Rachel Kurzyp
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PORTFOLIO

Child-proofing Australia’s urban apartments

Child-proofing Australia’s urban apartments

REA Group

Victoria launches $45 million homeless action plan

Victoria launches $45 million homeless action plan

REA Group

Airbnb in Tassie booms, but locals struggle to find rentals

Airbnb in Tassie booms, but locals struggle to find rentals

REA Group

Why a home is a human right

Why a home is a human right

REA Group

Property investors can help break the cycle of poverty

Property investors can help break the cycle of poverty

REA Group

Can this app help solve the housing affordability crisis?

Can this app help solve the housing affordability crisis?

REA Group

A bus transformed into a shelter welcomes homeless people and their pets

A bus transformed into a shelter welcomes homeless people and their pets

REA Group

Better respite needed for homeless in summer

Better respite needed for homeless in summer

REA Group

Hard Rock’s giant, guitar-shaped new hotel

Hard Rock’s giant, guitar-shaped new hotel

REA Group

Homeless fundraisers Aussies supported in 2017

Homeless fundraisers Aussies supported in 2017

REA Group

7 ways you can help the homeless this Christmas

7 ways you can help the homeless this Christmas

REA Group

New ways to tackle homelessness

New ways to tackle homelessness

REA Group

More older Aussie women couch surf or sleep in a car

More older Aussie women couch surf or sleep in a car

REA Group

Why homelessness for low income families is on the rise

Why homelessness for low income families is on the rise

REA Group

Why housing first helps end homelessness

Why housing first helps end homelessness

REA Group

Spare rooms can temporarily house the homeless

Spare rooms can temporarily house the homeless

REA Group

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Instagram post 2192430021652975191_10848464103 If you call yourself an expert on the interwebs, does it make it true?⠀⁠ ⁠ Nothing makes me sadder than hearing stories of biz owners hiring so-called experts only to end up disappointed with the results, advice and resources provided.⁠ ⁠ Just because someone has a huge following and a pretty website doesn’t make them qualified to teach and share what they know.⁠ ⁠ I could rant about this topic for hours (can you tell?!), which is why @sophiamartine_consultant and I dedicated a whole ep to it.⁠ ⁠ On the latest @imadeathingpodcast ep we are asking all the important questions like:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ ⁠ 💥 Who is an expert? ⠀⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ 💥 How do you choose an expert? ⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ 💥 And how do you avoid wasting your time, money and energy on the wrong expert? ⁠ ⠀⠀⠀⠀⠀⠀⁠ If you’re thinking about hiring a coach, designer, strategist or lion tamer, this ep is for you.⠀⠀⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ Head to @imadeathingpodcast to listen OR type this link into your browser: https://www.imadeathingpodcast.com⁠ ⁠ ⁠ #imadeathingpodcast #girlbossesau #creativebiz #smallbusinessaustralia #smallbusinessau #servicebasedbusiness #businesscoachforwomen #successmindset #womeninbusiness #bosswoman #businessbabe⁠ #workworkwork #designalifeyourlove #scaleyourbusiness #empowerher #theimperfectboss #businessmindset #womeninbiz #shemeansbusiness #creativechicks #womenwhoworkhard #lmbdw #beyourownbossbabe #womenwhohustle #marketingcoach #womenwithvision #ladystartup #builtforpurpose⁠ #9tothrive⁠ #perfectionist ⁠
Instagram post 2190293924173374354_10848464103 Do you have a content marketing strategy? Many business owners believe they have a content marketing strategy when, in fact, they don’t. You see, there is a huge difference between creating content and content marketing. Creating an Insta post or blog piece that gets a lot of eyeballs is great. But if this piece isn’t a part of a larger plan to grow your email list or sell your eCourse, then it’s not going to add value for your community or do anything significant for your business. I see too many business owners investing time, money, resources and energy into creating content, only to end up frustrated when they don’t get sales, leaving them feeling like it’s not worth the effort. Content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals. So, if you want to make $10k selling your online product then your content would need to work hard to build a community, show the benefits of using it and tell people how they can buy it. This means you wouldn’t be posting about your morning coffee or what you think about the latest Dove ad campaign unless it was going to help sell your product. And this is what I see a lot of business owners doing. They share interesting bite-sizes pieces of content, but because they don’t have a strategy, they don’t get the results they want. Your content marketing strategy isn’t a nice-to-have it’s essential to running a successful business. It’s one of the easiest and most cost-effective ways for you to establish trust and likeability in your niche. If you’re posting, sharing and creating content on the daily but aren’t converting followers into clients, it’s time for you to get serious about your content marketing strategy. My Create Content with Confidence eCourse launches next Thursday and is the step-by-step guide you need to create a strategy you’ll actually use. Head to my bio to join the waitlist and get access to exclusive bonuses, including copywriting cheat sheets + 1:1 coaching with me.⁠
Instagram post 2189211991460055450_10848464103 Today is my 33rd BIRTHDAY, and I want to celebrate with a GIVEAWAY!⁠ ⁠ You and a friend could win a FREE pass to my NEW eCourse Create Content with Confidence that is launching on Thursday the 12th of December 😃⁠ ⠀⠀⠀⠀⠀⠀⁠ This eCourse is your step-by-step guide to crafting content that positions you as an expert, has your dream clients booking your services, AND still feels authentic to you. ⁠ ⁠ HOW TO ENTER:⁠ ⁠ 1) Tag a friend in the comments⁠ ⁠ 2) Make sure you're both following my account @rachel_kurzyp_writes⁠ ⁠ You’ll LEARN HOW TO:⁠ ⁠ ✏️ Understand what misconceptions and bad marketing advice you shouldn’t follow⁠ ⁠ ✏️ Get clear on how your content strategy will help you achieve your financial goals⁠ ⁠ ✏️ Identify what your communication style is and embrace what feels natural to you⁠ ⁠ ✏️ Craft your brand story and inject your personality into your copy⁠ ⁠ ✏️ Establish yourself as an expert in your niche and shape how your clients see you⁠ ⁠ ✏️ Find out what content your dream clients want and the problems they need solved⁠ ⁠ ✏️ Schedule 90-days’ worth of content (for reals) so you can spend your time building your community and turn followers into paying clients⁠ ⁠ If creating a content marketing strategy is on your to-do list for 2020, this is the eCourse for you. ⠀⁠ ⠀⠀⁠ A winner will be chosen at random on Tuesday 3rd December 2019 at 12 pm (AEST).⁠ ⁠ Learn more about Create Content with Confidence at rachelkurzyp.com.au/courses⁠ ⁠ Good luck!⁠ ⁠ ⁠ ⁠ This giveaway is not sponsored, endorsed or administered by, or associated with Instagram. ⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠#marketingcoach ⁠
Instagram post 2187469860921279963_10848464103 If you want a successful business, you need to do the work.⁠ ⁠ This means if you want to be booked out consistently, you need to create a solid sales funnel.⁠ ⁠ If you want to have thousands of people in your community, you need to show up on the daily.⁠ ⁠ If you want content that attracts your dream clients, you need to have a content marketing strategy.⁠ ⁠ If you want financial freedom, you need to decide on your business goals.⁠ ⁠ If you want a must-have signature service, you must learn how to action a launch strategy.⁠ ⁠ You can’t cheat sheet your way to becoming, having or doing anything that’s of worth in your life.⁠ ⁠ There, I said it.⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠#marketingcoach ⁠
Instagram post 2184463557869944761_10848464103 My business life felt the same as my 9-5 life, BUT I didn’t know how to change it. Even though I had degrees in Journalism and Business on top of years working for someone else, it didn’t prepare me for running a business. I had no clue how to enforce late fees, negotiate deadlines or create contracts. Not to mention, articulate my skills and expertise, get great testimonials, pick a niche and package my services. I relied solely on referrals and accepted any work that was sent my way. I kept telling myself that the churning in my gut was normal. That not having a life was how I paid my dues. That I wasn’t ready to niche and start saying no. I still remember the day everything DID change for me. I was so exhausted, I couldn’t decide what brand of cheese to buy for the pizza I was making that night, so I just stood in the supermarket aisle and cried. It was the wakeup call I needed. I was never going to work with purpose-driven clients, go on a holiday or have financial freedom unless I completely transformed my business. So I created work-life boundaries, stopped customising every job, learned what content sells and focused on building the best customer experience possible. And do you know what happened? High-quality, high-paying clients started coming to me. My online community grew. My content marketing worked. I started getting regular writing gigs. I was asked to speak at events and workshops. I began writing a book and launched a podcast. My business was providing me with financial freedom AND supporting my multi-passionate lifestyle. Are you ready to say goodbye to b-grade clients who leave you feeling frustrated, exhausted and deflated and keep you stuck in the entrepreneur hamster wheel? My 12-week one-on-one coaching program, The Creative Freedom Method, will teach you how to make a game plan, build a signature service, create content with confidence and book your dream clients. Applications are open. Send me a DM with the word, YES and I’ll send you a link to the form. #scaleyourbusiness #theimperfectboss #businessmindset #entreprenuerjourney #onlinemarketingstrategies #manifestationbabe #inspiredtoinspire #thinkbigger #lmbdw
Instagram post 2182267408852748853_10848464103 Here’s how you pronounce my last name and other weird things you should know about me.⁠ ⁠ Hey new friends 👋🏼⁠ ⁠ In case we haven’t DM’d yet, I wanted to share a bit more about me.⁠ ⁠ 🍹 My last name is Polish, and you pronounce it cush-ip. Kind of like if you put the words cushion and zip together.⁠ ⁠ 🍹 I was born in Tasmania but now live on the mainland aka Melbourne, Australia (I have no idea what we talked about before MONA).⁠ ⁠ 🍹 Travelling is my drug of choice: I’ve travelled to nearly 40 countries and have lived in England and Bangladesh.⁠ ⁠ 🍹 I’m the mother of 33 indoor plants. I’ve named them all, and I give them words of encouragement on watering days. I swear that’s why they grow so well.⁠ ⁠ 🍹 I work from my home office in matching tracksuit sets. Right now I’m rocking a grandma rose vibe, but next year I think I want to try Kermit green. ⁠ ⁠ 🍹 I’m obsessed with scarves and own more than I ever could hope to wear. Friends I’ve known for 8+ years are still like “Is that new? I haven’t seen that one before.” ⁠ ⁠ What weird and wonderful things should I know about you?⁠ ⁠ Send me a DM and say hi.⁠ ⁠ ⁠ ⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #fridayintros #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠
Instagram post 2192430021652975191_10848464103 If you call yourself an expert on the interwebs, does it make it true?⠀⁠ ⁠ Nothing makes me sadder than hearing stories of biz owners hiring so-called experts only to end up disappointed with the results, advice and resources provided.⁠ ⁠ Just because someone has a huge following and a pretty website doesn’t make them qualified to teach and share what they know.⁠ ⁠ I could rant about this topic for hours (can you tell?!), which is why @sophiamartine_consultant and I dedicated a whole ep to it.⁠ ⁠ On the latest @imadeathingpodcast ep we are asking all the important questions like:⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ ⁠ 💥 Who is an expert? ⠀⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ 💥 How do you choose an expert? ⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ 💥 And how do you avoid wasting your time, money and energy on the wrong expert? ⁠ ⠀⠀⠀⠀⠀⠀⁠ If you’re thinking about hiring a coach, designer, strategist or lion tamer, this ep is for you.⠀⠀⠀⁠ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⁠ Head to @imadeathingpodcast to listen OR type this link into your browser: https://www.imadeathingpodcast.com⁠ ⁠ ⁠ #imadeathingpodcast #girlbossesau #creativebiz #smallbusinessaustralia #smallbusinessau #servicebasedbusiness #businesscoachforwomen #successmindset #womeninbusiness #bosswoman #businessbabe⁠ #workworkwork #designalifeyourlove #scaleyourbusiness #empowerher #theimperfectboss #businessmindset #womeninbiz #shemeansbusiness #creativechicks #womenwhoworkhard #lmbdw #beyourownbossbabe #womenwhohustle #marketingcoach #womenwithvision #ladystartup #builtforpurpose⁠ #9tothrive⁠ #perfectionist ⁠
Instagram post 2190293924173374354_10848464103 Do you have a content marketing strategy? Many business owners believe they have a content marketing strategy when, in fact, they don’t. You see, there is a huge difference between creating content and content marketing. Creating an Insta post or blog piece that gets a lot of eyeballs is great. But if this piece isn’t a part of a larger plan to grow your email list or sell your eCourse, then it’s not going to add value for your community or do anything significant for your business. I see too many business owners investing time, money, resources and energy into creating content, only to end up frustrated when they don’t get sales, leaving them feeling like it’s not worth the effort. Content marketing is the process of creating content with the goal of attracting your dream clients and showing them why they should work with you or buy from you. Your content marketing strategy should support your business goals. So, if you want to make $10k selling your online product then your content would need to work hard to build a community, show the benefits of using it and tell people how they can buy it. This means you wouldn’t be posting about your morning coffee or what you think about the latest Dove ad campaign unless it was going to help sell your product. And this is what I see a lot of business owners doing. They share interesting bite-sizes pieces of content, but because they don’t have a strategy, they don’t get the results they want. Your content marketing strategy isn’t a nice-to-have it’s essential to running a successful business. It’s one of the easiest and most cost-effective ways for you to establish trust and likeability in your niche. If you’re posting, sharing and creating content on the daily but aren’t converting followers into clients, it’s time for you to get serious about your content marketing strategy. My Create Content with Confidence eCourse launches next Thursday and is the step-by-step guide you need to create a strategy you’ll actually use. Head to my bio to join the waitlist and get access to exclusive bonuses, including copywriting cheat sheets + 1:1 coaching with me.⁠
Instagram post 2189211991460055450_10848464103 Today is my 33rd BIRTHDAY, and I want to celebrate with a GIVEAWAY!⁠ ⁠ You and a friend could win a FREE pass to my NEW eCourse Create Content with Confidence that is launching on Thursday the 12th of December 😃⁠ ⠀⠀⠀⠀⠀⠀⁠ This eCourse is your step-by-step guide to crafting content that positions you as an expert, has your dream clients booking your services, AND still feels authentic to you. ⁠ ⁠ HOW TO ENTER:⁠ ⁠ 1) Tag a friend in the comments⁠ ⁠ 2) Make sure you're both following my account @rachel_kurzyp_writes⁠ ⁠ You’ll LEARN HOW TO:⁠ ⁠ ✏️ Understand what misconceptions and bad marketing advice you shouldn’t follow⁠ ⁠ ✏️ Get clear on how your content strategy will help you achieve your financial goals⁠ ⁠ ✏️ Identify what your communication style is and embrace what feels natural to you⁠ ⁠ ✏️ Craft your brand story and inject your personality into your copy⁠ ⁠ ✏️ Establish yourself as an expert in your niche and shape how your clients see you⁠ ⁠ ✏️ Find out what content your dream clients want and the problems they need solved⁠ ⁠ ✏️ Schedule 90-days’ worth of content (for reals) so you can spend your time building your community and turn followers into paying clients⁠ ⁠ If creating a content marketing strategy is on your to-do list for 2020, this is the eCourse for you. ⠀⁠ ⠀⠀⁠ A winner will be chosen at random on Tuesday 3rd December 2019 at 12 pm (AEST).⁠ ⁠ Learn more about Create Content with Confidence at rachelkurzyp.com.au/courses⁠ ⁠ Good luck!⁠ ⁠ ⁠ ⁠ This giveaway is not sponsored, endorsed or administered by, or associated with Instagram. ⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠#marketingcoach ⁠
Instagram post 2187469860921279963_10848464103 If you want a successful business, you need to do the work.⁠ ⁠ This means if you want to be booked out consistently, you need to create a solid sales funnel.⁠ ⁠ If you want to have thousands of people in your community, you need to show up on the daily.⁠ ⁠ If you want content that attracts your dream clients, you need to have a content marketing strategy.⁠ ⁠ If you want financial freedom, you need to decide on your business goals.⁠ ⁠ If you want a must-have signature service, you must learn how to action a launch strategy.⁠ ⁠ You can’t cheat sheet your way to becoming, having or doing anything that’s of worth in your life.⁠ ⁠ There, I said it.⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠#marketingcoach ⁠
Instagram post 2184463557869944761_10848464103 My business life felt the same as my 9-5 life, BUT I didn’t know how to change it. Even though I had degrees in Journalism and Business on top of years working for someone else, it didn’t prepare me for running a business. I had no clue how to enforce late fees, negotiate deadlines or create contracts. Not to mention, articulate my skills and expertise, get great testimonials, pick a niche and package my services. I relied solely on referrals and accepted any work that was sent my way. I kept telling myself that the churning in my gut was normal. That not having a life was how I paid my dues. That I wasn’t ready to niche and start saying no. I still remember the day everything DID change for me. I was so exhausted, I couldn’t decide what brand of cheese to buy for the pizza I was making that night, so I just stood in the supermarket aisle and cried. It was the wakeup call I needed. I was never going to work with purpose-driven clients, go on a holiday or have financial freedom unless I completely transformed my business. So I created work-life boundaries, stopped customising every job, learned what content sells and focused on building the best customer experience possible. And do you know what happened? High-quality, high-paying clients started coming to me. My online community grew. My content marketing worked. I started getting regular writing gigs. I was asked to speak at events and workshops. I began writing a book and launched a podcast. My business was providing me with financial freedom AND supporting my multi-passionate lifestyle. Are you ready to say goodbye to b-grade clients who leave you feeling frustrated, exhausted and deflated and keep you stuck in the entrepreneur hamster wheel? My 12-week one-on-one coaching program, The Creative Freedom Method, will teach you how to make a game plan, build a signature service, create content with confidence and book your dream clients. Applications are open. Send me a DM with the word, YES and I’ll send you a link to the form. #scaleyourbusiness #theimperfectboss #businessmindset #entreprenuerjourney #onlinemarketingstrategies #manifestationbabe #inspiredtoinspire #thinkbigger #lmbdw
Instagram post 2182267408852748853_10848464103 Here’s how you pronounce my last name and other weird things you should know about me.⁠ ⁠ Hey new friends 👋🏼⁠ ⁠ In case we haven’t DM’d yet, I wanted to share a bit more about me.⁠ ⁠ 🍹 My last name is Polish, and you pronounce it cush-ip. Kind of like if you put the words cushion and zip together.⁠ ⁠ 🍹 I was born in Tasmania but now live on the mainland aka Melbourne, Australia (I have no idea what we talked about before MONA).⁠ ⁠ 🍹 Travelling is my drug of choice: I’ve travelled to nearly 40 countries and have lived in England and Bangladesh.⁠ ⁠ 🍹 I’m the mother of 33 indoor plants. I’ve named them all, and I give them words of encouragement on watering days. I swear that’s why they grow so well.⁠ ⁠ 🍹 I work from my home office in matching tracksuit sets. Right now I’m rocking a grandma rose vibe, but next year I think I want to try Kermit green. ⁠ ⁠ 🍹 I’m obsessed with scarves and own more than I ever could hope to wear. Friends I’ve known for 8+ years are still like “Is that new? I haven’t seen that one before.” ⁠ ⁠ What weird and wonderful things should I know about you?⁠ ⁠ Send me a DM and say hi.⁠ ⁠ ⁠ ⁠ ⁠ #socialmediaforbusiness #smallbizmarketing #creativebusinessowner #creativesofinstagram #passporttocreativity #onlinebusinesscoach #onlinemarketingstrategies #socialmedialife #socialmediatools #businessownerlife #keepsocialmediasocial #instagramtipsforbusiness #instagramtipsandtricks #instagramtip #socialmedia101 #fridayintros #chaseyourdreams #thatsdarlingmovement #thinkbigger #caffeinateandconquer #theimperfectboss #lifeofafreelancer #beauthentic #fearlessmotivation #inspiredtoinspire #entreprenuerjourney #manifestationbabe #communityovercompetition #hustlinwomen #staybossyladies ⁠
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