Rachel Kurzyp
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Writing

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Brisbane’s Queens Wharf development accused of anti-homeless architecture

Brisbane’s Queens Wharf development accused of anti-homeless architecture

REA Group

Melbourne Design Week: Is housing an investment or a home?

Melbourne Design Week: Is housing an investment or a home?

REA Group

A new affordable housing solution for seniors

A new affordable housing solution for seniors

REA Group

Child-proofing Australia’s urban apartments

Child-proofing Australia’s urban apartments

REA Group

Victoria launches $45 million homeless action plan

Victoria launches $45 million homeless action plan

REA Group

Airbnb in Tassie booms, but locals struggle to find rentals

Airbnb in Tassie booms, but locals struggle to find rentals

REA Group

Why a home is a human right

Why a home is a human right

REA Group

Property investors can help break the cycle of poverty

Property investors can help break the cycle of poverty

REA Group

Can this app help solve the housing affordability crisis?

Can this app help solve the housing affordability crisis?

REA Group

A bus transformed into a shelter welcomes homeless people and their pets

A bus transformed into a shelter welcomes homeless people and their pets

REA Group

Better respite needed for homeless in summer

Better respite needed for homeless in summer

REA Group

Hard Rock’s giant, guitar-shaped new hotel

Hard Rock’s giant, guitar-shaped new hotel

REA Group

Homeless fundraisers Aussies supported in 2017

Homeless fundraisers Aussies supported in 2017

REA Group

7 ways you can help the homeless this Christmas

7 ways you can help the homeless this Christmas

REA Group

New ways to tackle homelessness

New ways to tackle homelessness

REA Group

More older Aussie women couch surf or sleep in a car

More older Aussie women couch surf or sleep in a car

REA Group

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Are you hiding behind your brand?⁠ ⁠ Many of m Are you hiding behind your brand?⁠ ⁠ Many of my clients shy away from embracing their personality online due to fear of judgement.⁠ ⁠ And while I’ve been there and totally get it, hiding behind your brand or creating a biz persona for yourself is hard to maintain AND puts a barrier between you and your dream clients.⁠ ⁠ That’s why today on the show, I’m sharing the 4 components you need to create a unique and memorable brand personality that appeals to your kind of people.⁠ ⁠ My hope is that by understanding how a strong brand personality is created, you will have the confidence and clarity needed to show up online in a way that feels good to you.⁠ ⁠ What do you want your dream clients to feel, think or do after engaging with you?⁠ ⁠ LET ME KNOW in the comments below.⁠ ⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Fun ways to become a better writer (no course requ Fun ways to become a better writer (no course required).⁠ ⁠ I nearly didn't become a writer.⁠ ⁠ In my first year at university, I took a creative writing class and spent days working on my first assignment.⁠ ⁠ When I read the Teacher's feedback, I bawled. ⁠ ⁠ She told me that she didn't like my writing because my vocabulary was limited and my understanding of grammar was poor AND I wouldn't make it as a writer without these skills.⁠ ⁠ She was wrong.⁠ ⁠ Since then, I've become an award-winning copywriter, had my byline in local publications, been featured in an anthology and have taught communications in universities across Victoria.⁠ ⁠ You don't need to know what an Oxford Comma is or the difference between accept and except to be a great writer. ⁠ ⁠ That's an Editor's job.⁠ ⁠ Communication and storytelling are the two skills that a writer needs and everyone is born with these abilities.⁠ ⁠ So if you're telling yourself that you don't have what it takes to write scroll stopping content in your biz, know this isn't true.⁠ ⁠ Over 90% of my writing abilities have been developed on my own through my daily practices.⁠ ⁠ Here are 5 ways I continue to build my writing skills on the daily.⁠ ⁠ 1. Read widely⁠ ⁠ I deliberately vary the genres and authors I read, so I'm always exposed to new concepts and styles that I can use to inform my content.⁠ ⁠ 2. Watch the news⁠ ⁠ This has helped me perfect my headlines, nail my hooks and learn what makes a story newsworthy and memorable. ⁠ 3. Tell stories⁠ ⁠ Practise telling stories IRL to see where your points fall flat and which parts make people lean in. Then you will know where the comma goes to emphasise the punchline.⁠ ⁠ 4. Write every day⁠ ⁠ Even writing out a shopping list counts because you're strengthening the writing muscle making it easier to get ideas out of your head and into words.⁠ ⁠ 5. Consume popular culture⁠ ⁠ Using common tropes and tapping into universal themes will help you build deeper connections with your audience and convey complex ideas in their simplest form.⁠ ⁠ Which one are you going to add to your daily practice?⁠ ⁠ LET ME KNOW in the comments below 👇🏼
How do you write content for your business so quic How do you write content for your business so quickly?⁠ ⁠ I get asked this question all the time by my clients.⁠ ⁠ And while I’d love to pretend I can whip up a scroll stopping post in 60-seconds flat on demand, this just isn’t the case.⁠ ⁠ Some days everything flows and others I have to follow my 5-step writing process to the letter to ensure my content is clear, concise and actionable.⁠ ⁠ That’s why today on The Rachel Kurzyp Show, I’m sharing the five stages of writing anything because writing is a process and it can be learnt.⁠ ⁠ If you follow the process you will be able to create content that attracts your dream clients and sells your services with ease in half the time.⁠ ⁠ Imagine what you could do with this additional time? ⁠ ⁠ Build deep relationships with your community, update your content marketing strategy, work on passion projects, the options are endless.⁠ ⁠ What’s the one thing stopping you from creating content right now?⁠ ⁠ LET ME KNOW in the comments below so I can answer your questions on the show.⁠ ⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Ready to transform your generic posts into standou Ready to transform your generic posts into standout content?⁠⁠ ⁠⁠ If coming up with content pillars makes your brain hurt and sticking to content themes sucks the fun out of creating content, this episode is for you.⁠⁠ ⁠⁠ Today on The Rachel Kurzyp show, I’m sharing the 7 types of content you can use to turn followers into clients. ⁠⁠ ⁠⁠ Using my content formulas will help you to attract your dream clients, increase your visibility, position you as an expert, and support you to invite your clients to work with you.⁠⁠ ⁠⁠ YES! A single piece of content can give you this ☝️ and more.⁠⁠ ⁠⁠ And because I know many of you love taking notes while listening, you can download everything I’ve shared today in one handy guide by heading to rachelkurzyp.com.au/7contenttypes or following the link in my bio.⁠⁠ ⁠⁠ I even provide before and after post examples so you can see how easy it is to apply what I've taught you.⁠⁠ ⁠⁠ What do you struggle with most when it comes to creating content?⁠⁠ ⁠⁠ LET ME KNOW in the comments below so I can create more podcast episodes on this topic.⁠⁠ ⁠⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Not sure how to use your content to build the know Not sure how to use your content to build the know, like and trust factor?⁠⁠ ⁠⁠ Dread having to share content about yourself?⁠⁠ ⁠⁠ I’ve got you.⁠⁠ ⁠⁠ Contrary to what you may have been told, you don’t need to share every mundane or personal detail of your life to connect with your audience.⁠⁠ ⁠⁠ You only need to share experiences that help your audience relate to you and understand how you can support them (I’ve included some topics to get you started).⁠⁠ ⁠⁠ Are you ready to start telling epic stories that captivate and intrigue your community? ⁠⁠ ⁠⁠ Let’s play PICK and PITCH because you’re a natural storyteller with transformative tales to share.⁠⁠ 1. Match up the action for your birth month and the scenario for your birthday⁠⁠ 2. Use it to create your content ⁠⁠ 3. Share to your story⁠⁠ 4. BONUS: tag me @rachel_kurzyp on your story so I can share it with my community too⁠⁠ ⁠⁠ Coming up with story ideas just became SIMPLE!⁠⁠ ⁠⁠ And if you're struggling to know how to start your story, use these tried and tested hooks:⁠⁠ "You wouldn't believe what happened today..."⁠⁠ "This one time at..."⁠⁠ "Funny story..."⁠⁠ ⁠⁠ This is the final game as part of the 5 Day Lockdown Content Challenge.⁠⁠ ⁠⁠ So I’d love to know, what game did you love most?⁠⁠ ⁠⁠ LET ME KNOW in the comments below 👇🏻⁠⁠ ⁠⁠ [Day 5 of the 5 Day Lockdown Content Challenge]⁠⁠
If your content was a colour, what would it be?⁠ If your content was a colour, what would it be?⁠⁠ ⁠⁠ If you’re struggling to capture your tone of voice OR aren’t sure what you want to be known for, I’ve got you.⁠⁠ ⁠⁠ My clients and community often come to me because they want to stand out instead of blending in.⁠⁠ ⁠⁠ And they’ve realised that showing up in a different way each week has only confused their community and themselves. ⁠⁠ ⁠⁠ When you add too many colours you end up with brown because each one cancels each other out.⁠⁠ ⁠⁠ Rocking head to toe brown isn't a good look (sorry to all Gen Z on TikTok) but choosing colours that compliment your skin tone is. ⁠⁠ ⁠⁠ Are you ready to use your content to inspire, educate or empower your community?⁠⁠ ⁠⁠ Let’s play COLOURFUL CONTENT because you’re here to shine bright and move your audience into action:⁠⁠ 1. Choose your content colour [scroll to choose]⁠⁠ 2. Write an IG post that embodies the theme of that colour⁠⁠ 3. Share your post to your feed⁠⁠ 4. BONUS: tag me @rachel_kurzyp on your story so I can share it with my community too⁠⁠ ⁠⁠ If you’re stuck knowing how to capture your colour, ask yourself these three questions.⁠⁠ ⁠⁠ - How do I want my community to feel after reading my post?⁠⁠ - What do I want them to do?⁠⁠ - Who do I want them to be?⁠⁠ ⁠⁠ See you tomorrow with the next game.⁠⁠ ⁠⁠ [Day 4 of the 5 day lockdown content challenge]⁠⁠
Are you hiding behind your brand?⁠ ⁠ Many of m Are you hiding behind your brand?⁠ ⁠ Many of my clients shy away from embracing their personality online due to fear of judgement.⁠ ⁠ And while I’ve been there and totally get it, hiding behind your brand or creating a biz persona for yourself is hard to maintain AND puts a barrier between you and your dream clients.⁠ ⁠ That’s why today on the show, I’m sharing the 4 components you need to create a unique and memorable brand personality that appeals to your kind of people.⁠ ⁠ My hope is that by understanding how a strong brand personality is created, you will have the confidence and clarity needed to show up online in a way that feels good to you.⁠ ⁠ What do you want your dream clients to feel, think or do after engaging with you?⁠ ⁠ LET ME KNOW in the comments below.⁠ ⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Fun ways to become a better writer (no course requ Fun ways to become a better writer (no course required).⁠ ⁠ I nearly didn't become a writer.⁠ ⁠ In my first year at university, I took a creative writing class and spent days working on my first assignment.⁠ ⁠ When I read the Teacher's feedback, I bawled. ⁠ ⁠ She told me that she didn't like my writing because my vocabulary was limited and my understanding of grammar was poor AND I wouldn't make it as a writer without these skills.⁠ ⁠ She was wrong.⁠ ⁠ Since then, I've become an award-winning copywriter, had my byline in local publications, been featured in an anthology and have taught communications in universities across Victoria.⁠ ⁠ You don't need to know what an Oxford Comma is or the difference between accept and except to be a great writer. ⁠ ⁠ That's an Editor's job.⁠ ⁠ Communication and storytelling are the two skills that a writer needs and everyone is born with these abilities.⁠ ⁠ So if you're telling yourself that you don't have what it takes to write scroll stopping content in your biz, know this isn't true.⁠ ⁠ Over 90% of my writing abilities have been developed on my own through my daily practices.⁠ ⁠ Here are 5 ways I continue to build my writing skills on the daily.⁠ ⁠ 1. Read widely⁠ ⁠ I deliberately vary the genres and authors I read, so I'm always exposed to new concepts and styles that I can use to inform my content.⁠ ⁠ 2. Watch the news⁠ ⁠ This has helped me perfect my headlines, nail my hooks and learn what makes a story newsworthy and memorable. ⁠ 3. Tell stories⁠ ⁠ Practise telling stories IRL to see where your points fall flat and which parts make people lean in. Then you will know where the comma goes to emphasise the punchline.⁠ ⁠ 4. Write every day⁠ ⁠ Even writing out a shopping list counts because you're strengthening the writing muscle making it easier to get ideas out of your head and into words.⁠ ⁠ 5. Consume popular culture⁠ ⁠ Using common tropes and tapping into universal themes will help you build deeper connections with your audience and convey complex ideas in their simplest form.⁠ ⁠ Which one are you going to add to your daily practice?⁠ ⁠ LET ME KNOW in the comments below 👇🏼
How do you write content for your business so quic How do you write content for your business so quickly?⁠ ⁠ I get asked this question all the time by my clients.⁠ ⁠ And while I’d love to pretend I can whip up a scroll stopping post in 60-seconds flat on demand, this just isn’t the case.⁠ ⁠ Some days everything flows and others I have to follow my 5-step writing process to the letter to ensure my content is clear, concise and actionable.⁠ ⁠ That’s why today on The Rachel Kurzyp Show, I’m sharing the five stages of writing anything because writing is a process and it can be learnt.⁠ ⁠ If you follow the process you will be able to create content that attracts your dream clients and sells your services with ease in half the time.⁠ ⁠ Imagine what you could do with this additional time? ⁠ ⁠ Build deep relationships with your community, update your content marketing strategy, work on passion projects, the options are endless.⁠ ⁠ What’s the one thing stopping you from creating content right now?⁠ ⁠ LET ME KNOW in the comments below so I can answer your questions on the show.⁠ ⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Ready to transform your generic posts into standou Ready to transform your generic posts into standout content?⁠⁠ ⁠⁠ If coming up with content pillars makes your brain hurt and sticking to content themes sucks the fun out of creating content, this episode is for you.⁠⁠ ⁠⁠ Today on The Rachel Kurzyp show, I’m sharing the 7 types of content you can use to turn followers into clients. ⁠⁠ ⁠⁠ Using my content formulas will help you to attract your dream clients, increase your visibility, position you as an expert, and support you to invite your clients to work with you.⁠⁠ ⁠⁠ YES! A single piece of content can give you this ☝️ and more.⁠⁠ ⁠⁠ And because I know many of you love taking notes while listening, you can download everything I’ve shared today in one handy guide by heading to rachelkurzyp.com.au/7contenttypes or following the link in my bio.⁠⁠ ⁠⁠ I even provide before and after post examples so you can see how easy it is to apply what I've taught you.⁠⁠ ⁠⁠ What do you struggle with most when it comes to creating content?⁠⁠ ⁠⁠ LET ME KNOW in the comments below so I can create more podcast episodes on this topic.⁠⁠ ⁠⁠ P.S. You can listen to this episode on Spotify, Stitcher, Apple Podcasts, Google and Overcast.⁠
Not sure how to use your content to build the know Not sure how to use your content to build the know, like and trust factor?⁠⁠ ⁠⁠ Dread having to share content about yourself?⁠⁠ ⁠⁠ I’ve got you.⁠⁠ ⁠⁠ Contrary to what you may have been told, you don’t need to share every mundane or personal detail of your life to connect with your audience.⁠⁠ ⁠⁠ You only need to share experiences that help your audience relate to you and understand how you can support them (I’ve included some topics to get you started).⁠⁠ ⁠⁠ Are you ready to start telling epic stories that captivate and intrigue your community? ⁠⁠ ⁠⁠ Let’s play PICK and PITCH because you’re a natural storyteller with transformative tales to share.⁠⁠ 1. Match up the action for your birth month and the scenario for your birthday⁠⁠ 2. Use it to create your content ⁠⁠ 3. Share to your story⁠⁠ 4. BONUS: tag me @rachel_kurzyp on your story so I can share it with my community too⁠⁠ ⁠⁠ Coming up with story ideas just became SIMPLE!⁠⁠ ⁠⁠ And if you're struggling to know how to start your story, use these tried and tested hooks:⁠⁠ "You wouldn't believe what happened today..."⁠⁠ "This one time at..."⁠⁠ "Funny story..."⁠⁠ ⁠⁠ This is the final game as part of the 5 Day Lockdown Content Challenge.⁠⁠ ⁠⁠ So I’d love to know, what game did you love most?⁠⁠ ⁠⁠ LET ME KNOW in the comments below 👇🏻⁠⁠ ⁠⁠ [Day 5 of the 5 Day Lockdown Content Challenge]⁠⁠
If your content was a colour, what would it be?⁠ If your content was a colour, what would it be?⁠⁠ ⁠⁠ If you’re struggling to capture your tone of voice OR aren’t sure what you want to be known for, I’ve got you.⁠⁠ ⁠⁠ My clients and community often come to me because they want to stand out instead of blending in.⁠⁠ ⁠⁠ And they’ve realised that showing up in a different way each week has only confused their community and themselves. ⁠⁠ ⁠⁠ When you add too many colours you end up with brown because each one cancels each other out.⁠⁠ ⁠⁠ Rocking head to toe brown isn't a good look (sorry to all Gen Z on TikTok) but choosing colours that compliment your skin tone is. ⁠⁠ ⁠⁠ Are you ready to use your content to inspire, educate or empower your community?⁠⁠ ⁠⁠ Let’s play COLOURFUL CONTENT because you’re here to shine bright and move your audience into action:⁠⁠ 1. Choose your content colour [scroll to choose]⁠⁠ 2. Write an IG post that embodies the theme of that colour⁠⁠ 3. Share your post to your feed⁠⁠ 4. BONUS: tag me @rachel_kurzyp on your story so I can share it with my community too⁠⁠ ⁠⁠ If you’re stuck knowing how to capture your colour, ask yourself these three questions.⁠⁠ ⁠⁠ - How do I want my community to feel after reading my post?⁠⁠ - What do I want them to do?⁠⁠ - Who do I want them to be?⁠⁠ ⁠⁠ See you tomorrow with the next game.⁠⁠ ⁠⁠ [Day 4 of the 5 day lockdown content challenge]⁠⁠
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CLIENT RESULTS DISCLAIMER: we share real-life examples and client results on this website to illustrate what can be possible for you. But we can’t guarantee you the same or similar results when you enrol in our coaching programs or courses. Each person’s individual success is completely dependent on their background, dedication, drive, and motivation to succeed as well as many other additional factors. Any success you gain will be dependent on your own efforts, commitment, motivation, and intent to follow through. We have not independently verified the results our clients have shared with us.

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