term plan. And I know I need someone to keep me accountable and focused because I always prioritise client work over me.
Sharp Edges is a space where you are held in all your messiness, contradictions and BRILLIANCE
I see myself as a partner and co-creator in my clients’ businesses.
We enter each other’s worlds and build a space in the middle where you can be curious, experiment, test and tweak your business model, offerings, sales strategies and content.
And you get to experience this without the fear of sounding dumb, the pressure to get it right the first go and the expectation that every idea needs to be monetised yesterday.
My extensive expertise in business management, copywriting, journalism and creative writing means you can receive holistic support.
My talent is bringing what’s hiding beneath to the surface so you can tangibly express your uniqueness for the first time.
I do that by asking the right questions, connecting seemingly unrelated bits of information, holding space for multiple ideas and finding ways to explore them.
When an idea catches fire, I help my clients bring it to life by giving it meaning, shape and depth. I do this through words, talking, images and practises.
I co-create with my clients in real-time. Picture: post-it notes everywhere, thesaurus at the ready, mood boards on the screen, and me saying, “What about this,” “How does this sound,” and “Have you tried it this way” on repeat.
Many of your favourite business owners have birthed and refined services, podcasts, articles, workshops, launch plans and social content due to this process.
And when you’re ready to put it out into the world, I’m right there with you – planning, assessing, reflecting and adjusting. We celebrate the highs and acknowledge the lows because I want you to honour your feelings.
This is a space where you can come as you are. A place you can dream, launch and land from.
You could do anything if you dared. Deep down, you know that too. And that’s what scares you.
Whatever your wildest dream is, I want that for you. And I’m going to help you get it.
What we cover inside Sharp Edges
My 4-step FRAMEWORK for building a business that works with you, not against you
Share your goals, questions, personal requirements and preferred learning styles with me, and I’ll create a personalised 3 or 6-month action plan to guide our time together.
1.
Business Blueprint
We go deeper than income prediction spreadsheets and elevator pitches and focus on you, the human. Understanding how you experience and navigate the world will help you to trust the direction you’re going in because your business is built with you at the centre.
So you can stop asking yourself, “What am I doing wrong” and ask, “Does this feel right?”
2.
Original Offers
Together, we assess the components of your offers – people, processes, systems and frameworks – and remove obstacles, cut add-ons and reshape elements preventing you from delivering an exceptional service. Being able to articulate and demonstrate the value of your work will allow you to deliver your signature solution on repeat.
So you can stop overdelivering, undercharging and overcomplicating how you deliver your offers.
3.
Sleaze-free Sales
Every sales strategy can work, which is why we focus on how you’ve naturally built genuine relationships with past clients. Creating an energy-aligned sales funnel around where you prefer to have sales conversations is how you courageously invite new clients to work with you daily.
So you can stop saying you don’t know how to make money and hate selling because that’s not true.
4.
Confident Copy
Together, we will create a content plan that allows you to intertwine the parts of yourself you’ve been keeping separate from fear of confusing others. Knowing when and how to pull on your varied interests, passions, and experience will support you in crafting deeply-felt copy.
So you can stop sharing beige, Googleable, aspirational content that makes you openly cringe.
What working together can look like
You shouldn’t have to REARRANGE your whole life and turn yourself INSIDE OUT to work with a coach.
These are some ways I could meet your time constraints, personal responsibilities and mental and physical boundaries when we work together.
Working within your systems and processes so you can build on what’s already clicking
Having walking coaching calls so you can meet your fitness goals too
Allowing you to pause the program so you don’t need to choose between family and work priorities
Incorporating cycle syncing into your daily practises, routines and business planning
Eliminating visual and auditory distractions to reduce sensory overload during your calls
Using transcripts, captions and visual communication to support your physical and learning differences
Here’s what’s included inside the program
If a lack of GUIDANCE, ACCOUNTABILITY and MOTIVATION has stopped you from making changes and gaining momentum in the past, that’s no longer going to be a problem.
Daily access to me via Slack Monday-Friday for any ideas, questions, concerns or opportunities you’d like my support with.
Weekly content review where you can share what you’re working on (e.g. email launch plan, Instagram content, sales copy), and I can provide detailed edits, feedback and suggestions.
Prefer to have this conversation via email or over DMs?
Send an email to rachel@rachelkurzyp.com.au or DM me here
3-MONTH PROGRAM
$5,400 in total6-MONTH PROGRAM
$10,800 in totalAll prices are in Australian dollars and include GST. You can pay in full or access a monthly payment plan. You won’t be charged additional fees if you choose a payment plan.
This is for the MULTI-TALENTED business owner…
Who identifies as BIPOC, LGBTQIA, neurodiverse, disabled, poor, fat, a carer and a non-conforming individual ready to bend the marketing rules that have never served them.
Who knows they need to make time to create sales content and have conversations with clients if they want to build sustainable and predictable cash flows in their business.
Who’s dream is a business built around their knowledge, skills, experience, values and ethics so they can positively impact the lives of their family, clients and community.
Who wants to explore alternative mindsets, strategies, frameworks and tools they can use to generate more time, creativity and opportunities in their business.
Who’s aware that applying another quick fix, plug-in-play template, or one-size-fits-all business model will only add to the overwhelm and burnout they’re currently experiencing.
Who knows it’s time to stop making things up as they go and create space to do the work they’ve avoided, even if it’s hard because that’s a key part of growth.
Who wants to work with a partner and co-creator that understands the daily highs and lows of running an online business in 2023, not five years ago.
Together, we will get clear on what makes you TICK and desperately NEEDED in your industry so you never feel like you need to be dull, palatable and bite-sized to make money online.
Prefer to have this conversation via email or over DMs?
Send an email to rachel@rachelkurzyp.com.au or DM me here
3-MONTH PROGRAM
$5,400 in total6-MONTH PROGRAM
$10,800 in totalAll prices are in Australian dollars and include GST. You can pay in full or access a monthly payment plan. You won’t be charged additional fees if you choose a payment plan.
Still deciding if SHARP EDGES is for you?
Some or all of these points may hit home.
You want to say goodbye to “pick me” energy and stop justifying your value and worth
Beige educational content is out, and you’re ready to share your unique point of view
You want to incorporate experimentation, tweaking, learning and play in your daily work
Being genuine, present and taking courageous action is how you’d like to sell in your business
You want true collaboration and camaraderie, not another Girl Boss-style cheerleader
Either/Or business advice is keeping you stuck in a procrastination and overwork cycle
You want an offer suite that allows you to do good and make great money because these aren’t mutually exclusive
Let’s chat
If you’re ready to EMBRACE your Sharp Edges, I’d love to speak with you
I like to talk with individuals on Zoom first so we can see if we’d be a good fit before making a 3-6 month commitment.
During the 30-minute call, you can ask me questions about the program, and I can learn more about you and your business.
I always begin the call by asking you to share how you’re feeling in your business and your goals over the next 3, 6 and 12 months.
I’ll ask follow-up questions based on what you’ve said to ensure I understand correctly. My questions usually revolve around what’s working/not working, what you’ve tried/haven’t tried and what outcomes you want right now/nice-to-have outcomes.
I then give you the opportunity to ask any questions you may have about me – my experience and how I work – and the program – what we could work on together, what’s included, and what daily support would look like.
During the final few minutes of our call, I’ll explain the next steps if you choose to join the program.
You don’t need to decide on the call or indicate your decision if you don’t want to.
An email with all the information will be sent straight after our call, and a coaching spot will be reserved for you for 72 hours so that you have the space to decide if the program is right for you.
Are you ready to DEFINE your Sharp Edges?
Prefer to have this conversation via email or over DMs?
Send an email to rachel@rachelkurzyp.com.au or DM me here
Sharp Edges DELIVERS:
My 16 years of experience supporting businesses to define what makes them special, share relatable stories and work with their dream clients without choosing between their passions, compromising their values and sacrificing their ethics to make money.
A business blueprint that details your goals, purpose and preferred ways of working, so you can remain focused, consistent, plan and know what steps are ahead.
Ways to combine your lived experience, skill sets and expertise to build genuine connections and embody your approach without relying on vanity metrics and income claims to make a statement.
An offer suite that allows you to hone your craft, create your best work and support dream clients daily who inspire, educate and appreciate you.
A content marketing strategy based on your current reality so you know what you need to create, where and when, and it won’t activate your nervous system every time you share.
A sales strategy built around respectful conversations and valuable exchange, so making more money feels good and doable every day.
That grounded feeling that you’ve got this, your dreams are within reach, and everything you’re doing is “right” because you’ve done the work needed to design a business that supports your multi-passionate lifestyle.
Are you ready to DEFINE, EMBRACE and UNDERLINE your Sharp Edges?
Prefer to have this conversation via email or over DMs?
Send an email to rachel@rachelkurzyp.com.au or DM me here
FAQs
Are there payment plans?
How much access do I have to you?
When are our 1:1 calls?
What is the minimum amount of time we can work together?
I’ve felt overwhelmed, rushed, and always falling behind in other programs; how is yours different?
If I say I don’t want to do something, will you make me? I’m sick of hearing that if I’m not on Instagram, my business will fail.
What qualifications do you have?
I have a bachelor’s degree in business management, a bachelor’s degree in journalism and a master’s in international development.
I have consulted for global organisations, including World Bank Group, WHO, World Vision, Ernst and Young and Quickbooks. And Australian organisations, including UNSW, Epworth and the Victorian Government.
My personal and professional writing has been published in The Guardian, The Age, SBS, Mamamia, The Big Issue and an anthology titled We Are Here: Stories of Home, Place and Belonging by Affirm Press.
I have taught public relations and communications courses at numerous educational institutions across Victoria and have run workshops and spoken at conferences and festivals worldwide, including Connecting Up, Small Business Festival Victoria and National Young Writers’ Festival.
I’m more than happy to answer any further questions you have.