Is Dare to Be Seen and Heard for you?

You want to blend who you are with what you do, build a thriving, profitable, and sought-after brand, and become known for your expertise. And you need a business bestie to teach you how.

 

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You’re ready to take the leap and build that purpose-driven business you’ve been dreaming of but…

You’re struggling to get your business to where it needs to be OR you don’t even know where to start.

You’re being held back by fear and self-limiting beliefs and you don’t know why.

You need clarity around your brand, your offerings, your content, and your website.

You’re desperate for someone to give you BS-free, one-on-one advice instead of one-size-fits-all formulas and quick fixes.

You don’t know what your strengths are, what your unique perspective is, and you can’t find your voice.

You haven’t been able to carve out space to focus on you, your business, your creativity, and your life.

You don’t have access to the resources, support and networks you need to make things happen.

And if you’re honest with yourself, you just don’t want to do this whole business thing on your own anymore.

It is possible to build a life and business you love from the ground up

It is possible to launch a successful new business from scratch.

Turn your side hustle into your fulltime gig and become your own boss.

Finally, write a book, launch a course, join the speaker circuit or collaborate on a project.

Produce work that brings about change and a different way of thinking.

Use your business to become the bravest version of yourself and provide a platform for you to be seen and heard.

Building an impactful, sustainable and fulfilling business aligned with your personal values and creative goals can be the difference between success and failure. Between burnout and energized. Between doubt and clarity.

If you’re not getting the freedom, attention, clients and cash you want, you need to change how you show up in your business.

This is why I created my Date to Be Seen and Heard program.

It’s time to stand up and speak out

I help women-led, service-based businesses blend who they are with what they do, build a thriving, profitable, and sought-after brand, and be known for their expertise in a way that feels right to them.

Dare to Be Seen and Heard is NOT like other branding, business and visibility coaching services out there.

While others tell you what to do, I show you how to do it AND co-create with you. This means you won’t be jumping on weekly ‘how-to’ webinars with 300 other people OR drop fed daily to-do lists via email.

And the messages, business solutions, website copy and processes we co-create together are 100% customised for your business. I don’t believe in a one-size-fits-all approach which is why I take the time to get to know my clients and the ins and outs of their business.

I also won’t be forcing my $0 to $7-figure success program down your throat AND you will never hear me say “you won’t be successful unless you [insert: latest marketing fad].”

I created this program to help women who feel like they have to do ALL THE THINGS gain clarity around what really matters to them and understand what actually needs to be done to run a successful business. Hint: you can cut out 50% of what you’re doing and still bring home a good pay check.

There aren’t many people out there who can combine their skills, expertise and experience in copywriting, marketing, business coaching and teaching as I can.

This program is for you if:

  • you’re bogged down in the ‘doing’
  • you’re afraid of standing out
  • you don’t know what your area of expertise is
  • you can’t articulate who you are, what you do and whom you help
  • you’re doing all things marketing but aren’t seeing results
  • you’re exhausted, lonely and tired of ‘faking it till you make it’
  • you need someone to keep you accountable and focused
  • all of the above.

Rachel listened carefully to my ideas and dreams, demonstrating her ability to collaborate, but was never hesitant to give it to me straight, particularly when I desperately sought clarity. Rachel is able to take overwhelming information and translate it into actionable steps and remove the complexities surrounding job applications, self promotion and starting a new business from scratch. Rachel’s skills in teaching communications and sharing her business knowledge are evident. In only a short space of time my own writing skills and marketing knowledge have vastly improved, to the point where I love writing again and have an reignited interest in marketing.

In less than six months, Rachel has helped me to completely switch from a somewhat rigid corporate mind-set to an inspired and excited business owner. She helped me discover and have the confidence I needed to target my ideal client; someone I could provide the best value to but who would also in return provide me with immense satisfaction and be open to forming a strong partnership. The quality of the copy Rachel developed with me, speaks for itself, but I will say that Rachel has a talent for understanding the voice of not only her clients but the prospective customers. To this day, Rachel continues to help me build a brand which is authentic and sustainable. I continuously look back over the resources provided by Rachel and I have no doubt they will serve me well into the future.

Sophia Colquhoun

Founder, Sophia Martine Colquhoun Consulting

Rachel helped me to understand how branding carries over into content planning for social media, my website, and newsletter – it’s so simple and doable! I now feel more confident in choosing what I want my audience to know about me and what I offer. I found the clarity I’ve always been looking for in a communications consultant.

Anna Manuel

Founder, Heads and Tales

With Dare to Be Seen and Heard, you get clear on:

This is a co-creation process designed for business owners who are driven to succeed on their own terms. Its equal parts branding, marketing and business coaching.

You can think of me as your business bestie who will help you uncover your business fears, put boundaries in place, find dreamy clients, create services that make you come alive, be noticed for the contribution you’re making in the world, and lots more.

I’ll help you build a powerful personal brand alongside a standout-business brand.

  • Why you want to run your business

Obviously to make money but that’s not always going to get you up in the morning

  • What’s worked so far and what hasn’t

You’re doing something right so let’s capitalise on that!

  • Who you’re up against

I do a little market research to see what we need to do to stand out from the pack

  • Who your ideal client is

You need to stop working with mediocre clients that don’t want to pay you

  • What services you offer + how to package them up

Let’s streamline your processes so you spend less time ‘doing’

  • What your brand personality, key messages and website copy should say, sound and feel like

Wouldn’t it be nice if your website did the hard selling for you?

  • What marketing strategies you can use to get in front of the right people

We uncover how you want to show up in the world

  • What you will be known for

People should know you for the one thing that makes you feel alive

  • How to grow and adapt

We let go of the things that aren’t working and embrace the things that are

Plus, you’ll get access to…

 

My worksheets, templates, cheat sheets and writing formulas worth thousands of dollars

My resources will take the guesswork out of creating a brand and marketing strategy that gets you the attention, clients and cash you want in your business. You’ll have access to my glowing testimonial template, Facebook Ad cheat sheet, website design and layout template, headline and call-to-action formulas, brand story worksheet, sales page formula and lots more!

Fortnightly check-ins and ad-hoc business coaching for up-to five hours per month

On top of our scheduled time together, we’ll have fortnightly 30-minute check-ins over Zoom or the phone. PLUS you’ll also have up-to five hours of ad-hoc business coaching and consulting. You can use this time to ask questions, chat through issues, get extra writing training or anything else you might need. You can call, email or text me anytime.

My workshops, online courses and e-books at a discounted rate

You’ll have first dibs on any of my stuff and the opportunity to purchase them at a discounted rate.

Bundled packages with my network of amazing female business owners

Need a stylist, photographer, videographer, life coach, graphic designer, web developer or PR consultant? I’ll introduce you to my network of trusted experts who will be happy to help. You’ll be able to access their services at a special price too.

Your investment: $1,665 a month

**Only 2 spots available every month**

This is a 6-month co-creation program.

Get started with a free business diagnosis

Rachel managed to find direction and clarity in my business, when I wasn’t able to. Working with Rachel was so easy; she asked me the right questions, gathering what she needed, and pulled together a mishmash of information to write amazing copy. Her final website copy perfectly represented the feel and vibe I had wanted but was unable to achieve by writing the copy myself. Now I feel confident and proud of my business. Rachel’s help has given me back that boost of passion and motivation I had been lacking in my business.

Georgina Pearce-Davis

Founder, Fertility2Family

I’d work with Rachel again because she absolutely nailed my brief even though I had mixed in 10 different writing styles and couldn’t quite articulate what I wanted. As soon as I read the first draft of my website copy I knew she understood my vision. Rachel was able to articulate my voice and engage my target market through her amazing writing. Rachel’s overall communication and project management was exceptional – I knew where I stood at all times and the time lines were well communicated.

Ash Mandela

Founder, Rafiki Love

Dare to Be Seen and Heard is for you if:

  • You’re the founder of a woman-led business
  • You’re a one-woman show OR manage a 1-3 person team
  • You run an online service-based business
  • You’ve been in business for at least 6-months and want to lay a solid foundation from the get-go OR You’ve been in business for 12-months or more and feel it’s time to be more strategic so you can achieve your business goals
  • You have a good idea of what your purpose is, what you hope to achieve or change through your business, and whom you want to help
  • You want to become a recognised leader in your industry and make a difference through your work
  • You want a copywriter and coach to work with you one-on-one so you can learn how to create a brand, marketing strategy and website copy for your business
  • You’re ready to make some changes – you can’t expect a different result if you keep doing the same things you always have. You might need to learn a new skill or accept marketing yourself is necessary or face a fear. Either way, you’re going to have to change something

I’ll be there with you every step of the program

 

Month 1

Defining How We Work Together: Our 6-Month Business-Coaching Plan

  • You’ll receive an easy-to-complete online form that will help me get to know you and your business better.
  • We’ll then have a 30-minute Zoom call to discuss how we will work together and what you can expect over the next 6-months.

Defining Your Business Purpose: What Do You Want to Achieve

  • We’ll then have a 2-hour Zoom call where we will talk about everything from why you started your business to your business strategy to what you’ve tried marketing wise.
  • We’ll also go a little deeper and look at what type of business you want to run, what your ideal day looks like, what creative projects you want to explore, and more to ensure all the work we do is focused on building a business that supports you and your life.
  • We’ll leave the meeting with all the information we need to get started.

Business + Online Presence Audit: Where You’re At

  • Once we know where you want to go, we’ll look at your current website, social media profiles, branding and packages to see what we need to build upon or change.
  • I’ll help you pinpoint what’s working and why AND what areas you can improve or different strategies you can try.

Industry Audit: Who You’re Up Against

  • We’ll also do market research to see who else is out there doing similar work to you so we can highlight your strengths and make you stand out from the pack.
  • You’ll gain a better understanding of where and how to position yourself in the market.

 

Month 2

Defining Areas Of Expertise: What Sets You Apart + Where Is Your Zone Of Genius

  • From our initial chat, I’ll help you to pinpoint any fears that have been holding you back, uncover your unique skills and talents and discover what you can offer that no one else can.
  • We’ll have a look at your values, soft and hard skills, previous experience, learning styles and desired lifestyle over a 1-hour Zoom session.

Defining Your Ideal Client: Who Are We Speaking With?

  • Then, we’ll jump on another 2-hour Zoom call where we’ll chat about everything from your ideal client to your services to how you want your brand to sound, look and feel.
  • You’ll leave the meeting with a clear understanding of how you want to be seen and heard in the world, what you want to do with your time and who you want to serve.

Creating a Brand Personality: Voice, Tone and Word Guide

  • Over in Google Docs, we’ll create your brand messaging including taglines, call-to-actions and signoffs.
  • We’ll also create a voice, tone and word guide that we’ll use to guide the creation of your website copy. You will be able to use all of these documents for any future marketing too.

Creating a Brand Story: Your Purpose + What Problem You’re Solving and How

  • Then, we’ll create your brand story that will be used on your About page and throughout your website. This brand story will incorporate all the work we have done and will be used to give your ideal clients an insight into who you are, what you do and why you serve the people you do.
  • We’ll then jump on another 1-hour zoom call so we can make any final edits before deciding on the final copy.

 

Month 3

Creating Your Services and Packages: What Are You Selling?

  • I’ll help you get really clear on what it is your selling during our 1-hour Zoom session.
  • Then, we’ll package up your services, considering things like names, timeframe, price, backend processes, what’s included and what is the expected result.

Website Copy: Creating a Homebase

  • Together, we’ll create the first draft of your website copy and lay it out in a friendly website format in Google Docs.
  • We’ll then jump on another 1-hour zoom call so we can make any final edits before deciding on the final layout, SEO keywords and metadata.

 

Month 4

Website Launch: Launch Your New and Improved Online Presence

  • Now all you need to do is load the copy on your website!
  • While you’re doing that, we’ll also be working on some Facebook Ads and other launch copy to drive traffic to your new site in Google Docs.

 

Month 5

Communications Strategy + Marketing Plan: How Are We Going To Get In Front Of The Right People?

  • During our 1-hour Zoom strategy session, we will get really specific about what messages you want to say on what platforms and when.
  • You’ll then complete a six-month marketing plan that will map out what types of content you need to source, create and schedule.

12-Week Visibility Plan: What Will You Be Known For?

  • Another 1-hour Zoom session will give us time to work out how you can become an expert in your industry. We’ll discuss options like writing a book, speaking on podcasts, creating workshops and writing articles.
  • You’ll then complete a 12-week visibility plan that will map out all the steps you need to take to secure these opportunities or create bodies of work.

 

Month 6

Reflection + Lessons Learned: How To Grow And Adapt

  • We’ll take a look at what’s working, what we need to tweak and I’ll teach you how to analyse your marketing results and how to adapt your business as you grow and change over a 1-hour Zoom session.
  • Then, we’ll wrap up any outstanding work before I send you my client feedback survey, which marks the end of the program.

 

Month 9

BONUS: Zoom Catch-up

  • We’ll have a 1.5-hour catch-up over Zoom so I can help you in any area where you’re still struggling (editing, content creation, booking speaking gigs, planning your workday, setting boundaries etc.).

 

I came to Rachel because I knew my business didn’t reflect who I was at all, but I didn’t know where to begin. Rachel not only provided a whole host of insightful answers to my questions, she helped me completely redefine the questions! The highlight of the project was when I realised I was working from a faulty premise: that I knew who my target market was, when in fact it didn’t suit me at all. Shifting my thinking about that helped me to see a whole host of new opportunities that would actually be fulfilling and enjoyable. I could never have gained new insight about my business and brand on my own.

Nicole Merlin

Founder, Email Wizardry

Working with Rachel enabled me to understand that I didn’t have one but three different target audience groups. She then helped me clarify who they were and what they were after. Rachel is reliable, honest and enthusiastic, and I hope I’ll have the opportunity to work with her again in the near future.

Solène Anglaret

Founder, BeBeyondBorders

What you can expect when we work together

Flexibility

Prefer quick text message check-ins over Zoom chats? Work better with a coffee or a wine in hand? I’ll do my best to accommodate your working style, time zone and adult duties aka raising mini humans. But for the most part, we’ll be doing the work between 10 am – 6 pm Monday to Fridays.

Collaboration

We weren’t built to go it alone. But so many of us believe that being lonely, exhausted and ‘faking it till you make it’ is what running a business is all about. It’s not. I don’t believe in throwing a bunch of templates at my clients and seeing what sticks. I work closely with my clients for the duration of the program.  And while I’ll be guiding you through it, you’ll see the best results when you show up so we can do the work together.

Accountability

I know you have other stuff going on, so I always work with my clients to ensure everyone is aware of the project timeline, action items and who’s responsible for what. I’m known for giving clients a kick-up-the-butt or hurrah-go-you-girl talk depending on where they’re at. Because let’s face it, most of us need that extra push.

BS-free support

I don’t believe in telling people what to do because I don’t have all the answers, but I do have the tools, insights and questions that will help YOU make the right decisions for your business. I won’t be giving you my ‘exact’ system to anything but I will be taking you through a brand, sales, copywriting and visibility process that has worked for hundreds of my clients.

Confidence and Clarity

If you’re honest with yourself, the real reason you don’t want to scream from the rooftops about your business is that you don’t feel confident. You don’t know what makes you different in the sea of sameness. You aren’t clear on what it is you offer and whom you want to help. Getting super clear about your message and purpose AND being able to articulate that in words is the first step to building the confidence you need to make your dreams of running a successful business a reality.

Expertise

I know a thing or two about running a successful business. For the last six years, I’ve been doing my own thing and for the six years before that, I was using my experience in strategic communications to help global brands be profitable and successful. I have a bachelor’s degree in journalism, another in business management, and a master’s degree in international development.

I run my own training courses; speak at events; have articles published in national publications, and I teach media and communications at a Melbourne-based university. And I’ve achieved all this without million dollar budgets, unlimited resources and working 60 hours a week. I will tell you everything I know, you just have to ask.

Your investment: $1,665 a month

**Only 2 spots available every month**

This is a 6-month co-creation program.

Get started with a free business diagnostic

Rachel’s professional manner made me feel that no problem was too big and she was always quick to respond to any question I had. Rachel’s assistance in building me a new website, rebranding all my online communication tools, and condensing and centralising my brand messaging, has helped me step out in my new direction with confidence and the ability to succinctly sell myself and my skills. I now have an online presence I am very proud of. It is completely aligned to my message, and highlights my individual skills and expertise.

Jess Ball

Talent Management, Celebrity Liason & Media Consultant

Rachel gave me such valuable advice on writing copy. Her simple and easy to implement suggestions made a huge difference to my ads and my engagement on Facebook. She has such an easy manner of communication and makes things I don’t understand well very accessible. I highly recommend her services.

Bec Duffield

Founder, Body Alchemy

So how can you tell you need Dare to Be Seen and Heard?

  • You’re feeling lost, scattered, and overwhelmed
  • You want to turn your business into a thriving, profitable, and sought-after brand
  • You’re fed up of holding yourself back and you’re ready to move past fear and self-limiting beliefs
  • You don’t know how to articulate who you are, what you do, and whom you help
  • You’re doing all the marketing things (Insta, FB groups, sales funnels, webinars etc.) but aren’t seeing any results
  • You can never find time to work on your business and creative projects
  • You want to discover your strengths, what sets you apart from the pack, and your voice so you can finally be seen and heard
  • You want to learn the back-end processes to running a successful business
  • You’re ready to spend six months bridging the gap between where you are now and where you want to be
  • You don’t want to continue your business journey on your own

Achieve your business dreams without the BS

Once you’ve built a powerful personal brand alongside a standout-business brand you’ll be one-step closer to

  • Running a profitable and sustainable business you love
  • Tackling the fears and mindsets that have been holding you back
  • Becoming known for your unique skill sets and expertise
  • Having a brand, website and online presence that feels good
  • Feeling confident about your marketing and visibility strategy
  • Being connected to a supportive, women-led business community
  • Finding clarity, focus and direction with your creative work

Your investment: $1,665 a month

**Only 2 spots available every month**

This is a 6-month co-creation program.

Get started with a free business diagnostic

FAQS

What makes this business and marketing coaching program different from everything else out there?

Dare to Be Seen and Heard is for women who want to blend who they are with what they do, build a thriving, profitable, and sought-after brand, and be known for their expertise in a way that feels right to them.

I won’t be forcing my $0 to $7-figure success program down your throat AND you will never hear me say “you won’t be successful unless you [insert: latest marketing fad].”

I created this program to help women who feel like they have to do ALL THE THINGS gain clarity around what really matters to them and understand what actually needs to be done to run a successful business. Hint: you can cut out 50% of what you’re doing and still bring home a good pay check.

You can think of me as your business bestie who will help you uncover your business fears, put boundaries in place, find dreamy clients, create services that make you come alive, be noticed for the contribution you’re making in the world, and lots more.

There aren’t many people out there who can combine their skills, expertise and experience in copywriting, business coaching and teaching as I can.

Do I get one-on-one time with you?

Yep. This is all one-on-one. I don’t offer any group programs.

What do I need to have ready before we start?

You need to have a solid understanding of who you are, what you do, and who your ideal clients are.

That is, you need to be clear on what your purpose is, what you hope to achieve or change through your business, and whom you want to help.

I can help you get these ideas down into words but we need something to work with.

How much work do I need to do?

This is a co-creation process. I will be leading you through the process every step of the way, providing ongoing support, conducting training and supplying all the materials.

While I’ll be doing a lot of the groundwork with you, you’ll need to complete all the work we cover in the program.

This means you’ll need to set aside ample time to complete my questionnaires, have Zoom meetings, review my feedback and complete the program coursework.

You’ll see the best results when we work together.

How will we conduct our meetings and co-create throughout the program?

We’ll meet on Zoom, have regular check-ins via email and co-create via Google Docs. This means we can work together even if we live on opposite sides of the world.

How long will this take?

This program from start to finish takes six months. There is also a complimentary 1.5-hour zoom check-in three months after you have completed the program.

What kind of results can I expect?

That’s completely up to you.

What I can promise, is that my Dare to Be Seen and Heard program is jam-packed with support, advice, and tried and tested methods to make sure that your business is supporting you to live a life of growth, exploration and creation.

But it’s up to you to make sure you’re putting yourself out and are being seen and heard by the right people. We’ll be creating a solid business foundation together.

Unfortunately, the hard work doesn’t stop there; you still need to do other marketing work to ensure people are actually visiting your site so they can hire you AND visibility work so you can become known for your area of expertise in a way that feels right for you.

Dare to Be Seen and Heard will give you the foundations, knowledge and confidence you need to achieve success in your business, whatever that looks like for you.

Can we use the web copy that’s on my site already?

Yep. We can use this as a starting point and build upon the work you have already done.

I already have a marketing strategy. Can we use this?

Sure. We can look at what’s working and what isn’t, and use your current marketing strategy to inform our work.

Do you help me build and design my website too?

My Dare to Be Seen and Heard program doesn’t include building and designing your website OR setting up your domain name. But I do know amazing web developers who can help. Don’t worry; I’ll still be available to help you through the entire process. And I promise setting up your website will be relatively stress free.

What about my logo? Can you help me with that?

Again, my program doesn’t include visual branding assets. However, I know a few amazing women who specialise in graphic design and visual brand assets who can help. While I won’t be doing the work, I’ll still be available to help you through the process and provide design advice on everything from logos to brand colours.

I don’t want to do Facebook Live’s or be on Insta or create an online course. Can you still help me?

I couldn’t care less if you aren’t on Insta or don’t want to learn how to design banners in Canva or hate speaking in front of people.

Because this won’t lead to you getting what you want, which is business that allows you to live a life of growth, exploration and creation. But building a business that aligns with how you want to show up in the world will.

If you’re sick of attending webinars, downloading opt-ins and trying to figure things out as you go, then this is the package for you.

I’m just starting my business, is this program right for me?

Definitely. Dare to be Seen and Heard is perfect for new businesses just starting out who want to lay a solid foundation from the get-go OR businesses who have been around for 12-18 months but feel it’s time to be more strategic so they can achieve their business goals.

Do you have experience in my industry?

I most likely do. I’ve worked with writers, photographers, designers, brand consultants, PR specialists, naturopaths, personal trainers, yoga instructors, accountants, lawyers, engineers, and the list could go on.

The thing is industry experience doesn’t necessarily = a successful business. The processes, systems and materials I share are focused on helping you run a successful business and becoming known in your area of expertise, no matter your industry.

All successful businesses have these things in common: they know why they exist, what they want to achieve and whom they help and why.

I combine my skills, expertise and experience as a copywriter, business coach and teacher to help you build the business you want from the ground up. Everything I teach can be applied to you and your business, I promise.

When you say I can call you anytime, do you really mean it?

Yep. I’m available via phone, email and text between 10 am – 6 pm Monday to Friday. If I’m with another client, teaching at university or eating lunch I may not be available at that very second but I will get back to you within 12 hours.

You have up to five hours of ad hoc business coaching and marketing support each month so if you need it please use it!

How many people do you work with at any given time?

I hear ya! Many online businesses are all about quantity over quality but that’s not me.

I never want to feel like I’m just another number, which is why I make sure you never feel like one either.

I’m just as invested in my clients’ success as my own. That’s why I only accept 1-2 new clients for this package every month.

Are payment plans available?

Or course. We can chat about this when we have our complimentary consultation session.

Use your business to become the best version of yourself

Over six months, you’ll learn how to blend who you are with what you do, build a thriving, profitable, and sought-after brand, and become known for your expertise without all the BS.

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