But don't take my word for it...

I work with people and businesses who have big stories to share

All my clients are working to change the world and promote a different way of thinking, just like you! I love working with clients on one-off projects but I also enjoy working with clients on an ongoing basis, too. Learn how I can help make you fabulous on the internet.

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I’ve known Rachel on both a personal and professional level for close to 2.5 years now. In that time, I’ve seen her grow from strength to strength across digital marketing, communications and brand development. Clients I’ve put her forward to, have also been impressed with her strong work ethic, keen eye and incredibly efficient style. This is a rare combination in today’s content-overload world. Rachel knows how to cut through and she’s responsive. I’ve consulted with her on my own rebrand and journalistic endeavours. And, I’ve never been let down.

Leona Devaz

Journalist, Radio Producer and Media Consultant

We were initially a bit hesitant to outsource writing for our own outreach products because we felt nobody could really understand what we wanted to say like we do. Rachel pleasantly surprised us, and we barely needed to touch her copy. Despite our ‘insider’ briefs, she was able to spot the rhythm and narrative focus right away, and delivered lively, accessible stories for each piece of the blog post package. We will definitely work with Rachel again because her confident, no-nonsense and professional working style, make it so easy: Clear timelines, occasional updates to reassure that things are on track (or a gentle reminder that we had forgotten to do something!), and on time delivery.

Tim France

Managing Director, Inis Communication

I came to Rachel because she understands UNSW’s brand and language. She helped me to prepare a compelling, succinct and easy-to-read proposal. Rachel approached the project with focus and clarity of purpose, ensuring the project outcomes were met. I’d work with Rachel again because she listens and gives great and relevant feedback.

Janet Hall

Development Manager, UNSW Sydney

I came to Rachel because I knew my business didn’t reflect who I was at all, but I didn’t know where to begin. Rachel not only provided a whole host of insightful answers to my questions, she helped me completely redefine the questions! The highlight of the project was when I realised I was working from a faulty premise: that I knew who my target market was, when in fact it didn’t suit me at all. Shifting my thinking about that helped me to see a whole host of new opportunities that would actually be fulfilling and enjoyable. I could never have gained new insight about my business and brand on my own.

Nicole Merlin

Email Wizardry

It’s not just Rachel’s expert advice and communications nous that make her a highly valuable consultant, it’s also her style. Her candor and openness is so welcoming and reassuring, she really helps you peel back the layers to get to a well thought-out solution that’s completely tailored to you. 

Serena Darling

Brand and Marketing Consultant

There are times when you need to seek the expertise of people with passion and experience to ensure you find direction and clarity, rather than feeling like you are wandering around aimlessly. Rachel is a great grounding point for finding that clarity. She has a breadth of insight, resources, and experience. Rachel is also very knowledgeable and provides sound guidance and direction. Her probing questions helped me to clarify my business ideas, and I saved time by getting this personalised guidance, which has solidified my strategy moving forward.

Lyndsey Jackson

Community and Digital Strategist and Web Project Manager

Rachel’s professional manner made me feel that no problem was too big and she was always quick to respond to any question I had. Rachel’s assistance in building me a new website, rebranding all my online communication tools, and condensing and centralising my brand messaging, has helped me step out in my new direction with confidence and the ability to succinctly sell myself and my skills. I now have an online presence I am very proud of. It is completely aligned to my message, and highlights my individual skills and expertise.

Jess Ball

Talent Management, Celebrity Liason, and Media Consultant

Rachel’s unique skills and expertise were a valuable asset to our project. We brought her into the project mid-point, and she was able to successfully comprehend our needs and apply her knowledge and honest feedback within a short time frame, adding insight which was greatly appreciated.

Jenny Vaccari

RDI Network

I came to Rachel because I needed help repackaging my CV and updating my LinkedIn profile. Rachel helped me find clarity and expression around my skill sets, personal attributes, and career goals, when I couldn’t. She acknowledged and managed my personal fears with empathy and firmness. Her support and encouragement makes me feel I can be me for the first time in ages, and it feels good. When I saw her copy, I felt like a weight had been lifted from my shoulders and that maybe someone does want what I have to offer.

Madeleine Kelly

Communications Professional, Creative & Mentor

Rachel has the gift of simplifying complicated information and turning it into a superb, engaging narrative. She is highly motivated, calm under pressure and patient, and she practises what she preaches in that she is a very effective communicator. I got so much out of working with Rachel, and would recommend her in a heartbeat to anyone looking to engage her or participate in one of her courses.

Katie Maynes

PR Specialist

Rachel helped me to get the tone and voice of my new portfolio website just right. Her copywriting insights were invaluable. Rachel genuinely listened to what I was trying to achieve and did so with great professionalism and humour.

Tania Sheward

Producer, Director and Educator

Rachel has not only improved the content and layout of my website, she has also has increased the number of first time visitors to my site and my Google ranking is now the highest it’s ever been.

Matt Kirk

MPK Training

Our corporate website was not providing a clear message on our product and service offering. This was preventing us from converting website visitors to real leads. By engaging Rachel we have been able to improve the content and structure of our website. Rachel provided us with a precise analysis of our target market and more concise wording to use to describe our brand, and we are really happy with the end result. Rachel is confident, knowledgeable and has a wealth of experience for improving your website sales channel.

Thomas Buckel


I discovered Rachel on Twitter and was so impressed with the content she was sharing that I reached out to ask her some questions about her experience with digital communications, the nonprofit/NGO space, and the freelance life. I really appreciated Rachel’s timely, honest insight about the industry and her great resources on storytelling and strategy. She is so professional and clearly cares about the people behind the cause, brand, and message. Definitely someone you want on your team to take your idea to the next level!

Nesima Aberra

Writer and Student

I emailed Rachel after reading an article of hers that really resonated with me. I was pleasantly surprised when she replied the next day and suggested a Skype session. Rachel put me in contact with some people who were involved in the area I was interested in, and really encouraged me to pave my own way. Rachel supported me and gave me the guidance I was looking for to begin my career search.
Celeste Ward

Communications Professional

Rachel provided us with a deeper understanding of social media. Her ideas, and the detail of her how-to-guides really impressed us. Her guidance, experience, and knowledge assisted our Alumni Engagement Team to increase and stimulate conversations with and between alumni members.

Diederick Jacobs

Department of Foreign Affairs and Trade

Rachel has the rare talent of telling stories while understanding the development context well so that these stories are representative, empowering and true to those described. She is hardworking, brave and would be an asset to any organisation.

Weh Yeoh

OIC: The Cambodia Project

I met Rachel at an event and approached her for advice on the development of a communication strategy. Her expertise and guidance was an incredibly valuable source of information and challenged the ways we were doing things. Rachel is confident and passionate, with an approachable manner that encourages others to engage and contribute.
Katie Morris


Rachel provided me with new ways to think about digital storytelling. The ideas and resources she shared assisted me to tell our stories online more effectively and increase donations. Rachel definitely is a great Digital Storytelling coach!

Philip Nalangan

OIC: The Cambodia Project

Rachel is proficient in her work and we share a common purpose of educating clients in branding and communication. I truly appreciate Rachel’s work as a consultant, a copy editor and a writer, not to mention her down-to-earth personality.

Glenda Ninnis

Visual Q

Rachel helped me design a website for my new business and also helped to develop my personal brand. Thanks to her advice and amazing communications skills, my business has really taken off and is attracting new customers every week. Rachel was wonderful to deal with from start to finish. No issue was too big and I got a quick response for each of my thousand questions.

Brad Phillips

Videographer and Photographer

One of the questions I asked in my final interview was what had stood out in my resume and LinkedIn profile. The organisation said the phrase “contagious enthusiasm” stood out, which was part of my resume Rachel helped me with. When I met with Rachel I had signed up with LinkedIn Premium, and following her steps on how to create and get the most out of my profile, along with reaching out to selected people for testimonials and recommendations, I was able to interview for several positions and accept my dream role before my LinkedIn Premium free trial was even up! I found the time spent working with Rachel to update my resume and create a LinkedIn profile extremely valuable.

Sherry Green

Client Relationship Manager

I’d work with Rachel again because she absolutely nailed my brief even though I had mixed in 10 different writing styles and couldn’t quite articulate what I wanted. As soon as I read the first draft I knew she understood my vision. Rachel was able to articulate my voice and engage my target market through her amazing writing. Rachel’s overall communication and project management was exceptional – I knew where I stood at all times and the time lines were well communicated.

Ash Mandela

Founder, Rafiki Love

Rachel managed to find direction and clarity in my business, when I wasn’t able to. Working with Rachel was so easy; she asked me the right questions, gathering what she needed, and pulled together a mishmash of information to write amazing copy. Her final website copy perfectly represented the feel and vibe I had wanted but was unable to achieve by writing the copy myself. Now I feel confident and proud of my business. Rachel’s help has given me back that boost of passion and motivation I had been lacking in my business.

Georgina Pearce-Davis

Founder, Fertility2Family

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