A ghostwriter is a fancy name for a person who is hired to write content – from books to blogs to white papers – that is officially credited to another person.
Ghostwriting has received criticism in the past for being unethical but there is nothing unethical about hiring an expert to help you craft copy. Brands are already hiring consultants to write their content strategies and agencies to develop their new brand.
I’m hired regularly as a ghostwriter so I’ve seen how brands benefit from this service – from increased customer engagement to stronger brand recognition to high sales. Here are a few (of the many) reasons why you should hire a ghostwriter.
Enhanced brand image
Hiring a ghostwriter allows you to produce more content and get this content in front of more eyeballs. Increased visibility can lead to more traffic and conversions.
Increase time and productivity
There are only so many hours in the day and writing blog content is probably the one thing that remains on your to-do list week after week. Focus on what you do best (running your business) and let a ghostwriter fill your blog with content.
Better quality work
We need to produce content at a scary rate and often the task of writing falls to the least qualified or the busiest person. If you spend money on qualified accountants and designers (which I hope you do) then you should allocate a percentage of your budget to producing quality content.
Sharing your expertise
You’re an expert in your field and want to share your knowledge with others. But you’re more of a speaker than a writer. A ghostwriter can turn your words into published pieces.
Can’t decide what topics you should be writing about? Tired of generating weekly ideas? Many ghostwriters will do this for you and provide advice on what content they believe will work for your brand.
Develop brand persona and voice
Having multiple authors can sometimes detract from a brand’s persona and voice. Hiring a ghostwriter who gets who you are and what you do can help you develop a consistent brand persona and voice. People want to buy from other people, not faceless brands. Ghostwriters can humanise your content.
Want to hire me to help you look fabulous on the internet? Get in touch.
This post was originally written for Newsmodo.
Featured image from Pexels.